More magenta than burgundy.
"I am naturally blonder, between a level 7 and level 8. I used this color over my natural hair without lightening it. I expected a darker, deeper red, but the color definitely pulls VERY pink. The end result is much more magenta than burgundy, and while I do love the result, it’s not exactly what I was aiming for. I am happy with the formula. It’s easy to apply, and I was able to saturate my entire head of hair with less than a full container. There was no transfer pillow cases or other surfaces initially or after the first wash, like I’ve had with other red-family dyes."