Need Help?

From application tips to specific product questions, we're here to help! Take a look at some of our frequently asked questions below, and if you still need answers feel free to click here to contact us!

Our customer service team is available via email between the hours of 8:30AM-5:00PM ET Monday - Friday.

Promotional Offers and Codes

Only one code per order per person. Free gift offers valid while supplies last. Promotional offers and codes are valid during specified time periods only. GDY reserves the right to substitute items, add, cancel, or update promotions at any time. We reserve the right to decline the promotional offer for any order that does not meet the specific criteria by the company. Any GDY promotions are only valid on, and cannot be combined with any other offers. Promotional offers are not available with future automatic shipments. Promotions apply to regular-priced merchandise only. Sale items, kits, and bundles are not eligible for promotions. Other restrictions may apply.

Buying GDY

To find a store near you, please use our Find Us in Stores tool.

Fashion, certain accessories, and other select merchandise are exclusively sold on

Yes! If you’re a licensed salon professional, please email us at for more information!

We sure do! To ensure that you know about our next offer or sale, be sure to sign up for our email list, text messaging and follow us on socials!

Coupon codes can be used on orders over $40 on and are not valid at any other retailer. Coupons codes cannot be used on discounted items, limited edition collaborations, candles, or GDY digital gift cards.


DYEposit is meant to be used on wet hair. If you’re looking for a product to use on dry hair we suggest our semi-permanent dyes!

It depends on what you’re looking for!

For maintaining your vibrant color, there is no need to re-lighten your hair before applying. 

For a bold new look, you can use DYEposit on freshly lightened hair. For the most vibrant and long lasting results, we also suggest trying a semi-permanent dye. 

Try picking a DYEposit shade that will work with your natural hair color  If you have light brown hair, try Red or Chocolate! If you are a natural redhead, Copper or Red will look amazing! 

Need some expert advice? Shoot us an email at!

Apply to wet hair weekly or as needed. It’s best to comb it through for even distribution. Let sit for 5-10 minutes depending on desired intensity. Rinse until water runs clear.

Pro Tips!
– Use after shampooing in place of conditioner once a week. No need to condition after!
– Comb through with a comb or brush for even distribution.
– Squeeze excess water out of hair before applying.
– Rinse with cool water to lock in color.

DYEposit contains a lighter pigment load, for just a kiss of color! Semi-permanent dyes will yield a longer and more vivid result due to a higher pigment concentration. DYEposit also contains a bonding agent called Fiberhance! Fiberhance penetrates deep into the cortex to create new hydrogen and ionic bonds which support the damaged internal keratin structure and strengthen and provide manageability back to the hair.

After one use on natural hair, DYEposit will wash out in 10-15 washes. 

After one use on hair that has been recently lightened, DYEposit may last over 15 washes depending on which shade you choose (blues and green last longer!). 

With vivid hair, when you notice your hair starting to fade, it’s time for DYEposit! 

Everyone’s hair and self care routine is different, so results may vary! For best results, remember to wash your hair in cool water and with color safe products.

For a quick color refresh, we suggest leaving DYEposit on for 5-10 minutes. For a more vibrant look, you can leave it on for longer!

We suggest using DYEposit once or twice a week in place of conditioner! We don’t suggest using DYEposit more than two times a week.

Yes! DYEposit is safe for all hair types and textures.

Yes! DYEposit is safe for all ages!

Yes! If your hair lifts with yellow or gold tones, Platinum DYEposit will help to neutralize those, leaving you with a whiter, brighter base for your semi-perm dye! Pro tip: if your hair is SUPER yellow, put DYEposit on dry hair for a better result!

DYEposit is meant to be used all over your hair and will not leave your roots with any buildup or greasy residue.

Coconut and Driftwood!

DYEposit is a 4-in-1 color depositing mask! It cleanses, tones, hydrates, and contains a bond builder to repair damaged hair. Whether you’re blonde, brunette, or any color of the rainbow, we have a hue for you.

Fiberhance is a bonding agent that penetrates deep into the cortex to create new hydrogen and ionic bonds which support the damaged internal keratin structure and strengthen and provide manageability back to the hair.

No, since DYEposit has a lighter pigment load, it would not cover a vibrant color. We suggest removing the semi-permanent color and using a permanent color for best results.

