Ex-Girl

(46 customer reviews)

$18.00

A high-kickin’ hot-pink that’ll make all your exes wonder what they’re missing.
TIP: Stop taking their calls.


Pink hair dye chemical free

  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

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In stock

If you purchase this product you will earn 18 DYEmonds worth $1.80!
SKU: 858351006543 Categories: , , Tag:
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.
Care:

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.

Tips:

  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information
  • The pigments in pink hair dye are known to be one of the fastest fading colors. Reduce your wash days and add a bit of Ex-Girl to your conditioner to keep your color fresh!
  • Ex-Girl is most vivid on level 10 hair, but will show up on level 7+ hair.
  • Add a few drops of None More Black to create a magenta!

Want more tips? Email [email protected] to ask our expert!

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

46 reviews for Ex-Girl

  1. val.sotomayor12

    I am so disappointed with this product. I was really excited and was hoping the best quality, but instead I got the worst hair dye I’ve ever used. I’ve been dying my hair for about 5 years now, I’ve used almost every other brand and this just didn’t work at all. I was expecting a vibrant pink… from the very first moment I opened the tube the color didn’t matched the tone but I gave it shot, thinking that maybe it was a packaging mistake and that I was going to get something more like Pink Puff, a cute pastel, but this literally didn’t colored my hair at all even though I let it on for 60 minutes instead of 30.

    • Hallie From GDY

      Hello!

      Thank you for your comment! Good Dye Young upholds a high standard of quality for our products. We are aware of an issue with our semi-permanent dye Ex-Girl. The stability of the pigment is wearing off at an accelerated rate, thus discoloring and shortening the lifespan of the dye. We decided to pull Ex-Girl while we work vigorously with our lab and product development team to resolved this issue. Our improved Ex-Girl reformulation is available now! We apologize for any inconvenience you may have experienced in using our Ex-Girl. We would love to make this right so please reach out to us at [email protected]!

      xx Hallie from GDY

  2. Alaine Voegle (verified owner)

    I wasn’t sure what kind of pink this was going to be, but in the end I’m so happy I went with it! It turned out perfect and I’m in love. Definitely not neon pink, but a mixture of hot and a deeper pink! I also didn’t even have to get it to a level 10 to get it extremely vibrant!

    • Hallie From GDY

      Hi Alaine!

      Thanks so much for reviewing Ex-Girl! We love that you love your hair!

      xx Hallie from GDY

  3. Lily Harder (verified owner)

    I am so happy with Ex Girl! When I first purchased this color from another website, I unfortunately was sent an expired product. The color pigment was gone, and didn’t do a thing to my hair. I emailed Gooddyeyoung and they were willing to help me immediately! This showed me what a great company they are. They responded quickly, and were so helpful with explaining what went wrong with my product and set me up with a new one! The difference was like night and day. The color was beautiful and bright, exactly what I wanted. I’m so glad I reached out to them, in fact I still haven’t heard back from the company I ordered the first box from. I will be making many more purchases from Gooddyeyoung. My 14 year old son is the one who told me about this company. He’s the biggest fan of Paramore, and knew my struggles with finding a really good and safe pink hair color! So, he was super excited to tell me about Gooddyeyoung! Now, I I could win the meet with the band lol ✌🏼

    • Hallie From GDY

      Hi Lily!

      Thank you so much for reviewing Ex-Girl! We love to hear that our reformulation is working out for you!

      xx Hallie from GDY

  4. arlettegar6 (verified owner)

    Love love love ex girl! A few weeks ago this color was sold out everywhere in my area… I Google searched and made calls to Sally’s beauty supply , hottopic, and Sephora and was unable to purchase .. which pushed me to purchasing a different brand and was super disappointed with the results.. until a few weeks ago when I got a restock email… Ordered
    2 boxes… Let me start off by saying it’s such a beautiful bold color … I’ve gotten so many compliments , and I
    hands down recommendd this color .. wish I could post a pic to show how beautiful my hair looks 💗 this was definitely the color I was going for and I am extremely happy with my results … And I recommend this brand and color to try …

    • Hallie From GDY

      Hi there!

