Name: Ex-Girl
Brand: Good Dye Young Inc
SKU: 91006
Price: 19.0 USD
Availability: InStock

$19.00

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Complete Your Routine

The Facts

True, hot-pink
Semi-Perm
16-24 washes
Most vivid on level 10 hair
This shade glows! It is UV-reactive.

Our clean & vegan semi-permanent hair dye combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning with a high-quality cream base that acts like a hydrating hair mask. And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.

Hydrolyzed Rice Protein enhances strength & volume
Sunflower Seed Oil fights fading from UV & heat
Glycerin conditions & enhances shine

Our semi-permanent hair dye contains naturally derived essential oils to gently fragrance the formula while strengthening and adding moisture and shine to hair.

BEFORE & AFTERS

Level 10

The perfect base for the most vibrant and long-lasting results!

Level 9

Ex-Girl will still be a vibrant pink over light yellow tones.

Level 8

Expect a gorgeous dusty pink when applied to level 8 hair.

Level 7

Ex-Girl may add a slight pink tint to dark hair, and will wash out faster.

How To Use Pro Tips Ingredients

To create the best blank canvas for your color, we recommend that you first lighten your hair with our easy-to-use GDY Lightening Kit. Our semi-perms work best over pre-lightened hair, levels 7-10. Please refer to individual colors for the best starting level.
Squeeze your color into a plastic bowl. Remember: wear gloves to prevent staining on your hands.
Do a strand test before applying the color all over your hair to ensure you love the look.
Divide your hair into 4 equal sections and apply dye directly onto dry hair with a color brush or your fingers. Make sure the color is fully saturated throughout each section by applying a dollop of color for every two inch portion of your hair. Gently emulsify/massage into the hair to ensure coverage.
Let the color sit on your hair for at least 30 minutes.
Rinse with cool water.

To maximize the vibrancy of your newly semi-permanent dyed hair, we recommend waiting at least 24 hours before your first shampoo. To minimize fading over time, rinse your hair with cool water each time you wash. Also, try reducing your hair washing days to extend the color even further.
The pigments in pink hair dye are known to be one of the fastest-fading colors. Eventually, this dye will fade to a beautiful pastel pink.
Ex-Girl is most vivid on level 10 hair, but will show up on level 7+ hair.

Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Propanediol, Stearalkonium Chloride, Glyceryl Stearate, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum), Peg-100 Stearate, Stearyl Alcohol, Hydroxypropylgluconamide, Ceteareth-20, Methylpropanediol, Hydroxypropylammonium Gluconate, Caprylyl Glycol, Quaternium-75, Citric Acid, Helianthus Annuus (Sunflower) Seed Oil, Tetrasodium Glutamate Diacetate, Hydrolyzed Rice Protein, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Dextrose, Didecyldimonium Chloride, Polyquaternium-80, Limonene, Linalool, Basic Red 14, Basic Violet 11:1

VIBRANT COLOR FOR ALL

At Good Dye Young, we formulate rockstar-grade, hair-healthy products so that you can live vibrantly, experiment safely, and express yourself confidently.

Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor.

The two became best friends through years of creative collaboration and developed GDY as a good-for-you hair color brand that breaks down the walls of being a company in order to build a community centered around color, connection, and creativity.

Overall rating: 4.6520147 / 5 from 273 reviews.

AI Generated Review Summary

Ex-Girl hair dye is celebrated for its vibrant, long-lasting color, perfect pink shade, and fantastic formula. Customers love the smell, feel, and look of their hair after use. The brand is praised for its quality, cruelty-free ingredients, and positive impact on self-esteem.

Summary topics

Color Vibrancy (45%): Many customers loved the color, describing it as beautiful, amazing, vibrant, and long-lasting.
Pink Shade (6%): Customers raved about the perfect vibrant pink shade, which stays for a long time if you maintain it properly.
Brand Reputation (6%): Customers expressed satisfaction with GDY as the best brand, praising its quality, colors, and ingredients.
Product Scent (12%): Customers keep praising the smell of the dye, with many describing it as amazing and heavenly.

Review topics: ["color","feeling","hair","issues","looks","shade","formula","smells","results","texture","compliments","pink","amount","coverage","skin","dye","brand","ex-girl","vibrancy","kit","fade","pigment","girl","tone","gdy","kowabunga","water","blonde","tube","stylist"].

Review highlights

"the color is amazing and my hair feels insanely soft and doesn't tangle like it did before dyeing my hair." — Camryn
"Smells incredible, healthy to hair, and an awesome long lasting colour (that also fades out beautifully) <3" — Ty
"The formula is fantastic and the color is amazing, I’m excited to try some of the other colors!" — Tina

Reviews

INCREDIBLE COLOR ❤️💕✨ I'm obsessed!