Silver and platinum DYEposit are the perfect choice to enhance your gorgeous grays and tone out any brassiness or discoloration.

If you’re looking for a vibrant pop of color, it’s important to know that Gray hair can be stubborn about holding onto pigments in dyes. Since DYEposit contains a lighter pigment load, it may only contain enough pigment to add a tint to gray hair. Red DYEposit will look more pink, and our other shades will look more pastel. We do not suggest using Chocolate DYEposit for a natural brown shade. If you are looking for a natural color to cover your grays, we suggest chatting with a professional stylist about a permanent dye.

It depends on what you’re looking for!

For a bold pop of color that lasts, we’d suggest pre-lightening your hair to a level 10 and using a semi-permanent dye. DYEposit can be used in between dye jobs to help keep your vibrant color bright!

If you’re looking for a slight tint to your dark hair, you can either use some of our bolder shades of DYEposit (red, blue, or purple!) to add a slight tint. For even more of a tint, try our semi-permanent shades Rock Lobster, Blue Ruin, PPL Eater, or Live Laugh Love! Do know that without lightening your hair, results may vary. 

Our Chocolate DYEposit works GREAT for Brunettes looking to warm up their brown.

Hair Care

GDY WASH and RINSE are formulated with Bergamot Essential Oil, Orange Essential Oil, Lemon Essential Oil, Coriander Fruit Oil, Cedar Oil, Coconut Oil, Olive Oil, Hibiscus Extracts, Sunflower Seed Oil, L-Arginine, and Shea Butter.


If you are unsure about any allergies, try performing a patch test by using the following method:

• Choose a small area of skin roughly the size of a penny for the test.
• Wash the test area with water and soap and dab dry with a clean towel.
• Place a thin coating of WASH or RINSE on the test area.Leave on test area for about an hour.
• Examine the test area for any signs of irritation. If there is a negative reaction, then the product should not be used by that person under any circumstances.

Safety Notes:

• Not for internal use, avoid ingestion. Keep out of the reach of small children.
• Avoid contact with eyes, and do not use GDY WASH or RINSE on face. If contact with eyes occurs, rinse out with cool water and contact a doctor.

Both! Use PRIME fresh out of the shower before blow drying or air drying to help detangle and cut down your dry time. Use PRIME on dry hair before heat styling or spray it on natural hair for an extra boost of protection!

Begin with clean, wet hair. Let sit for 1-2 minutes. Rinse. Feel the softness and see the shine!


• Rinsing out GDY Color Kind Conditioner with cool or cold water helps your hair hold more shine! And, if you’re a semi-perm user, washing and rinsing in cool or cold water helps to retain your color for longer.

• Mix a bit of our Fader with a bit of RINSE Color Kind Conditioner to create a replenishing hair mask. Apply to clean, dry hair for 10-15 minutes and rinse with cool water. Enjoy the softness & shine of your replenished locks!

Begin with wet hair. Work small amount into wet hair. Rinse and feel cleansed, not stripped. Follow with GDY RINSE Color Kind Conditioner.

*Note that GDY WASH is a sulfate free shampoo so it will not lather up as much as shampoos with sulfates.

Pre Wash should be used once a week. If you put a lot of product in your hair (dry shampoo, gel, hairspray) you can use Pre Wash up to twice a week.

Just like our Semi-Permanent dyes and our Poser Paste, Good Dye Young’s WASH and RINSE are vegan hair care products which are sulfate-free, paraben-free, cruelty-free and formulated with no harmful ingredients. GDY is not tested on animals.