      Thank you so much for your review of Ex-Girl! Thank you so much for your patience with us as we reformulated, as well!

      xx Hallie from GDY

  5. arlettegar6 (verified owner)

    Love love love ex girl! Such a beautiful color … I’ve gotten so many compliments , and I
    hands down recommendd this color .. wish I could post a pic to show how beautiful my hair looks 💗

    • Hallie From GDY

      Hi!

      Thank you so much for your review of Ex-Girl! We love that you’ve gotten so many compliments on your hair!

      xx Hallie from GDY

  6. Toria LÜNa

    I love the colour, I’m dying my mom’s hair this with purple people earet(one of my favourite songs) tonight.) it looks amazing.

    • Hallie From GDY

      Hi Toria!

      Thanks so much for your review of Ex-Girl! We can’t wait to see your mom’s hair!

      xx Hallie from GDY

  7. Amanda (verified owner)

    Better and brighter than ever! The new ex-girl formula has strong bright pigments that absolutely pop. I’m on my 5th was and the color is still sharp. Absolutely try it out 🙂

    • Hallie From GDY

      Hi Amanda!

      Thanks so much for your review! We hope you’re rocking that vibrant new Ex-Girl!

      xx Hallie from GDY

  8. John Quibuyen (verified owner)

    Out of all the times I’ve dyed my hair, this color has been the most brightest, longest lasting hair dye I’ve used. I absolutely love the fact that it’s vegan and cruelty free. I was heartbroken when it was pulled from retail shelves due to problems with the formula but it’s back and I’m so excited to use it.

    • Hallie From GDY

      Hello John!

      Thanks so much for your review! We love that you love our Ex-Girl! It’s back and better than ever so we can’t wait for you to try it out again!

      xx Hallie from GDY

  9. sweetsbeatsmusic

    My experience with Ex-Girl has been super confusing. I am an experienced hairstylist myself, so I know to lighten the hair to at least a level 9 or 10 for it to really show up. I fully saturated a client’s pre-lightened level 10 blonde head with Ex-Girl for almost an hour, and the result was a very patchy, faded pastel pink. From the advertising and customer reviews, this color is supposed to come out a very vibrant pink. My only guess is it was a packaging mishap? The color I used ended up looking more like Pink Puff than Ex-Girl. It’s so strange to me, because I’ve used Blue Ruin (my favorite blue ever!) and it’s literally the most pigmented color I’ve ever touched, so I thought Ex-Girl would be similar. I wouldn’t dare dilute this color. It barely covers the pale yellow tones. Might want to reformulate this? Much respect to you.

    • Hallie From GDY

      Hello!

      Thank you for your comment! Good Dye Young upholds a high standard of quality for our products. We are aware of an issue with our semi-permanent dye Ex-Girl. The stability of the pigment is wearing off at an accelerated rate, thus discoloring and shortening the lifespan of the dye. We have decided to pull Ex-Girl while we work vigorously with our lab and product development team to resolve this issue. Our improved Ex-Girl reformulation will be available in the near future. We apologize for any inconvenience you may have experienced in using our Ex-Girl. We would love to make this right so please reach out to us at [email protected]!

      xx Hallie from GDY

  10. kaetlyn.bailey

    I originally bought the sky-high color. This was a beautiful pastel blue from the outside of the box but after putting it on very lightened blonde hair, it turned very dark. Additionally, this blue stayed in for 6 months and nothing I did would take it out. Even bleaching over it. This brings me to the current issue. Since I couldn’t get the blue out, I was going to cover it with this bright pink. the blue was light enough to take the pink and I was stoked. EXCEPT, I had two bottles for my hair. Both labeled ex-girl on the box and on the cap of the bottle. I used the first bottle thinking nothing of the second until I needed that bottle. I opened the second bottle and it was a completely different color. It was very light pink/purple. Mind you, half of my head is done. So I used the bottle. I’m not waiting on results and just hope for the best. I so badly want to love the brand, but I’ve been having too many issues to say it’s been great. (bought mine from distributor sallys)

    • Jackie from GDY

      Hi there,

      Thanks for your review. Im sorry to hear you had trouble with our Ex-Girl. If you would, please email us at [email protected] so we may gather more info.

