BRAND EDUCATION
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PRODUCT, TOOLS, AND MERCH
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  • Ride or Dyes rewards club (earn points for free backbar product, stylist station product, tools, merchandise, and GDY education
BRAND SUPPORT
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  • Branded tools
  • Access to exclusive pro-content, curated videos, PK pages, and digital assets

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PIGMENTS WITH A PROMISE

Rockstar-grade, hair-healthy, people & planet friendly products to help everyone live vibrantly.

VEGAN & CRUELTY-FREE

HAIR-HEALTHY FORMULAS

ROCKSTAR QUALITY

FOR THE GOOD