WASH Color Kind Shampoo Ingredients:

Water/EAU/Aqua, Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isehionate, Cocamide MEA, Glycerin, Sodium Lautoamphoacetate, Acrylates Copolymer, Polyglyceryl-3 Laurate, Alanine, Amodimethicone, Arginine, Aspartic Acid, BHT, C12-13 Pareth-23, C12-13 Pareth-3, Caprylyl Glycol, Cetrimonium Chloride, Citric Acid, Citrus Aurantium Beramia (Bergamot) Fruit Oil, Citrus Aurantiumdulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Cocamide Mipa, Coco-Glucoside, Cocos Nucifera (Coconut) Oil, Coriandrum Sativum (Coriander) Fruit Oil, Decyl Glucoside, Dimethicone, Disodium EDTA, Disteareth-75 IPDI, Divinyldimethicone/Dimethicone Copolymer, Ethylhexyl Olivate (Olive Oil), Fragarance (Parfum), Glyceryl Oleate, Clycine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Histidine, Hydrolyzed Hibiscus Esculentus Extract, Isoleucine, Juniperus Virginiana (Cedar) Oil, Laureth-23, Laureth-4, Lauryl Glucoside, Palmitam-Idopropyltrimonium Chloride, Panthenol, PCA, Phenoxyethanol, Phenylalanine, Polyquarternium-7, Potassium Hydroxide, Proline, Serine, Sodium Lactate, Sodium PCA, Squalane, Threonine, Trideceth-15, Trideceth-3, Valine, Limonene, Linalool.

RINSE Color Kind Conditioner Ingredients:

Water/EAU/Aqua, Cetaryl Alcohol, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Isododecane, Alanine, Amodimethicone, Aginine, Aspartic Acid, BT, Butyrospermum Parkii (Shea) Butter, C11-15 Pareth-7, Caprylyl Glycol, Cetrimonium Chloride, Citric Acid, Citrus Aurantium Beramia (Bergamot) Fruit Oil, Citrus Aurantium Dulcis (Orange) Peel Oil Citrus Limon (Lemon) Peel Oil, Coriandrum Sativum (Coriander) Fruit Oil, Dimethicone, Dimethiconol, Disodium EDTA, Fragrance (Parfum), Glycerin, Glycine, Guar Hydroxypropyltrimonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Hisitidine, Hydrogenated Olive Oil Unsaponifiables, Hydrolyzed Hibiscus Esculentus Extract, Hydrolyzed Jojoba Protein, Hydroxyethylcellulose, Isoleucine, Jojoba Esters, Juniperus Virginiana (Cedar) Oil, Laureth-9, Panthenol, PCA, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydocinnamate, Phenoxyethanol, Phenylalanine, Polysilicone-15, Polysorbate 60, Proline, Propanediol, Serine, Sodium Hydroxide, Sodium Lactate, Sodium PCA, Threonine, Trideceth-12, Trideceth-15, Trideceth-3, Valine, Limonene, Linalool.

GDY WASH and RINSE are both formulated with the same scent of a blend of five essential oils. These essential oils are Bergamot Essential Oil, Orange Essential Oil, Lemon Essential Oil, Coriander Essential Oil, and Cedar Essential Oil. Imagine your favorite GDY semi-perm or Poser Paste scent with a lil extra oomph.

Pre Wash is a pre-shampoo scalp scrub that removes product buildup, fortifies the scalp and leaves hair shinier and smoother.

PRIME is a color and heat protector that cuts down dry time, detangles, reduces frizz, and leaves your hair soft and shiny!

GDY RINSE Color Kind Conditioner is infused with a blend of Olive Oil, Shea Butter, and Hibiscus Extract. GDY RINSE is sulfate-free, paraben-free, cruelty-free, and vegan. It gently softens color-treated and all hair types! Sunflower Seed Oil helps to strengthen hair while also adding shine. L-Arginine helps retain hair color. This conditioner is also formulated with a modern, self-care scent that’s made of a blend of five essential oils.

GDY WASH Color Kind Shampoo is infused with a blend of Coconut Oil, Olive Oil, and Hibiscus Extracts. GDY WASH is sulfate-free, paraben-free, cruelty-free, and vegan. It softens hair while gently cleansing color-treated and all hair types! This shampoo is also formulated with a modern, self-care scent that’s made of a blend of five essential oils.

Good Dye Young WASH Color Kind Shampoo and RINSE Color Kind Conditioner can be used on dyed hair, natural hair, or anything in between!

It is important to take care of your scalp! Pre Wash cleanses your scalp of product build up, giving your hair follicle the proper nutrition it needs to grow healthy hair.

You invest in your hair color, why not take care of it? The leading cause of color fading comes from heat. Heat styling tools like blow dryers, curling irons, and flat irons are harsh on color. Prime coats your hair cuticle to put a barrier of protection between your color and your heat source!