      XX Jackie from GDY

  11. Stephanie (verified owner)

    I’ve used GDY’s poser paste in the past and finally tried the semi-permanents. Ex-Girl was the first color I tried and it made my hair feel a lot nicer after bleaching (which is a HUGE plus), smells just as good as their other products, and I was really happy with how the color came out. I used fader along with it and it still came out really pretty and vibrant. This was also one of the first pink dyes that actually took to my hair quite nicely. Overall, I had a great experience with the product. I can’t wait to try out all of the colors; I may be permanently switching to GDY!

    • Jackie from GDY

      Hi there,

      Aw we love to hear it! So glad you enjoyed Ex-Girl! Thanks for your review.

      XX Jackie from GDY

  12. Katherine Pazda (verified owner)

    I love Ex Girl, but twice now I’ve ordered it in a larger order and when I go to use it, it’s a bad batch (think super light pink). The same thing has happened to me with Pink Puff, so my advice is check it if you aren’t planning on using it ASAP.

    It tends to fade faster for me because I wash my hair almost every day.

    • Jackie from GDY

      Hi Katherine,

      Thanks for your review. I’m sorry you experienced an unusual pink color. Please reach out to [email protected] so we can learn more about your experince. Otherwise I am happy to hear you enjoy our vibrant Ex-Girl!!

      XX Jackie from GDY

  13. Peyton Tayoan (verified owner)

    One of my favorite hair dyes. It smells good, fades slowly, and still leaves your hair feeling healthy. 15/10

    • Jackie from GDY

      Hi Peyton,

      This is what we like to hear!! I am so happy you love our Ex-Girl color. We pride ourselves on the fact we pack our dyes with pigment so you can get that vibrancy and long lasting color. Thanks for your review.

      XX Jackie from GDY

  14. Russell Cumby (verified owner)

    My hair is super dark and when bleaching my hair it came up a lot, but my roots were lighter than the rest of my hair. The color stuck in most of my hair for about a month and was very vibrant, but after that month I was blond everywhere but my roots that had a pink tinge. It’s been three or four months and my roots are only now blond. Even though this color faded out fast, I love how it toned my blonde hair, so I will be purchasing it again for when I rebleach my roots. Only knocking a star off because I wish it stayed for longer, but it definitely stays longer on super light hair!

    • Jackie from GDY

      Hi there,

      Thanks for your review! Im glad you enjoyed you experince with Ex-Girl and will purchase again. Pinks and reds are the first colors to fade due to the science behind the pigment. However, that is why we pack our dyes with pigment so that you can have that vibrant hue and still have a good color as it fades.

      XX Jackie from GDY

  15. skhoffman15 (verified owner)

    I used this on my already-bleached hair ends that were light yellowish (not white) and my hair picked up the vivid pink color beautifully. I also applied some to my dark brown hair and my brown hair didn’t magically become pink but now has a slight tint in the light, which is what I was going for. I’ve shampooed once since applying (I use olaplex, sulfate free etc.) and the color is only slightly more muted but still great and doesn’t look faded or streaky. I’ve mainly used pravana in the past and GDY will be my new go-to.

    • Jackie from GDY

      Hi There,

      Happy to hear you were able to use Ex-Girl is so many different ways! Thanks for your review.

      XX Jackie at GDY

  16. Judiel Gwen (verified owner)

    Added a tiny bit of Riot and Blue Ruin to make it a bit more fuschia. Added some Fader as well.
    The brightness/vividness washed off after just a few washes (which is understandable because it’s pink and I added Fader), but the color fades beautifully and I kind of preferred the less bright version. Pigment is strong considering I diluted it. One of the best pink dyes out there because it lasts so long.

    • Jackie from GDY

      Hi There,

      Thanks for your review! I am so glad you are loving our pink and the vibrant pigment in our dyes.

