Staying Power

When applied to Platinum Blonde hair. Results may vary.

1 Wash 2-6 Washes 7-24+ Washes

The Good Stuff

Cruelty-free

Vegan

Free of ammonia, Formaldehyde, Peroxide, & PPD

Natural Sunflower Extract

Made with love in the USA

Basic Info

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 15-24+ washes. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

YESYESYES

  • Wax based paste that adds temporary color to your hair.
  • Transfer-proof while you wear it and washes out with your favorite shampoo.
  • Infused with Bergamot and Sweet Orange Essential Oils: self-caring with the subtle scent of citrus.
  • Can be applied on tips, roots, bangs or wherever you want a vibrant burst of color.
  • Fast drying. Brush out before drying for a natural look, or lay it on for a modern, chunky look.
  • Vegan and cruelty free.

H*CK NO

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD's
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates

Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit. Semi-permanent dye shows up best on level 10 light blonde hair.

Step 2: Squeeze your color into the GDY Biodegradable Tool Kit. Wear gloves to prevent staining hands!

Step 3: Do a strand test before applying the color all over to ensure you love the look!

Step 4: Divide your hair into 4 equal sections and apply dye directly onto dry hair. Make sure the color is fully saturated!

Step 5: Let the color sit for at least 30 minutes.

Step 6: Rinse with cool water, no shampoo or conditioner required! Style as desired, u hottie ;)

Allow at least 24 hours before your first shampoo. 

Rinse hair with cool water each time you wash to minimize fading process. 

Reduce hair washing days to extend color.

PPL Eater will add a tint to darker hair and show up vividly on level 7+ hair

Want more tips? Email Hey@gooddyeyoung.com to ask our expert!

Ingredients

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

Reviews

PPL Eater

A classically gorgeous purple with just enough bite to turn heads.

Regular price$18.00
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Shipping calculated at checkout.

Choose A Purchase Plan:

Other Shades

Current Selection: PPL Eater

Staying Power

When applied to Platinum Blonde hair. Results may vary.

1 Wash 2-6 Washes 7-24+ Washes

The Good Stuff

Cruelty-free

Vegan

Free of ammonia, Formaldehyde, Peroxide, & PPD

Natural Sunflower Extract

Made with love in the USA

Basic Info

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 15-24+ washes. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

YESYESYES

  • Wax based paste that adds temporary color to your hair.
  • Transfer-proof while you wear it and washes out with your favorite shampoo.
  • Infused with Bergamot and Sweet Orange Essential Oils: self-caring with the subtle scent of citrus.
  • Can be applied on tips, roots, bangs or wherever you want a vibrant burst of color.
  • Fast drying. Brush out before drying for a natural look, or lay it on for a modern, chunky look.
  • Vegan and cruelty free.

H*CK NO

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD's
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates

Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit. Semi-permanent dye shows up best on level 10 light blonde hair.

Step 2: Squeeze your color into the GDY Biodegradable Tool Kit. Wear gloves to prevent staining hands!

Step 3: Do a strand test before applying the color all over to ensure you love the look!

Step 4: Divide your hair into 4 equal sections and apply dye directly onto dry hair. Make sure the color is fully saturated!

Step 5: Let the color sit for at least 30 minutes.

Step 6: Rinse with cool water, no shampoo or conditioner required! Style as desired, u hottie ;)

Allow at least 24 hours before your first shampoo. 

Rinse hair with cool water each time you wash to minimize fading process. 

Reduce hair washing days to extend color.

PPL Eater will add a tint to darker hair and show up vividly on level 7+ hair

Want more tips? Email Hey@gooddyeyoung.com to ask our expert!

Ingredients

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

Reviews