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GDY Ex-Girl

(39 customer reviews)


A high-kickin’ hot-pink that’ll make all your exes wonder what they’re missing.
TIP: Stop taking their calls.

Pink hair dye chemical free

  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

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In stock

If you purchase this product you will earn 18 DYEmonds worth $1.80!
SKU: 858351006543 Categories: , , Tag:
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.


  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information
  • The pigments in pink hair dye are known to be one of the fastest fading colors. Reduce your wash days and add a bit of Ex-Girl to your conditioner to keep your color fresh!
  • Ex-Girl is most vivid on level 10 hair, but will show up on level 7+ hair.
  • Add a few drops of None More Black to create a magenta!

Want more tips? Email [email protected] to ask our expert!

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

39 reviews for GDY Ex-Girl

  1. mvigo916 (verified owner)

    I don’t even know where to start. I’ve tried a couple pinks in my hair from various lines, and professionally done, and GDY’s Ex-Girl is by far my favorite. I did cut it with some Fader, but the color is super vibrant and very beautiful. I agree that it doesn’t show up on darker hair (expected) but is INCREDIBLE on pre-lightened hair. I’ve gotten so many compliments on it – including glowing reviews from my very picky 2nd grade students! I am not a hairstylist, but GDY is very easy to use. I think that has a lot to do with the quality of the product. It’s super gentle on hair and leaves your hair feeling very smooth and shiny. I just ordered some of the LIGHTER DAZE colors because I loved my experience with Ex-Girl so much.

    • Jackie from GDY

      Hi There!

      Wow! Thank you for such a lovely review! I am so glad you are loving your pink locks and that your students think its great as well! I cannot wait to see what they think of Lighter Daze!

      XX Jackie from GDY

  2. Allison Wolf (verified owner)

    Love love love this color! I have a blonde balayage and my natural hair color is very dark brown. The color didn’t deposit onto the dark (which was expected) but was so vibrant and beautiful on the blonde! Super happy with my purchase and can’t wait to try another color soon!

    • Jackie from GDY

      Hi Allison,

      Ah yay! I am so glad you loved Ex-Girl. It is so pretty on balayage! Thanks for your review.

      XX Jackie from GDY

  3. gwenmurray10

    I ordered ex-girl about a week ago and I am sooo happy with it. It shipped quickly despite the fact we’re in a global pandemic. I applied it to some highlights I had gotten done at a salon a few months ago and it looks amazing. The color looks exactly like the color I would get in the salon and it made my hair really soft. Not to mention it smells amazing. I’m never going back to the salon again and will definitely be using this dye whenever I need to dye my hair!

    • Jackie from GDY

      Hi There!

      I am so glad to hear you are loving Ex-Girl!! Im sure it looks great in your highlights.

      XX Jackie from GDY

  4. Molly Bradley

    I bought this color after reading the reviews saying it doesnt stick because I was hopeful. I shouldve listened to everyone else. I mixed this shade with Peach Puff and loved the result color. But by the first wash, it was mostly gone, and by the second wash, it was completely gone. Would definitely buy again if its reformulated, but for now, please trust that it doesnt stick well!

    • Jackie from GDY

      Hi There!

      Im sorry you didn’t love your experience. Various factors can determine how long the color “sticks.” We suggest leaving it on during the dying process for at least 30 mins, washing in only cold water, do not wash it everyday, and to use a color safe shampoo. Lighter colors are prone to wash out faster. I hope you try it again regardless, because Im sure it looked awesome!

      XX Jackie from GDY

  5. hershbergerm4

    Will you be restocking this color soon? I would like to order a bottle as soon as possible! Also, when this shade is mixed with Narwhal, what color would you say it makes/do you have images? Thanks 🙂

    • Jackie from GDY

      Hi there!

      We are so glad you are excited for a re-stock of Ex-Girl. We expect it to be back sometime in April. Please keep an eye on our socials and subscribe to our email list so you can be alerted first. You may also check our retailers Sally’s and Sephora as some stores have it in stock. I will have our hair expert reach out to you regarding the mix and pictures.

      XX Jackie from GDY

  6. psommerville614

    The pink didnt stick to my hair at all, and same for my friends. It isn’t the bright pink that they claim it to be, and i left it on for an hour while dying and it still came out dull and very very faded.

    • Jackie from GDY


      Thank you for your review on Ex-Girl. I’m sorry you are not satisfied with your experience. We are always looking for way to improve our product. Pigment does vary based on how light the base of the hair is. If you have any other questions, or feedback feel free to email our expert [email protected]

      xx Jackie from GDY

  7. shainamasuch

    I bought this not even two weeks ago,hoping that it was better than the Rock Lobster one I bought for my daughter. I coated my hair evenly,I even made sure to wash any remaining oils/conditioners/and leave in products before I applied it. The first rinse was fine, color was bright and I thought the product was going to last. The next time I washed my hair, using color safe salon shampoo and ice cold water, my color was already practically light pink and dark pink at my roots. I wanted to like this brand so much but I’ve tried several products and I’m just super disappointed. I’ve tried the bleach, on never dyed hair and it didn’t lift, not even one level. Which is super upsetting and upset me because I had to go back and buy a better bleach before applying any color. Secondly and lastly,I’ve used two separate colors from this brand and both have faded to the extreme in one wash.