      XX Jackie from GDY

  17. gavinshubeck

    Turned out a cotton candy pink on hair bleached to the highest level. Not a bad dye, just super disappointed its not near the color expected.

    • Jackie from GDY

      Hi There,

      I’m sorry you didn’t love our pink! For Ex-Girl to show best it should be applied to level 10 (platinum blonde) hair. Thanks for your review.

      XX Jackie from GDY

  18. Jade (verified owner)

    I love this color so much. I bleached my hair to yellow blonde and it showed up so well. I left it in for two hours and in the shower, the water ran clear super quickly. The second time I washed my hair, almost no color came off and it still looks super fresh. It does lean more purple than a red kinda pink but it’s still a cool product for someone wanting to go pink for the first time like me.

    • Jackie from GDY

      Hi Jade!

      Thanks for your review. I am so happy to hear you loved the pink color! Welcome to the first time pink hair club, I personally joined a few months ago myself. 🙂 Glad you are enjoying it!

      XX Jackie From GDY

  19. Rebecca Zabell (verified owner)

    After bleaching my hair this color stuck so well! I didn’t get my hair to platinum blonde beforehand (I’m a natural dark brunette so it got to a yellow-blonde instead) but I just doubled the time it said to leave the color on the bottle and it worked perfectly! I finally feel like myself with this color and am so happy with how it turned out!

    • Jackie from GDY

      Hi Rebecca,

      Thanks for your review! I am so glad Ex-Girl was able to get you back to feeling like yourself! Rock that pink hair!

      XX Jackie from GDY

  20. goblinking

    As someone who has been dyeing my hair for about a decade, I have a good idea what i’m doing. I went out and had my hair lightened to blonde and left my roots a light blue, then i used four bottles of exgirl on my hair. Very quickly after application the blue already started to peak through the color already despite me leaving the dye on for six hours and only washing my hair once every week and a half with cold water. Waste of money unless you want color for a short amount of time.

    • Becca from GDY (verified owner)

      Hi there,

      Thank you for your review and we are sorry you didn’t love your experience using GDY. For best results, our semi-permanent dyes should be applied to level 10 blonde hair. Blue pigment is stronger and darker than pink pigment, therefore the pink may not completely cover your blue roots. Feel free to send us some photos to [email protected] so we can better assist you!
      xx Becca from GDY

  21. kaela pendrak (verified owner)

    Absolutely love this product! I wanted something bright pink for a short time and other brands I have used didn’t get the vibrancy I wanted. This was so easy to apply and worked really well! Would definitely try other colors or buy ex-girl again!

    • Jackie from GDY

      Hi There!

      This is what we love to hear! So glad you were able to find a great vibrant pink. We pride ourselves on having vibrant colors so absolutely check out some of our others.

      XX Jackie from GDY

  22. kylie (verified owner)

    I CAN’T GET OVER THIS FORMULA. It’s the absolute best hair color I have ever used. I’ve been coloring my hair my entire life (the first time I had pink hair, I was 3 yo) so I mean it when I say I have tried EVERYTHING on the market. This formula helps heal my bleach damaged hair! It really does act like a nourishing deep conditioner. I color my hair in the morning, and leave it on all day long with a cap to keep it in moisture. After I’ve rinsed it out, my hair is completely transformed! It feels silky soft and is so shiny and tangle free. This is also the brightest pink I’ve ever used! I like to dilute it to get a really bright bubble gum pink, or mix it with Rock Lobster to get a neon pink undertone red!

    • Jackie from GDY

      Hi There!

      Wow you are a real at home color expert, we love it! So glad you are loving our conditioning formula and bright color. Thanks for the review.

      XX Jackie from GDY

  23. Monica (verified owner)

    I haven’t used this color since 2016 when I dyed my entire head and now I remember why I use the GDY brand! How could I forget how VIBRANT and AMAZING this color is! I only did the tips of my hair this time and I absolutely love the vibrancy of this hot pink! The formula is the best, doesn’t damage or dry out my hair at all. Will always use and recommend GDY forever!