Lightening Kit

We do not recommend using our lightening kit on relaxed hair as the hair has already undergone a chemical process. We recommend seeking a professional’s help if you are considering lightening your relaxed hair.

Yes, you can use our lightening kit on naturally textured hair. Just be aware that textured hair will lift and lighten differently than non- textured hair so always keep on eye on your hair while it’s processing. Please note, we do not recommend using our lightening kit on chemically textured hair, such as perms.

We always recommend seeking a professional when making a dramatic hair transformation such as going platinum in order to maintain the integrity of your hair.

To ensure you get the most vibrant and colorful results from GDY, we recommend that you pre-lighten your hair using our Lightening Kit.

We at GDY have made this easy for you! We’ve measured both the Creme Developer and the Powder Lightener already and you simply mix one bottle of the Creme Developer with one packet of Powder Lightener, making sure to mix to a nice even cream consistency. Make sure you get professional advice when lightening or removing color.

This depends on whether you are simply doing a small section of your hair or the entire head. If you’re just doing a small section, check out our new Mini Lightening Kit! An entire head could require between 2-5 Lightening Kits. Just remember, it’s always better to be safe than sorry and have extra on hand just in case. We suggest mixing one bottle and one packet at a time,  that way if you don’t need the others you can save them for next time! Our lightening kits are good for over a year!

It’s always recommended you seek the help and advice of a professional hair stylist when for the first time you are coloring, and especially when you are lightening your hair. Good Dye Young is always here to help guide your stylist on the use of GDY products if your stylist is not familiar with our line! Feel free to check out the rest of our FAQ for step by step instructions and helpful tips!

You can leave it on up to 50 minutes and then rinse out, shampoo and dry. We do suggest checking your hair after 30 minutes to see if you have achieved a high enough level of lift! If upon rinsing out the lightening kit you think you need to go even lighter, we suggest waiting 2-4 days and then lightening again.  We sure to monitor your hair closely as not to over process the hair. Since that would be your second time lightening, we suggest only leaving the lightening kit on for a max of 30 minutes and checking frequently!

The very best way to apply a lightener to  hair is as follows:

1. Do a strand test to make sure your hair can take a lightener and also a patch test if you plan on applying the GDY Lightening Kit to your scalp.

2. Section and clip your hair into 4 sections by parting your hair down the middle and then side to side from top of crown to bottom of ear.

3. Start with the bottom sections first and apply GDY Lightening Kit away from the root area. The bottom of your hair is usually darker and more stubborn, that’s why you want to start there. TIP: Did you know that the heat from the scalp will make the Lightener swell, and it will process much more quickly at the root due to the heat from the scalp?  Hold off on applying the root area AFTER you are done processing the rest of your hair if you want to avoid hot roots.

4. Methodically apply the GDY Lightener mixture in small sections, remembering to leave the roots out. If you take too thick of sections, you may miss spots, and end up with a splotchy base. Saturate the strand of hair by working the GDY Lightening Kit evenly into each section with a gloved hand  TIP: If the ends of your hair are lighter naturally, leave them out for now until after you have applied the Lightening Kit to all the sections. Then go back and apply the Lightener to the ends. This will help prevent the ends of your hair from over processing ( aka: turning to mush).

5. Once you apply your lightener to the mids and ends of your hair, go back through each section and apply the lightener to your roots.

6. A good idea is to wrap each strand into tinfoil to help the Lightener lift faster and keep it from drying out. When Lightener dries out, it quits working. TIP: If you do not have tinfoil, after you finish each quadrant, wrap it in plastic wrap. After you have completed the application, wrap your entire hair with plastic wrap.

7. Let your hair process for no more than 50 minutes, until you achieve the desired tone. Check consistently (every 5-10 minutes) to evaluate the color lift. (Darker hair may need to be lightened more than once to reach your perfect base.)

8. After you have achieved the desired result, rinse the Lightener out thoroughly and shampoo. TIP: If you plan on using a semi-permanent dye afterwards, do not condition! Conditioner coats the hair cuticle and prevents the color from taking as well as it could.