    • Becca from GDY

      Thank you for your review on Ex-Girl. We’re so sorry you had a poor experience using GDY. Feel free to reach out to us at [email protected] so we can further discuss your experience!
      xx Becca from GDY

  8. Susannah

    Last year, I tried this product and was pretty disappointed with the formula, but I know None More Black has changed its formula between the few different times I’ve used it, so much like an actual Ex-Girl, I gave her another chance. Sadly, the formula is the same as I remember, and the best I can say is that it’s a really nice, expensive conditioner with a slight pink tint. I’m a dedicated GDY customer, I have used every color except for Blue Ruin over the past year and a half. I’m normally extremely impressed by the pigmentation, and most colors are extremely long lasting with a slightly dry, almost gritty formula. Ex-Girl is more like the consistency of pudding. The good news is, it won’t stain your skin or shower. Unfortunately, it won’t stick to your hair either. Last year, I tried it on top of platinum hair and it had mostly faded after one wash. This year, I’m using it to tone some green out of my hair and it barely did anything at all. I hope y’all change the formula to be more like your other colors, because those are really good. But if I want pink, I’m sadly going to find a different brand.

    • Jackie from GDY

      Hey there! Thank you for your review on Ex-Girl. We are so sorry you didn’t love your experience. Please reach out to us at [email protected] so we can further discuss your experience.
      Jackie from Good Dye Young

  9. avabutera2000

    I really really really wanted to like Good Dye Young – I have been wanting to try to product forever! I was super disappointed with Ex Girl, as the color completed faded after one wash (and with color saving shampoo and cold water too). My hair actually looks super orange – which it didn’t appear as before (my hair was initially dyed with Pulp Riot, but I wanted to try this brand for a touch up). This was the most expensive dye at the beauty supply store, but I should have stuck with Manic Panic. I only give it two stars because the color my hair was before I washed it was super purply-pink and very pretty. Nontheless I’m super let down by this product, won’t be buying again. 🙁

    • Becca from GDY

      Hey there! Thank you for your review on Ex-Girl. We are so sorry you didn’t love your experience. Please reach out to us at [email protected] so we can further discuss your experience.
      Becca from Good Dye Young

  10. dexterjudepalacpac (verified owner)

    BEST SHADE OF PINK FOR ME. Been dyeing my hair for years, tried almost all colors and most of the well-known hair dye brands. I can definitely say that this is the best shade of pink for me. Tho the red tone of EX GIRL washes out easily (mine after 4 days), it’ll leave your hair with a bubble gum pastel pink vibe. I DYED happy! Thanks GDY!

    • Hallie


      Thank you so much for using and supporting GDY! If you have any further questions or concerns about GDY, please feel free to email us at [email protected]!

      xx Hallie from GDY

  11. Barbora Brchelová (verified owner)

    Absolutely in love. I had my hair bleached professionally but it still got pretty damaged, but after using this dye ONCE the hair is better than ever. I wanted to make it pastel pink so i mixed it with some cheap conditioner and it worked just fine, I also needed my hair to be back to white after about 3 weeks so I washed it every day with a shampoo and warm water and it washed out perfectly, after that when I really tried to keep the color and followed the instructions it stayed almost untouched for a very long time, so that is awesome. Definitely buying other colors and going to mix them. Love GDY very much, thank you.

    • Hallie


      We are so happy you were able to find a dye you love and get the color you wanted! Thank you so much for supporting GDY!

      If there’s anything we can help you with, please let me know!

      xx Hallie from GDY

  12. clairehuns

    i recently bleached and dyed my hair for the first time. i did pink with another brand, but figured i’d try out another one to see what i like most. my sister has used steal my sunshine, said it NEVER faded, made her hair feel great, etc. i then chose to buy ex girl. i use color safe shampoo, wash hair in cold water, and even left the dye on for longer than the recommended time. the dye smelled amazing, made my hair feel soft, looked great. now, six days after using the dye, the color is around 96% gone. i’ve heard only good things about this brand and the dye, but i’m extremely disappointed.

    • Becca Sievers

      Hey Claire! Thank you for your review on Ex-Girl. We are so sorry you didn’t get the results you wanted using GDY. Each color pigment is different and certain pigments tend to wash out faster than others. The red pigments in Ex-Girl are some of the quickest to wash out as compared to the yellow ones in Steal My Sunshine. I’d love to talk more about your experience if you can send me an email at [email protected]!
      xx Becca from Good Dye Young

  13. Thatonechick_ya

    This color is freaking amazing!!! I tested its quality before tweaking my hair with another color addition and omg it sticks!! It barely bleeds and is just soooo freaking bright!!! I wish I had this all along!!! I’m definitely sold on this color and as soon as I can get rid of the other in my hair I’m going to replace it with more pink!!!