    • Jackie from GDY

      Hi Monica,

      So glad you came back to us! We are still as vibrant as ever!! Im glad you enjoyed Ex-Girl. Thanks for the review.

      XX Jackie from GDY

  24. Fiona Coffey (verified owner)

    I LOOOVE this color! This is my first time dying my hair pink and I’ve been wanting to for so long. I have naturally dark brown hair so I used the lightening kit first and then the pink color. I used just a tiny bit of fader as well, and it made my hair a beautiful hot pink cotton candy color! I’m so obsessesd. I can tell it’s going to be really pretty when it fades, too. Thanks, GoodDyeYoung!!

    • Jackie from GDY

      Hi There!

      So glad to hear you could get your cotton candy pink hair you wanted! Thanks for your review.

      XX Jackie from GDY

  25. Lillian Fite (verified owner)

    I don’t bleach my hair so I was expecting it to not be crazy visible, but it still shows up fairly well & my hair looks vaguely magenta in the sun now which is great. I’ve tried this before with Rock Lobster & tbh that went way better (gives darker hair a really nice cherry coke color) but either way I’m pumped that there’s a semi permanent hair dye out there that doesn’t also dye my skin

    • Jackie from GDY

      Hi there!

      Glad to hear you had success even without pre-lighting. Our colors will show truest on pre-lightened hair. Happy to hear you enjoy our brand.

      XX Jackie from GDY

  26. itsizzyv (verified owner)

    Love this color! First time using pink and VERY happy!
    Vivid, took to the hair very well and doesn’t bleed or stain.

    • Jackie from GDY

      Hi There!

      Thank you for your review! So glad you have vivid pink hair, we love to hear that!

      XX Jackie from GDY

  27. mvigo916 (verified owner)

    I don’t even know where to start. I’ve tried a couple pinks in my hair from various lines, and professionally done, and GDY’s Ex-Girl is by far my favorite. I did cut it with some Fader, but the color is super vibrant and very beautiful. I agree that it doesn’t show up on darker hair (expected) but is INCREDIBLE on pre-lightened hair. I’ve gotten so many compliments on it – including glowing reviews from my very picky 2nd grade students! I am not a hairstylist, but GDY is very easy to use. I think that has a lot to do with the quality of the product. It’s super gentle on hair and leaves your hair feeling very smooth and shiny. I just ordered some of the LIGHTER DAZE colors because I loved my experience with Ex-Girl so much.

    • Jackie from GDY

      Hi There!

      Wow! Thank you for such a lovely review! I am so glad you are loving your pink locks and that your students think its great as well! I cannot wait to see what they think of Lighter Daze!

      XX Jackie from GDY

  28. Allison Wolf (verified owner)

    Love love love this color! I have a blonde balayage and my natural hair color is very dark brown. The color didn’t deposit onto the dark (which was expected) but was so vibrant and beautiful on the blonde! Super happy with my purchase and can’t wait to try another color soon!

    • Jackie from GDY

      Hi Allison,

      Ah yay! I am so glad you loved Ex-Girl. It is so pretty on balayage! Thanks for your review.

      XX Jackie from GDY

  29. gwenmurray10

    I ordered ex-girl about a week ago and I am sooo happy with it. It shipped quickly despite the fact we’re in a global pandemic. I applied it to some highlights I had gotten done at a salon a few months ago and it looks amazing. The color looks exactly like the color I would get in the salon and it made my hair really soft. Not to mention it smells amazing. I’m never going back to the salon again and will definitely be using this dye whenever I need to dye my hair!

    • Jackie from GDY

      Hi There!

      I am so glad to hear you are loving Ex-Girl!! Im sure it looks great in your highlights.

      XX Jackie from GDY

  30. Molly Bradley

    I bought this color after reading the reviews saying it doesnt stick because I was hopeful. I shouldve listened to everyone else. I mixed this shade with Peach Puff and loved the result color. But by the first wash, it was mostly gone, and by the second wash, it was completely gone. Would definitely buy again if its reformulated, but for now, please trust that it doesnt stick well!

    • Jackie from GDY

      Hi There!