9. Now you can apply your favorite GDY hair color!

You may need to do another round of lightening. First take a strand test to ensure that your hair is able to take another round of lightening. If so, apply GDY Hair Lightener as directed, or go to our step-by-step guide.

It’s dangerous to use GDY Powder Lightener on hair that has been treated with permanent black color. Lightening permanently colored black hair can be highly damaging to your hair and can cause severe breakage.

Do not attempt without consulting a professional hair stylist who can remove the black color for you.

If dyed black, try a Good Dye Young red or pink shade that will create great highlights, complement your hair color and add condition and shine to your hair without damaging it.

If you have color on your hair now, and you have LESS than ½ of regrowth showing, put the GDY Lightener from root to end following the directions above for sectioning and application.

If you have color on your hair now and you have MORE than ½ of regrowth, apply the Lightener to your regrowth last, after you have applied the Lightener to the rest of your hair. Virgin hair (hair without dye), lightens faster than color treated hair.

The Good Dye Young Lightening Kit allows you to lighten your hair to a level 9 or 10 light blonde so when you apply the GDY colors, they will show up as vibrant as possible.

We use 25 Volume Creme Developer so that your hair is left in good condition while offering just the right amount of lift to achieve lighter results.

Orders and Shipping

Order cancellations are handled on a case by case basis. Please reach out to us at as soon as possible if you’d like to cancel your order. Be sure to include the email address you placed your order with, and your order number. While we will make every effort to accommodate your request, we cannot guarantee your request. Please make sure your order is complete and accurate before placing it.

Once an order is placed, we cannot add or remove any items. If you need to cancel your order, please email with your order number or email used to place the order.

While we will make every effort to accommodate your need, we cannot guarantee your request. Please make sure your order is complete and accurate before placing it.

If you need to edit or change any part of your address on your order, please immediately email Be sure to include your order number and correct address.

While we will make every effort to update your address, orders are shipped out quickly from our fulfillment center.  We cannot guarantee that we can update your information. We ask that you  review your order information in its entirety before you submit your order.

If we are unable to update your address, please reach out to your local post office with your tracking number to see if they are able to intercept the package.

Good Dye Young is not responsible for lost orders due to insufficient or incorrect address information. Please double check your order information before placing your order.

We do not offer direct product exchanges. To exchange the unused product for a different color or product, please purchase the items you are looking for, and reach out to us at about a return request. Be sure to include the email address used to place your order, and the order number. 

Please note: your original shipping charges and additional fees will not be refunded.

We ship to most countries outside the US. If you have a question about where we do or do not ship, please send us an email at!

All international customers will be responsible for customs, duties, & VAT charges.

Orders process right away, but depending on your location, they may take 7-10 days to arrive. International shipments may take longer.

Domestic Orders leave our fulfillment center within 1-3 days after being placed

International Orders leave our fulfillment center within 4-5 days after being placed

Once your order ships, you will receive an email including your tracking number. If you do not received an email with this information,  please check your spam/junk folder. If you still have not received your tracking information, please email with your order number or email address used to place the order. 

GDY uses Fedex for most domestic orders, and DHL for international orders. All orders shipped via Fedex can be tracked here. All orders shipped via DHL can be tracked here. 

EcoCart directs the carbon offset funds to certified carbon offset projects like planting trees or building wind farms. They have scoured the globe for carbon offset projects that are truly additive (meaning new), permanent, and without unintended consequences. All of their projects are independently certified to internationally recognized standards.  All of their projects also include an element of social good such as protecting an endangered species of animal, or creating local jobs!

We offer free shipping on domestic orders over $40. Free shipping for international orders is available on orders over $250 USD.

For domestic orders, we offer three different shipping options via Fedex. 

Fedex Smart Post - $7.95

Fedex Home (Faster) - $12.95

Fedex Expedited (Fastest) $25.00

Shipping to other international countries is a flat rate of $30 USD. Additional customs/duties fees may apply.

All international customers will be responsible for customs, duties, & VAT charges.

GDY has partnered with Faire to sell our wholesale products online! For more information, please check out this page. If you have any additional questions, please email us at

Our Products

Yes! All Good Dye Young products are cruelty-free and vegan. We are Leaping Bunny Certified!

