GDY x RICO NASTY

Purple, but make it punk.
NEW
MEET NASTY

A deep-wave, vampy, punk purple inspired by the chaos, energy, and attitude of a moshpit — made by the mosh pit queen herself, Rico Nasty.

Hair Lightening

Create the perfect base for vivid color. Made with good-for-hair ingredients.

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Hair Care

Formulated to help color last longer and keep your locks healthy, soft, and shiny.

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Hair Lightening

Create the perfect base for vivid color. Made with good-for-hair ingredients.

SHOP NOW

Hair Care

Formulated to help color last longer and keep your locks healthy, soft, and shiny.

SHOP NOW

LIVE VIBRANTLY

@gooddyeyoung

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THE RIDE OR DYES

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VIBRANT COLOR FOR ALL

At Good Dye Young, we formulate rockstar-grade, hair-healthy products so that you can live vibrantly, experiment safely, and express yourself confidently.

PIGMENTS WITH A PROMISE

Rockstar-grade, hair-healthy, people & planet friendly products to help everyone live vibrantly.

VEGAN & CRUELTY-FREE

HAIR-HEALTHY FORMULAS

ROCKSTAR QUALITY

FOR THE GOOD