      Im sorry you didn’t love your experience. Various factors can determine how long the color “sticks.” We suggest leaving it on during the dying process for at least 30 mins, washing in only cold water, do not wash it everyday, and to use a color safe shampoo. Lighter colors are prone to wash out faster. I hope you try it again regardless, because Im sure it looked awesome!

      XX Jackie from GDY

  31. hershbergerm4

    Will you be restocking this color soon? I would like to order a bottle as soon as possible! Also, when this shade is mixed with Narwhal, what color would you say it makes/do you have images? Thanks 🙂

    • Jackie from GDY

      Hi there!

      We are so glad you are excited for a re-stock of Ex-Girl. We expect it to be back sometime in April. Please keep an eye on our socials and subscribe to our email list so you can be alerted first. You may also check our retailers Sally’s and Sephora as some stores have it in stock. I will have our hair expert reach out to you regarding the mix and pictures.

      XX Jackie from GDY

  32. psommerville614

    The pink didnt stick to my hair at all, and same for my friends. It isn’t the bright pink that they claim it to be, and i left it on for an hour while dying and it still came out dull and very very faded.

    • Jackie from GDY

      Hello!

      Thank you for your review on Ex-Girl. I’m sorry you are not satisfied with your experience. We are always looking for way to improve our product. Pigment does vary based on how light the base of the hair is. If you have any other questions, or feedback feel free to email our expert [email protected]

      xx Jackie from GDY

  33. shainamasuch

    I bought this not even two weeks ago,hoping that it was better than the Rock Lobster one I bought for my daughter. I coated my hair evenly,I even made sure to wash any remaining oils/conditioners/and leave in products before I applied it. The first rinse was fine, color was bright and I thought the product was going to last. The next time I washed my hair, using color safe salon shampoo and ice cold water, my color was already practically light pink and dark pink at my roots. I wanted to like this brand so much but I’ve tried several products and I’m just super disappointed. I’ve tried the bleach, on never dyed hair and it didn’t lift, not even one level. Which is super upsetting and upset me because I had to go back and buy a better bleach before applying any color. Secondly and lastly,I’ve used two separate colors from this brand and both have faded to the extreme in one wash.

    • Becca from GDY

      Thank you for your review on Ex-Girl. We’re so sorry you had a poor experience using GDY. Feel free to reach out to us at [email protected] so we can further discuss your experience!
      xx Becca from GDY

  34. Susannah

    Last year, I tried this product and was pretty disappointed with the formula, but I know None More Black has changed its formula between the few different times I’ve used it, so much like an actual Ex-Girl, I gave her another chance. Sadly, the formula is the same as I remember, and the best I can say is that it’s a really nice, expensive conditioner with a slight pink tint. I’m a dedicated GDY customer, I have used every color except for Blue Ruin over the past year and a half. I’m normally extremely impressed by the pigmentation, and most colors are extremely long lasting with a slightly dry, almost gritty formula. Ex-Girl is more like the consistency of pudding. The good news is, it won’t stain your skin or shower. Unfortunately, it won’t stick to your hair either. Last year, I tried it on top of platinum hair and it had mostly faded after one wash. This year, I’m using it to tone some green out of my hair and it barely did anything at all. I hope y’all change the formula to be more like your other colors, because those are really good. But if I want pink, I’m sadly going to find a different brand.

    • Jackie from GDY

      Hey there! Thank you for your review on Ex-Girl. We are so sorry you didn’t love your experience. Please reach out to us at [email protected] so we can further discuss your experience.
      xx
      Jackie from Good Dye Young

  35. avabutera2000

    I really really really wanted to like Good Dye Young – I have been wanting to try to product forever! I was super disappointed with Ex Girl, as the color completed faded after one wash (and with color saving shampoo and cold water too). My hair actually looks super orange – which it didn’t appear as before (my hair was initially dyed with Pulp Riot, but I wanted to try this brand for a touch up). This was the most expensive dye at the beauty supply store, but I should have stuck with Manic Panic. I only give it two stars because the color my hair was before I washed it was super purply-pink and very pretty. Nontheless I’m super let down by this product, won’t be buying again. 🙁

