Complete Your Routine
The Facts
The perfect pair to go blonde or go bold! We've made it easier than ever to lighten and tone your hair.
The Lighten & Tone Duo includes:
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The GDY Lightening Kit
- Powder Lightener, 1.34 OZ
- Crème Developer, 4 FL OZ
- Platinum DYEposit 4 FL OZ
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Step 1. Mix the pre-measured Powder and Developer in a plastic bowl until it is well blended. There should be no clumps.
Step 2. Hair should be dry and it’s best if hair is unwashed.
Step 3. Section your hair and apply the lightening mixture with a gloved hand or brush. (TIPS: saturate the hair and cover it when you finish, to keep the Lightener from drying out. When it dries, it stops working. Protect your skin from irritation by applying shea butter, coconut oil or thick hair conditioner to your hairline and over the ears.)
Step 4. Let your hair process for no more than 50 minutes, until you achieve the desired tone. Check consistently (every 5-10 minutes) to evaluate the color lift.
Step 5. After you achieve the desired result, rinse and shampoo your hair thoroughly with warm water until you are sure all of the product is removed. Do NOT condition the hair, as your Semi-Permanent Dye will act like your conditioner when you apply.
Step 6. Wait at least 24 hours before any further lightening.
Step 7. Before coloring with GDY Semi-Permanent Dye, make sure hair is totally dry.
Step 8. Finish with Platinum DYEposit to neutralize brassy, yellow tones. Apply to wet hair. Let sit for 5-10 minutes. Rinse until water runs clear.
Lightening Kit:
- Coconut Oil to condition hair during the lightening process.
- Soy Protein protects and strengthens the hair while lightening.
- Always 100% vegan and cruelty-free.
Powder Lightener: Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Stearate, Silica, Hydroxypropyl Methylcellulose, Xanthan Gum, EDTA, Hydrated Silica, Sodium Lauryl Sulfate, Cocos Nucifera (Coconut) Oil, Hydrolyzed Soy Protein. Crème Developer: Water/Eau/Aqua, Hydrogen Peroxide, Cetyl Alcohol, Stearyl Alcohol, Trideceth-2 Carboxamide MEA Sodium Stannate, Phosphoric Acid.
Platinum DYEposit:
- Ultra creamy formula that bonds and deeply conditions while enhancing color.
- Fragranced with Coconut and Driftwood essential oils to soothe the mind and body.
- Broccoli seed oil is ultra moisturizing and adds shine while promoting hair growth.
Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Aminomethyl Propanol, Brassica Oleracea Italica (Broccoli) Seed Oil, Butyrospermum Parkii (Shea) Butter, Chlorphenesin, Citric Acid, Cocamidopropyl Betaine, Cocos Nucifera (Coconut) Oil, Ethylhexylglycerin, Ext. Violet 2, Fragrance(Parfum), Glycerin, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Pea Protein, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Iodopropynyl Butylcarbamate, Isopropyl Alcohol, Panthenol, Persea Gratissima (Avocado) Oil, Phenoxyethanol, Polyquaternium-53, PPG-3 Benzyl Ether Myristate, Rice Amino Acids, Spirulina Maxima Extract.
VIBRANT COLOR FOR ALL
At Good Dye Young, we formulate rockstar-grade, hair-healthy products so that you can live vibrantly, experiment safely, and express yourself confidently.
Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor.
The two became best friends through years of creative collaboration and developed GDY as a good-for-you hair color brand that breaks down the walls of being a company in order to build a community centered around color, connection, and creativity.
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PIGMENTS WITH A PROMISE
Rockstar-grade, hair-healthy, people & planet friendly products to help everyone live vibrantly.
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VEGAN & CRUELTY-FREE
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HAIR-HEALTHY FORMULAS
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ROCKSTAR QUALITY
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FOR THE GOOD
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