Vibrant Color. Hair Healthy. #DYEHAPPY
Bold colors that last.
Non-toxic, salon-quality formulas.
Express yourself.
Pink Party
Soft and dreamy. Hot and bold. Dark and moody. Pick your pink.
Purple, Please
Look like royalty with bold, powerful purple.
Orange is the new...orange
From gorgeous copper tones to bright neon, we’ve got the orange hue for you.
left on red
Show off your fiery side with our collection of red dyes.
BOLD BLUE
There’s nothing sad about our ultra-cool blue hues.
green machine
Our lush greens will keep you turning heads.
Your Vibrant Hair Routine
LIGHTENING KIT
Safely lift your hair 3 to 5 levels with our 25 volume developer. Our salon-grade formula is conditioning and strengthening along with being clean, vegan, and cruelty free.
COLOR KIND
A complete hair care routine formulated to protect color and keep hair healthy. Safe for all hair types and all hair colors. Our formulas are sulfate free, paraben free, vegan, and cruely free.