    • Becca from GDY

      Hey there! Thank you for your review on Ex-Girl. We are so sorry you didn’t love your experience. Please reach out to us at [email protected] so we can further discuss your experience.
      xx
      Becca from Good Dye Young

  36. dexterjudepalacpac (verified owner)

    BEST SHADE OF PINK FOR ME. Been dyeing my hair for years, tried almost all colors and most of the well-known hair dye brands. I can definitely say that this is the best shade of pink for me. Tho the red tone of EX GIRL washes out easily (mine after 4 days), it’ll leave your hair with a bubble gum pastel pink vibe. I DYED happy! Thanks GDY!

    • Hallie

      Hello!

      Thank you so much for using and supporting GDY! If you have any further questions or concerns about GDY, please feel free to email us at [email protected]!

      xx Hallie from GDY

  37. Barbora Brchelová (verified owner)

    Absolutely in love. I had my hair bleached professionally but it still got pretty damaged, but after using this dye ONCE the hair is better than ever. I wanted to make it pastel pink so i mixed it with some cheap conditioner and it worked just fine, I also needed my hair to be back to white after about 3 weeks so I washed it every day with a shampoo and warm water and it washed out perfectly, after that when I really tried to keep the color and followed the instructions it stayed almost untouched for a very long time, so that is awesome. Definitely buying other colors and going to mix them. Love GDY very much, thank you.

    • Hallie

      Hello!

      We are so happy you were able to find a dye you love and get the color you wanted! Thank you so much for supporting GDY!

      If there’s anything we can help you with, please let me know!

      xx Hallie from GDY

  38. clairehuns

    i recently bleached and dyed my hair for the first time. i did pink with another brand, but figured i’d try out another one to see what i like most. my sister has used steal my sunshine, said it NEVER faded, made her hair feel great, etc. i then chose to buy ex girl. i use color safe shampoo, wash hair in cold water, and even left the dye on for longer than the recommended time. the dye smelled amazing, made my hair feel soft, looked great. now, six days after using the dye, the color is around 96% gone. i’ve heard only good things about this brand and the dye, but i’m extremely disappointed.

    • Becca Sievers

      Hey Claire! Thank you for your review on Ex-Girl. We are so sorry you didn’t get the results you wanted using GDY. Each color pigment is different and certain pigments tend to wash out faster than others. The red pigments in Ex-Girl are some of the quickest to wash out as compared to the yellow ones in Steal My Sunshine. I’d love to talk more about your experience if you can send me an email at [email protected]!
      xx Becca from Good Dye Young

  39. Thatonechick_ya

    This color is freaking amazing!!! I tested its quality before tweaking my hair with another color addition and omg it sticks!! It barely bleeds and is just soooo freaking bright!!! I wish I had this all along!!! I’m definitely sold on this color and as soon as I can get rid of the other in my hair I’m going to replace it with more pink!!!

  40. Adriannaroberts29

    I used this color without bleaching first ( I have dirty blonde hair) and I’m actually impressed. It gave it more of a red-purple toned look but it’s so pretty:)

    • Hallie from GDY

      Hello!

      We love seeing our colors on hair that hasn’t been bleached first! Depending on the shade of hair, everyone gets a different result. If you have any questions feel free to reach out to us at [email protected]!

      xx Hallie from GDY

  41. meowalina

    i love love love GDY and this color is amazing. i’ve been dying my hair at home for about 10 years, and lately i’ve been more into pastel colors but i still like to play around with bright colors at times, and so far my favorite color my hair has ever been is when i split my hair into 3 sections & dyed it exgirl, ppl eater, and blue ruin. the colors look so lovely together and lasted very long (about 3 weeks) before they started fading. keep in mind i was washing my hair once or twice a week with a color safe shampoo &conditioner (loreal if you’re curious), and they all faded into magical pastel shades. i wish i could submit a photo with this review. thank you hayley & brian & the rest of GDY. i just wish i could buy these in stores already (so i wouldn’t have to pay shipping hahaha)