  14. Adriannaroberts29

    I used this color without bleaching first ( I have dirty blonde hair) and I’m actually impressed. It gave it more of a red-purple toned look but it’s so pretty:)

    • Hallie from GDY


      We love seeing our colors on hair that hasn’t been bleached first! Depending on the shade of hair, everyone gets a different result. If you have any questions feel free to reach out to us at [email protected]!

      xx Hallie from GDY

  15. meowalina

    i love love love GDY and this color is amazing. i’ve been dying my hair at home for about 10 years, and lately i’ve been more into pastel colors but i still like to play around with bright colors at times, and so far my favorite color my hair has ever been is when i split my hair into 3 sections & dyed it exgirl, ppl eater, and blue ruin. the colors look so lovely together and lasted very long (about 3 weeks) before they started fading. keep in mind i was washing my hair once or twice a week with a color safe shampoo &conditioner (loreal if you’re curious), and they all faded into magical pastel shades. i wish i could submit a photo with this review. thank you hayley & brian & the rest of GDY. i just wish i could buy these in stores already (so i wouldn’t have to pay shipping hahaha)

  16. meowalina

    i love love love love GDY and this color is amazing. i’ve been dying my hair at home for about 10 years, and lately i’ve been more into pastel colors but i still like to play around with bright colors at times, and so far my favorite color my hair has ever been is when i split my hair into 3 sections & dyed it exgirl, ppl eater, and blue ruin. the colors look so lovely together and lasted very long (about 3 weeks) before they started fading. keep in mind i was washing my hair once or twice a week with a color safe shampoo &conditioner (loreal if you’re curious), and they all faded into magical pastel shades. i wish i could submit a photo with this review. thank you hayley & brian & the rest of GDY. i just wish i could buy these in stores already (so i wouldn’t have to pay shipping hahaha)

  17. Ryan

    I love this color paired with narwhal. I recently dyed my hair twotone and you can’t go wrong with exgirl and narwhal. Right? Love the products! Love the smell!
    A little side story as to why I love this company and their products. This is a thank you to gooddyeyoung A company that I stands for and with those of us who are a bit odd. For those who see the world a little more colorful. Today was a tough day for me. I tried to make a point to smile. And This was all I could conger. I had to Burying a person I barely know. Find the courage and honor in me to honor this person who had little respect for me and my individuality. Was not a supporter of my beliefs. But was family. That was not easy. It will not be the last time I have a tough day. But what has brought me joy was being able to walk around a cotton candy cloud on my head. Reminding me that there is still happiness in me or on me. I dye my hair to have fun. I dye my hair when I get depressed, when I don’t know what I’m going to do. Dying my hair is my happy place. So thank you gooddyeyoung for making a product that makes me smile. That allows me to find joy in my day that was pretty joyless. Hayley and Brian thank you

    • Hallie from GDY

      Hi Ryan!

      Thank you so much for your kind words and for supporting GDY. We are so sorry for your troubles but we’re glad you were able to use GDY to lift your spirits a bit! If there’s anything else we can do for you, please let us know!

      xx Hallie from GDY

  18. hannahmakale (verified owner)

    I freaking love this color on me. I used to have a job that didn’t allow colorful hair. But then I got a WAY better job & now I can rock the colors I want again. I’ve missed dying my hair so much. I checked the tracking almost every hour I was literally itching to get the dye in m hands lol.

    I finally got the dye & I immediately went upstairs to color my hair. I didn’t use fader (although I def wanna try it) but the pigmentation is UNBELIEVABLE. It’s literally looks the same on the box, in the tube, AND on my hair. Like I’m so used to being told, “always be prepared for t to not turn out the correct color” but this seriously turned out the exact way I thought it would. I absolutely love it! Btw Hi Hayley ur awesome

  19. zipzoop (verified owner)

    For reference I am Chinese with the blackest of black, thick, coarse hair and was only adventurous enough to bleach my hair to a golden blonde. After bleaching (twice) my hair was dry and definitely felt a little stressed, but after applying ex-girl my hair is incredibly soft and shiny and a beautiful coral pink (from my gold blonde undertones).

    The dye did NOT bleed at all, and I wash and condition quite frequently (3-4/week) due to having oily hair, yet the color has barely faded (I use the wash and rinse color care also by GDY!) If you want a coral pink, bleaching to a gold blonde itself is amazing, and the dye is an amazing hair mask!!

    • Hallie from GDY


      We’re SO happy Ex-Girl was able to act as a hair dye and a hair mask! GDY has chosen to formulate our dyes with conditioning properties which help to replenish the health of your hair after the taxing dye process. We love your tip on how to get a great coral pink! Thank you for supporting GDY!

      xx dye happy,
      Hallie from GDY

  20. Nicole Cast

    This is defiantly my favorite brand of pink dye I’ve ever used. AMAZING COLOR. This product smells great, holds its color, and even fades nicely! Plus any dye I’ve gotten on my skin didn’t even stain!

    • Hallie from GDY


      We are so happy GDY’s Ex-Girl is your favorite pink dye! Thank you so much for leaving some love for Ex-Girl!

      xx dye happy,
      Hallie from GDY

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