Yes, Good Dye Young products are safe to use for all ages and hair types. Our dyes contain salon grade pigments, and high quality ingredients. All of our products are cruelty free and vegan. If you have any questions about ingredients or other safety concerns, please email

We’re creating new colors and new products right now! Sign up for our newsletter on the footer of our site to get updates and be the first to know about all things GDY.

Poser Paste

YES! We love color mixing! Some of Brian’s favorite combos are:

Pink and blue for purple
Blue and yellow for green
Orange and pink for peachy/coral

Yes! Depending on the color of your hair, sometimes Poser Paste is a great way to create a new and temporary hair color for the day. For instance, applying Ex-Girl Poser Paste over Riot hair can give you a pretty peachy color!

No, our Poser Paste, semi-permanent dyes, and hair care products are not intended for use in the eye area.

Poser Paste must be used on dry hair for best results.

Nope! Poser Paste can be used on any hair color.

Poser Paste is packed with essential oils that may separate during shipping. For best results, simply stir your product to mix the oils back into the color and you’ll be ready to start applying!

Applying Poser Paste is fun and easy. Depending on your hair type, there’s a variety of ways to apply. We suggest heading over to our library on Youtube to find the best way to apply for your desired look.

Store Poser Paste between 45-75 degrees (Fahrenheit).

You can easily remove Poser Paste with shampoo. For even faster removal, use our Pre Wash scalp scrub first to break up the product, then shampoo.

Poser Paste dries quickly, so make sure to apply only as much as you can style or work into your hair at one time.

Poser Paste will last until you wash it out.

You can do either depending on the look you want to achieve. For a color pop after styling, apply when look is complete. For a more lived-in look, apply product and then heat style.

Isododecane, Alcohol Denat., Bismuth Oxychloride, Mica, Silica, Cera Microcrystalline, Helianthus Annuus (Sunflower) Seed Cera, Ascorbyl Palmitate, Tocopherol, Dicaprylyl Carbonate, Myristyl Myristate, Synthetic Beeswax, Synthetic Flurophlogopite, AMP-Acrylates Diacetoneacrylamide Copolymer, Phenoxyethanol, Capryl Glycol, Ethylhexyglycerin, Citrus Aurantium Bergamia (Bergamot) Oil, Citrus Aurantium Dulcis (Sweet Orange) Oil, Glycerin, Aqua, Croton Lechleri Resin Extract, Punica Granatum (Pomegranate) Seed Extract. May also contain: D&C Red 6 Barium Lake, D&C Red 7 Lake, Ultramarine Blue (CI 77007), D&C Yellow 11, D&C Red 28, D&C Red 22, D&C Yellow 10.

If you have any questions concerning ingredients for any of our products, please send an email to and we’d be happy to provide more information!

No, Poser Paste is a non-staining formula.

Public Relations

Thank you for your interest and enthusiasm. We currently do not have any openings, but keep checking back!

Please send any inquiries to Thank you for reaching out and for your support.

Thank you for your interest in our products. Please send any inquiries to


Returns are handled on a case by case basis. Please reach out to us at within 30 days of your order being delivered and we’d be happy to help! We are unable to accept returns past 30 days from the delivery date.

Please note: your original shipping charges and additional fees will not be refunded.


Absolutely!! We at GDY believe in creative freedom and have made it easy for you to express yourself. You can use our Fader to make any of your favorite shades a pastel or a less pigmented and intense color if that’s what you’re looking for. You can also use our None More Black, to deepen any of our colors. Watch some instructional videos on how to create some of our favorite custom colors on YouTube! If you use GDY to create your own custom color, share photos of your final results and let us know how you did it!

Yes, simply seal up your unused portion and store in a cool, dry place. The product will last up to 12 months after being opened.

We do not recommend using our dyes on your skin, eyelashes, eyebrows or facial hair. However, our dyes are heavily pigmented and may stain around your hairline or ears.

To ensure you get the most vibrant and colorful results from GDY, we recommend that you pre-lighten your hair using our Lightening Kit. If you are planing to use any of the shades from our Lighter Daze line, your hair will need to be a level 10 (platinum blonde) for the color to appear on the hair.

Our colors do not need to be mixed with a developer. You can use the color straight from the tube. You may seal the unused portion and use it later. The product will last up to 12 months after opened.

