Introducing your favorite DYEnamic duo! We've made it easier than ever to lighten and tone your hair to create the perfect base for vibrant color.
Step 1. Mix the pre-measured Powder and Developer until it is well blended. There should be no clumps. Not sure what to mix in? Try our Biodegradable Tool Kit!
Step 2. Hair should be dry and it’s best if hair is unwashed.
Step 3. Section your hair and apply the lightening mixture with a gloved hand or brush. (TIPS: saturate the hair and cover it when you finish, to keep the Lightener from drying out. When it dries, it stops working. Protect your skin from irritation by applying shea butter, coconut oil or thick hair conditioner to your hairline and over the ears.)
Step 4. Let your hair process for no more than 50 minutes, until you achieve the desired tone. Check consistently (every 5-10 minutes) to evaluate the color lift.
Step 5. After you achieve the desired result, rinse and shampoo your hair thoroughly with warm water until you are sure all of the product is removed. Do NOT condition the hair, as your Semi-Permanent Dye will act like your conditioner when you apply.
Step 6. Wait at least 24 hours before any further lightening.
Step 7. Finish with Platinum DYEposit to neutralize brassy, yellow tones. Apply to wet hair. Let sit for 5-10 minutes. Rinse until water runs clear.
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