"INCREDIBLE COLOR ❤️💕✨ I'm obsessed! Have used other diy hair color in the past, and this is the best ever! it's gentle, smells amazing, and seems to last a while (I've had it about a month now and minimal fading with cold washing). I did a mix of rock lobster, ex girl, & duhast"

— A M. (5/5)

1 year of ex girl

"This stuff literally does not come out of my hair. i swam in the ocean for days and if i never said it you could’ve never been able to tell. and i love having pink hair so that’s a good thing. i’ve been dying my hair with ex girl for a year now and it is the only pink i will ever use!!!"

— sophie g. (5/5)

my first purchase when GDY started

"i’ve been using GDY for 10 years, since its inception. i started with ex-girl and riot. throughout the years i’ve used a ton more dye — single colours and wild combinations! this one has gotten a lot of attention — and i was just messing around with no real plan! i present to you: narwhal and ex-girl with its own bit of swirl! i love the vibrancy!"

— ashleyramone (5/5)

Ex-Girl to Blue Ruin

"I did an ombré of ex-girl to blue ruin and absolutely loved it! Ex-girl stayed vivid for a LONG time before finally fading. For reference, there’s only a month time difference between my two photos. I adored my hair being these shades and ended up recreating it a couple more times before switching to another ombré <3"

— Aria (5/5)

Barbie Girl!

"Beautiful shade! Faded wonderfully :)"

— Alexis Z. (5/5)

The absolute BEST pink hair dye. My bestie.

"I have had pink hair for 3 years, and I've been using Ex-Girl now for almost 2 years. It is by far the best, most pigmented, and longest lasting hair dye I have ever used. The shade is absolutely beautiful on it's own, but I do tend to mix it with some conditioner to lighten it. Typically I have kept a signature look with the hot pink color, but more recently I've been enjoying some slightly lighter shades. The dye smells fantastic, lasts for WEEKS without having to retouch, and fades so evenly and perfectly. My bathroom is stocked with this color constantly, and I will continue to enjoy it for years to come! It also has the bonus of being UV reactive (see in photos)!!! Love u ex girl <3 I can never have enough!"

— Maddie (5/5)

first time!

"I was super nervous about dye-ing my hair for the first time, worried about damage & all that. but honestly, GDY left my hair feeling so soft! I really should’ve gotten more of the lightening kit because my hair’s dark (didn’t get the best coverage) but even with just one kit and one Ex-Girl, I’m obsessed with how it turned out. Seriously, I love it so much! can’t wait to try more styles soon! 💗💗💗"

— Gee-Ann (5/5)

DYED MY HAIR FOR THE FIRST TIME!!!

"I had such high hopes for this dye and it delivered! It smells sooo good and the color is so perfect! I ofc used the Gdy lightning kit and everything was such smoooth sailing after that! The wash out was super clean, barely any color rinsed out and I will be using Ex-girl on my ENTIRE head. I love this pink!"

— Allyssa (5/5)

BIRTHDAY HAIR

"Let me tell you!! I have always wanted to do pink in my hair but always afraid to pull the trigger because I hadn’t found a TRUE pink that I liked. Then I found Ex-Girl. Was a little intimidated by how bright it was so I did a small color block & used Space-Out for the rest of my hair. I did it for my birthday back in April & I was OBSESSED with it. I got sooooo many compliments from people of all ages! The way Space-Out & Ex-Girl faded out together was always so pretty! Truthfully though Ex-Girl is definitely hard to get rid of & the bleach does not work sadly BUT color remover does work! I do miss the color combos but trying new colors from this brand is so exciting! Especially when you change your hair color as often as I do & color theory works so well with these colors & this brand mixes well with other colors."

— Danica (5/5)

LOVE IT

"as per usual i love you good dye young!! used two full 5oz bottles of ex-girl for my whole head and now i have some left over for my next refresh. it is the perfect hot pink and the hair color of my dreams. thank you!!"

— Mariciela B. (5/5)

Q&A

I was gifted this color but I decided I am enjoying the lighter shade of pink since my last application faded. Can this be diluted with conditioner or developer to achieve a lighter shade of pink?: We're glad to hear you're enjoying your color as it fades. To achieve this when dyeing, you can mix the color with Conditioner (GDY Rinse or otherwise). Another great tip - use Pink DYEposit as your main source of color (follow directions for use on packaging). TEAM GDY
Does ex-girl color greys well or will a lightning step still be suggested?: Some of our colors may add a tint to grey hair, but for the most part semi-permanent dye does not cover grey hair because cuticles tend to be closed. Pre-Lightening natural or virgin hair before a Good Dye Young application allows the cuticle to open so the dye molecules soak into the hair better. Semi-permanent dye molecules are larger and will sit on the outer portion of the cuticle if not pre-lightened, resulting in a less vibrant color. The farther the dye is pushed into the cuticle, the more vibrancy and longevity it will have. We understand that pre-lightening might not be your preference. If that’s the case, we recommend colors like Ex-Girl, Narwhal, Move Mountains, and All In This Together on your virgin grey hair for a less-vibrant final result. Team GDY
Does this colour show up on brown hair?: This will add a slight pink tint to brown hair.