PPL Eater

Purple
Semi-Permanent
5 FL OZ
Regular price$19.00
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The Facts

  • True purple with warm undertones
  • Semi-Perm
  • 16-24 washes
  • Most vivid on level 7+ hair

Our clean & vegan semi-permanent hair dye combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning with a high-quality cream base that acts like a hydrating hair mask. And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.

  • Hydrolyzed Rice Protein enhances strength & volume
  • Sunflower Seed Oil fights fading from UV & heat
  • Glycerin conditions & enhances shine

Our semi-permanent hair dye contains naturally derived essential oils to gently fragrance the formula while strengthening and adding moisture and shine to hair.


BEFORE & AFTERS

Level 10

The perfect base for the most vibrant and long-lasting results!

Level 9

PPL Eater can easily cover the yellow tones present in level 9 hair. 

Level 8

PPL Eater will be slightly muted on level 8 hair, but still very purple. 

Level 7

PPL Eater is pigmented enough to add a purple tint to dark hair, but will wash out faster. 


  1. To create the best blank canvas for your color, we recommend that you first lighten your hair with our easy-to-use GDY Lightening Kit. Our semi-perms work best over pre-lightened hair, levels 7-10. Please refer to individual colors for the best starting level.

  2. Squeeze your color into a plastic bowl. Remember: wear gloves to prevent staining on your hands.

  3. Do a strand test before applying the color all over your hair to ensure you love the look.

  4. Divide your hair into 4 equal sections and apply dye directly onto dry hair with a color brush or your fingers. Make sure the color is fully saturated throughout each section by applying a dollop of color for every two inch portion of your hair. Gently emulsify/massage into the hair to ensure coverage.

  5. Let the color sit on your hair for at least 30 minutes.

  6. Rinse with cool water.

To maximize the vibrancy of your newly semi-permanent dyed hair, we recommend waiting at least 24 hours before your first shampoo. To minimize fading over time, rinse your hair with cool water each time you wash. Plus: try reducing your hair washing days to extend the color even further, and use DYEposit - Purple once a week to maintain your color.

Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Propanediol, Stearalkonium Chloride, Glyceryl Stearate, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum), Peg-100 Stearate, Stearyl Alcohol, Ceteareth-20, Methylpropanediol, Caprylyl Glycol, Quaternium-75, Citric Acid, Helianthus Annuus (Sunflower) Seed Oil, Tetrasodium Glutamate Diacetate, Hydrolyzed Rice Protein, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Dextrose, Didecyldimonium Chloride, Polyquaternium-80, Limonene, Linalool, Basic Blue 99, Basic Violet 2, Basic Violet 11:1, Hc Blue No.15

Overall rating: 3.6721854 / 5 from 302 reviews.

AI Generated Review Summary

PPL Eater is a semi-permanent hair dye that offers vibrant purple tones with warm undertones. Customers appreciate its conditioning properties and cruelty-free formula. While some praise its vibrant color and staying power, others report uneven coloring and less-than-expected vibrancy.

Summary topics

  • Brand Quality: 6%
  • Product Shade: 4%
  • PPL Eater Purple: 26%
  • Product Color: 48%
  • Product Smell: 6%

Review topics: ["results","color","feeling","smells","consistency","formula","looks","issues","bottle","hair","shade","difference","compliments","coverage","light","work","outcome","customer service","purple","dye","blue","ppl eater","tone","brand","gdy","pigment","stays","pictures","vibrancy","wash"].

Review highlights

  • "as always super easy to use, smells great and is so conditioning, my hair feels amazing every time i use GDY."Victoria F.
  • "it smells good and the Color is bright."Amber L.
  • "LOVE the colors, LOVE the brand!"Stephanie C.

Reviews

My all-time fave purple!!

"I’ve had pretty much every colour imaginable in my hair. Pravana ran out of the purple I was using so I tried this one and BOY am I obsessed! Every colour I’ve used from GDY has been awesome 💕"

Alyssa (5/5)

PPL EATER

"I just recently bleached my hair and am finally able to have VIBRANT hair and chose gdy as my first pick and im so happy with the way the color came out. My only complaint it that its so thick that it took the entire bottle to barely cover my very short hair. The color is amazing, smells great, didnt stain horribly. The consistency is a bit annoying, but maybe thats just a me problem."

Averie H. (4/5)

Ppl eater

"Super vibrant and pretty 💜"

Beck (5/5)

This is the purple I always wanted

"I've been using this shade for years and it's everything I always wanted when I was younger."

Sarah G. (5/5)

So good!

"I keep going back to purple, ppl eater & nasty mixed on top of faded riot made a berry purple!!"

McKinzie C. (5/5)

"very good, lasts decent amount of time if you don't wash your hair everyday"

a (4/5)

Cute

"So vibrant! I get compliments about how great the results are. I love that the hair dye doesn’t fade so fast so it’s easy to stay consistent with touch ups."

Anna B. (5/5)

Favorite purple I’ve used!

"Consistency is great and easy to work with. The smell is amazing and the color stays vibrant after multiple washes! Have repurchased and will again!"

Kenna (5/5)

One of the few that works!

"I have very soft hair and most higher quality dye brands wash right out after a few days, but Good Dye Young stays in my hair (and vibrant) for over a month- plus it is still great quality and ethical! (Also it doesn’t have a bunch of harsh chemicals that damage ur hair, which is always a bonus) Photo taken a week or so after dyeing"

Magpie-Empire (5/5)

Vibrancy and true to tone

"Of all the fashion color lines I’ve used, Good Dye Young has stayed the most vibrant over time. I do use color shampoos and conditioners to help with the vibrancy, but even the times I don’t use the shampoos and conditioners, the color stays truer to tone. Especially on pre lightened hair."

John T. (5/5)

Q&A

I currently have the ends of my hair bleached dyed with ex-girl but it’s pretty faded. If I put ppl eater over my faded ex-girl, will it still turn out purple?
We love a dip-dye! PPL Eater will cover faded Ex-Girl. However, the might be a slightly more pink-toned purple, think between PPL Eater and Front Row.
Hi! Would this cover faded Live. Laugh. Love?
Thank you for reaching out. Depending on your starting shade, PPL Eater should cover Live Laugh Love. You can always send us a photo of your current faded color to help@gooddyeyoung.com and our color expert can take a look for the best recommendation. When covering a color, we recommend doing a test strand. Take a pretty small section of the faded color, and apply PPL Eater straight over the top and see what happens. Team GDY
What does it look like when it fades out? Does it fade to a lighter or different shade of purple or does it fade to blue?
PPL Eater is a blue-based purple and will fade more blue as you wash your hair. Our base is blue to get you to a cooler-toned purple from GDY. If you're looking to get a warmer purple, we suggest mixing our PPL Eater with our Ex-Girl.
Why do some boxes of PPL Eater state Methychlorisothiazolinone as an ingredient and some don't? It's like Russian roulette if you have allergies.
Hi Mandy, We have recently reformulated our shades and that ingredient has been removed. However, we want to be sure we are addressing your specific concern and understand which batch you have. We've reached out via email to help you further. Thanks, The GDY Team
How many boxes do u need to use if u have long hair
Hi Heather, In order to recommend the appropriate amount of dye to use, can you email a picture of the length of your hair to help@gooddyeyoung.com? It's best for us to see exactly how long your hair. Thanks! The GDY Team

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