Current Selection: Baddie
Baddie is a special-edition semi-permanent shade created in collaboration with creator and glam icon, Miranda Rae.
This shade is for anyone who’s ever wanted to dye their hair pink, felt the fear, and decided to go for it anyway
Baddie combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our clean & vegan semi-permanent hair dye acts like a hydrating hair mask full of good-for-hair ingredients.
And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.
Level 10
The perfect base for the most vibrant and long-lasting results.
Level 9
Baddie over level 9 hair will still look bright and vibrant.
Level 8
Baddie over level 8 hair will result in a dark pink, rose-gold hue.
Level 7
We do not recommend Baddie over level 7 or darker hair.
Pink has always been part of Miranda Rae’s story, from experimenting in middle school to fully owning the color that makes her feel most like herself.
Known for dramatic transformations and candid authenticity, Miranda creates content that inspires her audience to stop overthinking and start having fun. Baddie reflects that energy, always keeping things cute, bubbly, and glam.
“I didn’t always have the courage to experiment with my hair color, but seeing other people express themselves gave me the confidence to say, “Forget what everyone thinks, I’m going to do what I want to do!” I think so many people want to experiment with their hair, but are nervous like I was. I hope they can see me playing around with color and feel empowered to try something new!” — Miranda Rae
Overall rating: 3.4736843 / 5 from 38 reviews.
Baddie is a special-edition semi-permanent hair dye offering ultra-vibrant pink color with salon-grade pigments. It features a nontoxic formula enriched with beneficial ingredients like hydrolyzed rice protein, sunflower seed oil, glycerin, and orange oil. Customer feedback on the hair color varies, with some finding it lighter and others darker than expected.
Review topics: ["color","feeling","looks","smells","formula","shade","pink","blonde","dye"].
"I’m so happy I keep coming back to GDY! They’ve been here for my entire hair color journey. I just touched up my pink head (baddie/ex girl up top and all in this together on the bottom) and the colors are vibrant without having damaged my curls!"
"I've had pink hair for over three years, and I've used many different pink dyes (ex-girl being my fav). I had really high hopes for this hair dye, especially with my hair being already an incredibly washed out pink and freshly bleached roots. I was really hoping for a much brighter color. Overall, the dye came out somewhat patchy even after a professional application. The color was much duller than I thought it would be, and it washed out in a few weeks. I enjoyed trying it, but was not entirely satisfied with the color as my blonde started peeking through after just a wash or two. Guess I'm going back to Ex-Girl, but Baddie was fun to try!"
"Definitely lighter than what I thought but overall it’s a very pretty color with a good formula and great smell, not overly perfumy, I honestly thought it smelled like fruit gummies lol."
"I love that pink in the picture and my hair is nothing similar. My hair is patchy and 20 different shades of pink even though I started with a bright blonde base. The color didn’t even place in some spots."
"I've been pink over 3 years now. This color is closer to my "dream perfect" color than any other yet! Looking forward to using it for a while!"
"When this dye came out I was so excited to try it the pink in the photos were perfect and exactly wanted. I just got my hair pre lightened and had my stylist use the dye. Unfortunately it’s patchy in a few parts and not the same color as advertised online. At the price of the bottle i expect better quality and I’m extremely disappointed."
"Baddie is such a perfect shade of pink! So easy to apply and keeps my hair feeling great!"
"I just applied this to my daughter's hair and we followed the directions. We didn't lighten her hair but it is a natural blonde probably a level 8 so we were aware of what it should look like with darker hair. We only bought one bottle because there was no information on the box or even in the basic instructions about needing more than one. You have to go searching through the FAQs just to find that information! So that was already frustrating right there because the store didn't have any more in stock and we had already driven over 30 minutes just to go pick up the one bottle. I worked the dye through her hair really well and we left it on about an hour then rinsed with cool water. My daughter's excitement quickly turned to disappointment when there was almost no color on her hair. . . only a very light pink on the lightest parts of her hair!"
"I absolutely LOVE this color. Pink is my all time favorite color and Baddie is the perfect bubble gum, popstar, anime pink. Its NOT neon or super bright hot pink and I love that about it. Depening on the shades of lightest blonde is what makes this color. Your hair needs to be a pale blonde, almost platinum to get the best results. As well as letting it sit in the hair for at least sold hour or 2 in order for the color to really adhere to your hair. If you do that, your good, but anything less than pale or platinum blonde, and not letting it process for an hour or more. You will be disappointed. However am definitely not, it smells amazing too! I bought 6 boxes and are definitely buying more. I pray this color stays apart of the brand forever. 💖💖💖💖"
"this dye looked like exactly the color I wanted, but it went on so patchy. huge weather of my hair were left white blonde, and the dye almost entirely washed out after 2 washes. I was so so sad that this color didn't work out"