Some of our darker colors may add a tint to grey hair, but for the most part semi-permanent dye does not cover grey hair. Grey hair tends to be stubborn, therefore the dye will not take as well as it does on pre-lightened hair.

GDY hair dye does not damage hair and contains conditioning properties that rehydrate and correct porosity (roughness) in hair that is compromised when bleaching, heat styling, or using damaging hair products.
GDY hair color should be used exactly as supplied and described on the packaging. Do not add peroxide or other permanent hair colorants.
GDY hair colorants may temporarily stain skin and permanently stain the fabric of clothes, towels and bedding etc., so be careful when applying!
Do not use with alkaline-based products as these will upset the pH balance needed for maximum absorption of color by the hair. Low pH or non-alcohol hair products are recommended.
Not for internal use, DO NOT INGEST. Keep out of the reach of small children.
For the best results, please use on porous, bleached, tinted or naturally light blonde hair.When applied to darker untreated hair, results may vary depending on hair shade and texture.
Protect your skin from staining by applying shea butter, coconut oil, or thick hair conditioner to your hairline and over the ears.If you get a little GDY on your skin, try rubbing toothpaste or baking soda paste (baking soda mixed with a little bit of water) onto the stain with a toothbrush and gently scrub in circular motions.
Remember to keep your GDY color out of direct sunlight and in a cool, dry place. Direct sunlight or extreme heat can cause them to fade and change color.

We created a new line just for pastel colors called Lighter Daze! They are a softer version of our original vibrant colors.

This depends on the length, thickness and texture of your hair. The average person will probably need 2 bottles of dye for their hair. If you have what you would consider to be more than average hair in length or thickness then adjust accordingly.

Try these tips:

Skip shampoos! The more you wash your hair, the more your color will fade.
Rinse with cool or cold water when you do shampoo.
Conditioning treatments! You can actually use our Fader or Rinse as a hair mask! Leave it in for 10-15 minutes and reap the benefits of Sunflower Oil and Bergamot which can help to stimulate hair growth and the overall health and look of your hair.
Put a few drops of your GDY color into your shampoo and conditioner. This will put pigment back into the hair anytime you shampoo and condition.

And avoid these:

Washing your hair excessively
Hot oil treatments
Alcohol-based hair products such as hairspray, gel or mousse
Washing hair with strong shampoos such as anti-dandruff, deep cleansing, clarifying and all-purpose varieties
Prolonged exposure to salt water and harsh sunlight
Chemicals in swimming pools

We love mixing colors and our dyes were made to be mixed with each other! For a pastel color, mix Fader and your color of choice. For a darker look, mix None More Black with your favorite color.

Our Most Popular Combos:

• Navy: Blue Ruin + a couple drops of None More Black
• Emerald: Kowabunga + a couple drops of None More Black
• Coral: 2 parts Ex-Girl + 1 part Riot
• Neon Green: 1 part Kowabunga + 1 part Steal My Sunshine

Apply GDY to dry hair. Leave GDY dye on for at least 30 minutes. You can leave the color on for up to one hour for more vibrant results.

Color fade varies from person to person, but in general, darker colors tend to last longer than lighter shades because they have a heavier pigment load. If well taken care of, GDY color can last between 4 to 6 weeks.

We recommend waiting as long as you can before the first wash. However, if you must wash right away, we suggest using cool or cold water. This keeps the color locked into the hair.

Bright hair colors can tend to bleed more than natural colors. Our semi-permanent hair dyes were created to give intense, long lasting color and are packed with pigment.


• When rinsing your hair for the first time, apply a generous amount of conditioner to hair to help remove all of the dye.
• Wash in cool water and wait as long as possible in between washes. Frequent washing will strip the hair of color.
• When washing your hair, use a sulfate-free shampoo. The suds from typical shampoos will remove the color. Only use enough shampoo to clean your scalp and scrub as little as possible. The shampoo from your scalp will rinse down and clean the rest of your hair.
• Avoid contact with salt such as ocean water, chlorine, sea salt sprays and water softeners as these can cause bleeding.