  42. meowalina

    i love love love love GDY and this color is amazing. i’ve been dying my hair at home for about 10 years, and lately i’ve been more into pastel colors but i still like to play around with bright colors at times, and so far my favorite color my hair has ever been is when i split my hair into 3 sections & dyed it exgirl, ppl eater, and blue ruin. the colors look so lovely together and lasted very long (about 3 weeks) before they started fading. keep in mind i was washing my hair once or twice a week with a color safe shampoo &conditioner (loreal if you’re curious), and they all faded into magical pastel shades. i wish i could submit a photo with this review. thank you hayley & brian & the rest of GDY. i just wish i could buy these in stores already (so i wouldn’t have to pay shipping hahaha)

  43. Ryan

    I love this color paired with narwhal. I recently dyed my hair twotone and you can’t go wrong with exgirl and narwhal. Right? Love the products! Love the smell!
    A little side story as to why I love this company and their products. This is a thank you to gooddyeyoung A company that I stands for and with those of us who are a bit odd. For those who see the world a little more colorful. Today was a tough day for me. I tried to make a point to smile. And This was all I could conger. I had to Burying a person I barely know. Find the courage and honor in me to honor this person who had little respect for me and my individuality. Was not a supporter of my beliefs. But was family. That was not easy. It will not be the last time I have a tough day. But what has brought me joy was being able to walk around a cotton candy cloud on my head. Reminding me that there is still happiness in me or on me. I dye my hair to have fun. I dye my hair when I get depressed, when I don’t know what I’m going to do. Dying my hair is my happy place. So thank you gooddyeyoung for making a product that makes me smile. That allows me to find joy in my day that was pretty joyless. Hayley and Brian thank you

    • Hallie from GDY

      Hi Ryan!

      Thank you so much for your kind words and for supporting GDY. We are so sorry for your troubles but we’re glad you were able to use GDY to lift your spirits a bit! If there’s anything else we can do for you, please let us know!

      xx Hallie from GDY

  44. hannahmakale (verified owner)

    I freaking love this color on me. I used to have a job that didn’t allow colorful hair. But then I got a WAY better job & now I can rock the colors I want again. I’ve missed dying my hair so much. I checked the tracking almost every hour I was literally itching to get the dye in m hands lol.

    I finally got the dye & I immediately went upstairs to color my hair. I didn’t use fader (although I def wanna try it) but the pigmentation is UNBELIEVABLE. It’s literally looks the same on the box, in the tube, AND on my hair. Like I’m so used to being told, “always be prepared for t to not turn out the correct color” but this seriously turned out the exact way I thought it would. I absolutely love it! Btw Hi Hayley ur awesome

  45. zipzoop (verified owner)

    For reference I am Chinese with the blackest of black, thick, coarse hair and was only adventurous enough to bleach my hair to a golden blonde. After bleaching (twice) my hair was dry and definitely felt a little stressed, but after applying ex-girl my hair is incredibly soft and shiny and a beautiful coral pink (from my gold blonde undertones).

    The dye did NOT bleed at all, and I wash and condition quite frequently (3-4/week) due to having oily hair, yet the color has barely faded (I use the wash and rinse color care also by GDY!) If you want a coral pink, bleaching to a gold blonde itself is amazing, and the dye is an amazing hair mask!!

    • Hallie from GDY

      Hi!

      We’re SO happy Ex-Girl was able to act as a hair dye and a hair mask! GDY has chosen to formulate our dyes with conditioning properties which help to replenish the health of your hair after the taxing dye process. We love your tip on how to get a great coral pink! Thank you for supporting GDY!

      xx dye happy,
      Hallie from GDY

  46. Nicole Cast

    This is defiantly my favorite brand of pink dye I’ve ever used. AMAZING COLOR. This product smells great, holds its color, and even fades nicely! Plus any dye I’ve gotten on my skin didn’t even stain!

    • Hallie from GDY

      Hi!

      We are so happy GDY’s Ex-Girl is your favorite pink dye! Thank you so much for leaving some love for Ex-Girl!

      xx dye happy,
      Hallie from GDY

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