Vibrant Color. Hair Healthy.

Bold colors that last.

Non-toxic, salon-quality formulas.

Always cruelty-free.

Pink Party

Soft and dreamy. Hot and bold. Dark and moody. Pick your pink.



Purple, Please

Look like royalty with bold, powerful purple.



Orange is the new...orange

From gorgeous copper tones to bright neon, we’ve got the orange hue for you.



left on red

Show off your fiery side with our collection of red dyes.



BOLD BLUE

There’s nothing sad about our ultra-cool blue hues.



green machine

Our lush greens will keep you turning heads.



Your Vibrant Hair Routine

LIGHTENING KIT

Safely lift your hair 3 to 5 levels with our 25 volume developer. Our salon-grade formula is conditioning and strengthening along with being clean, vegan, and cruelty free.

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COLOR KIND

A complete hair care routine formulated to protect color and keep hair healthy. Safe for all hair types and all hair colors. Our formulas are sulfate free, paraben free, vegan, and cruely free.

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PIGMENTS WITH A PROMISE

Rockstar-grade, hair-healthy, people & planet friendly products to help everyone live vibrantly.

VEGAN & CRUELTY-FREE

HAIR-HEALTHY FORMULAS

ROCKSTAR QUALITY

FOR THE GOOD