Current Selection: Baddie
Baddie is a special-edition semi-permanent shade created in collaboration with creator and glam icon, Miranda Rae.
This shade is for anyone who’s ever wanted to dye their hair pink, felt the fear, and decided to go for it anyway.
For best results, use on levels 9-10 hair.
Baddie combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our clean & vegan semi-permanent hair dye acts like a hydrating hair mask full of good-for-hair ingredients.
And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.
Level 10
The perfect base for the most vibrant and long-lasting results.
Level 9
Baddie over level 9 hair will still look bright and vibrant.
Level 8
Baddie over level 8 hair will result in a dark pink, rose-gold hue.
Level 7
We do not recommend Baddie over level 7 or darker hair.
Pink has always been part of Miranda Rae’s story, from experimenting in middle school to fully owning the color that makes her feel most like herself.
Known for dramatic transformations and candid authenticity, Miranda creates content that inspires her audience to stop overthinking and start having fun. Baddie reflects that energy, always keeping things cute, bubbly, and glam.
“I didn’t always have the courage to experiment with my hair color, but seeing other people express themselves gave me the confidence to say, “Forget what everyone thinks, I’m going to do what I want to do!” I think so many people want to experiment with their hair, but are nervous like I was. I hope they can see me playing around with color and feel empowered to try something new!” — Miranda Rae
Overall rating: 3.4 / 5 from 55 reviews.
Baddie is a special-edition semi-permanent hair dye offering ultra-vibrant pink color with salon-grade pigments. It features a nontoxic formula enriched with beneficial ingredients like hydrolyzed rice protein, sunflower seed oil, glycerin, and orange oil. Customer feedback on the hair color varies, with some finding it lighter and others darker than expected.
Review topics: ["color","feeling","looks","smells","shade","formula","base","pink","dye","blonde","roots","wash","friends"].
"im soooo happy with this pink, it truly is the perfect shade! at first i was afraid it was going to appear too dull and patchy as thats what i’ve seen some people get, but honestly, you just have to have the ideal base for this color. My hair was a reallly faded pink and i put this dye on top, and now i have the cutest bubblegum/cotton color pink i’ve been looking for >-<"
"I've had pink pieces in my hair for over ten years and have run the gamut of pink shades. Baddie, by far, is my favorite pastel shade. It's the exact color I have tried to mix and failed. It's not too fuscia / magenta, and fades out in tones of strawberry and baby pink. I took off one star because the longevity is so-so, even with cold washes and sulphate free shampoo. I'd love to see this become a permanent color and a DYEposit formulated to be this exact color, perhaps even a touch more saturated. You've got a keeper here, GDY, don't let this one go!"
"Was so excited i bought 3 bottles that went to waste cuz i could've just got an actual light pink that works. My stylist lifted me to a level 10 and even toned my hair for a very platinum base and my hair still took unevenly. The roots are all rose gold, and the rest is an uneven light pink with almost like lavender patches. Put my hair through so much to get the perfect base and it looks like a hot mess. Wouldn't recommend."
"Love how on point delivery was. Color is beautiful and smells amazing. 10/10 would recommend to friends and family"
"This was the second good dye young I’ve tried. I tried stoned pony and it did wash out pretty quickly than other brands along with baddie But nonetheless with the right base they are very pretty and I like the pastels. Will try more!"
"Personally I believe the example photos are of a wig. The color is extremely patchy. Places that are definitely a level 10 didn't take but the slightest amount of color. Spots that are a 9 didn't take color at all. My hair was processed and dyed correctly and it turned out nothing like the color in the photos. This was very disappointing. In the future I'll stick with IroIro and Arctic fox."
"I lightened my hair twice just to reach level 9/8 but the color only took on my over-processed ends. The rest of my hair just looks light brown. Don’t buy this, choose a different pink that works"
"Good but your hair has to be like platinum to get the color in the photos. I mixed it with some bleach london pink dye and it's exactly what I wanted!"
"I was super nervous about dye-ing my hair for the first time, worried about damage & all that. but honestly, GDY left my hair feeling so soft! I really should’ve gotten more of the lightening kit because my hair’s dark (didn’t get the best coverage) but even with just ONE kit and one Ex-Girl, I’m obsessed with how it turned out. Seriously, I love it so much! can’t wait to try more styles soon! 💗💗💗"
"This is SUCH a pretty pink, however it is MUCH more pastel than i realized. There was some user error on my part (not lifting my roots enough), and so my roots didn’t take the pink as well, but for my split dye i had mixed some of the pink (Baddie) into the orange (Toxicity) and vice versa to help make the look cohesive, and it helped make what could have been a pink disaster into a really cool like blended split dye? All i know is GDY hits every time!!!"