• Not for internal use, do not ingest. Keep out of the reach of small children.
• Protect your skin from staining by applying shea butter, coconut oil, or thick hair conditioner to your hairline and over the ears. Wear gloves when applying.
• Avoid contact with eyes, and do not use GDY color for eyebrows or eyelashes. If contact with eyes occurs, rinse out with warm water and contact a doctor immediately.

Good Dye Young hair color is PPD free to minimize the risk of adverse reactions, but it’s still recommended you perform a patch test by using the following method:

• Choose a small area of skin roughly the size of a penny for the test, preferably somewhere discreet such as behind the ear or in the inner fold of your elbow.
• Wash the test area with water and soap and dab dry with a clean towel.
• Place a thin coating of your chosen GDY dye upon the test area.Allow the dye to dry and leave it undisturbed and uncovered for 24 hours.
• Examine the test area for any signs of irritation. If there is a negative reaction, then the product should not be used by that person under any circumstances.

Your original hair color will determine your final result. Rock Lobster, Blue Ruin, PPL Eater are the only colors we recommend using on dark hair. On dark brown hair your results will be:

Rock Lobster – Cherry Cola

Blue Ruin – Navy

PPL Eater – Eggplant

Darker colors may take a longer time to fade and can leave behind a slight halo of tint during the removal process. The results of hair color removal and fading vary from person to person.

If you need to fade your color FAST, it’s always best to go to a professional. If this isn’t an option, you can purchase a color removing product and follow the manufacturer’s instructions. Using warm water and a clarifying shampoo may also speed up the fading process.

You should always perform a strand test first to see how your hair will react to the dye.


• Put plastic gloves on to protect your hands from the dye.
• Choose a small group of strands on the under layer of your hair that are easy to access, but will not be visible after the test. Make sure the strand is thick enough to see the results clearly.
• Squeeze out one teaspoon of your preferred GDY shade, and apply it to the strand saturating the strand completely.
• Wrap tinfoil around the saturated strand to protect it from bleeding into the rest of your hair.
• Leave strand test on for at least 30 minutes to 1 hour.
• Rinse well with cold water.
• Check out the results!

• Always perform a strand test and patch test before using hair dye.
• Perform strand test before mixing GDY!
• Always wear a pair of protective gloves when dyeing.
• Use petroleum jelly or a thick conditioner around your hairline to prevent staining your skin. If staining occurs, try using a baking soda paste or toothpaste to remove the stain.
• Wear old clothes and use a towel that you don’t mind staining.Place newspaper or towels around where you’re dyeing to protect surfaces from staining.
• Use mirrors both in front and behind you when applying GDY hair dye. If you are doing it yourself this will help you not miss any spots!
• Rinse your hair in the sink rather than the shower to avoid staining surfaces such as your bathtub.
• Always use cold water when rinsing out GDY hair dye.
• It’s recommended you don’t wash your hair with shampoo or conditioner for at least a week after dyeing.

We always recommend using our color kind shampoo and conditioner, Wash and Rinse. Or any other shampoo and conditioners that are sulfate, paraben and silicone-free.

Good Dye Young is a semi-permanent vegan hair dye with no PPD, no peroxide, no ammonia and no other harmful ingredients. GDY is not tested on animals.

Streaks and Strands

Yes! Streaks and Strands are 2oz sizes of all of your favorite shades. Same formula, same results you’ll love, now the perfect size for a streak or strand!

We can’t wait to see your hair! Post a pic or video and tag us @gooddyeyoung on all socials!

The best way to avoid bleeding is to wash your dye out in sections and use cool water! The cool water helps lock the color in. You might want to try to wash your hair in sections the first couple times just to ensure they don’t bleed on each other. As long as you’re using cool water, you should be good to go!

The possibilities are endless! Some of our favorite looks are money pieces, rainbow bangs, or dyeing just the tips! Check us out on instagram @gooddyeyoung for more inspo!

Our NEW mini Lightening Kit contains 2 oz of 25 vol creme developer, and 1 part powder bleach. It’s the same as our GDY Hair Lightening Kit and contains soy proteins and coconut oil to condition and strengthen your hair! There is no measuring, just combine and mix!

Our NEW 2 oz tubes of semi-permanent hair dye and lightening kit have the perfect amount of product for money pieces, buzzcuts, bangs, dip-dyes, and everything in between! Grab some shades and get creative!