It's just ok, not really true to described color.
"I've had pink hair for over three years, and I've used many different pink dyes (ex-girl being my fav). I had really high hopes for this hair dye, especially with my hair being already an incredibly washed out pink and freshly bleached roots. I was really hoping for a much brighter color. Overall, the dye came out somewhat patchy even after a professional application. The color was much duller than I thought it would be, and it washed out in a few weeks. I enjoyed trying it, but was not entirely satisfied with the color as my blonde started peeking through after just a wash or two. Guess I'm going back to Ex-Girl, but Baddie was fun to try!"