Current Selection: Baddie
Baddie is a special-edition semi-permanent shade created in collaboration with creator and glam icon, Miranda Rae.
This shade is for anyone who’s ever wanted to dye their hair pink, felt the fear, and decided to go for it anyway.
For best results, use on levels 9-10 hair.
Baddie combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our clean & vegan semi-permanent hair dye acts like a hydrating hair mask full of good-for-hair ingredients.
And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.
Level 10
The perfect base for the most vibrant and long-lasting results.
Level 9
Baddie over level 9 hair will still look bright and vibrant.
Level 8
Baddie over level 8 hair will result in a dark pink, rose-gold hue.
Level 7
We do not recommend Baddie over level 7 or darker hair.
Pink has always been part of Miranda Rae’s story, from experimenting in middle school to fully owning the color that makes her feel most like herself.
Known for dramatic transformations and candid authenticity, Miranda creates content that inspires her audience to stop overthinking and start having fun. Baddie reflects that energy, always keeping things cute, bubbly, and glam.
“I didn’t always have the courage to experiment with my hair color, but seeing other people express themselves gave me the confidence to say, “Forget what everyone thinks, I’m going to do what I want to do!” I think so many people want to experiment with their hair, but are nervous like I was. I hope they can see me playing around with color and feel empowered to try something new!” — Miranda Rae
Overall rating: 3.340909 / 5 from 44 reviews.
Baddie is a special-edition semi-permanent hair dye offering ultra-vibrant pink color with salon-grade pigments. It features a nontoxic formula enriched with beneficial ingredients like hydrolyzed rice protein, sunflower seed oil, glycerin, and orange oil. Customer feedback on the hair color varies, with some finding it lighter and others darker than expected.
Review topics: ["color","feeling","looks","smells","formula","shade","pink","blonde","dye"].
"Personally I believe the example photos are of a wig. The color is extremely patchy. Places that are definitely a level 10 didn't take but the slightest amount of color. Spots that are a 9 didn't take color at all. My hair was processed and dyed correctly and it turned out nothing like the color in the photos. This was very disappointing. In the future I'll stick with IroIro and Arctic fox."
"I lightened my hair twice just to reach level 9/8 but the color only took on my over-processed ends. The rest of my hair just looks light brown. Don’t buy this, choose a different pink that works"
"I was super nervous about dye-ing my hair for the first time, worried about damage & all that. but honestly, GDY left my hair feeling so soft! I really should’ve gotten more of the lightening kit because my hair’s dark (didn’t get the best coverage) but even with just ONE kit and one Ex-Girl, I’m obsessed with how it turned out. Seriously, I love it so much! can’t wait to try more styles soon! 💗💗💗"
"I’m so happy I keep coming back to GDY! They’ve been here for my entire hair color journey. I just touched up my pink head (baddie/ex girl up top and all in this together on the bottom) and the colors are vibrant without having damaged my curls!"
"I've had pink hair for over three years, and I've used many different pink dyes (ex-girl being my fav). I had really high hopes for this hair dye, especially with my hair being already an incredibly washed out pink and freshly bleached roots. I was really hoping for a much brighter color. Overall, the dye came out somewhat patchy even after a professional application. The color was much duller than I thought it would be, and it washed out in a few weeks. I enjoyed trying it, but was not entirely satisfied with the color as my blonde started peeking through after just a wash or two. Guess I'm going back to Ex-Girl, but Baddie was fun to try!"
"curly haired folks, this is NOT for you. thank you good dye young. for nothing. what a waste of $38 + shipping, i may as well have taken the amount i spent on this and threw it in the trash. i have dyed my hair for years now and never in my life have i gotten something eith a formula so splotchy and something that applied to my head so evenly. i now have to take a trip to sallys to waste another $40 on some other hair dye because i needed my hair to be pink for an event. i look like i had a hot pink dye in my hair weeks ago that has faded really poorly, my hair is pale salmon at best with random spots of the pink it should be. majorly disappointed, as a college student who tries to do fun looks on a budget i am really regretful that i’ll now have to spend (hopefully just) double on achieving the look i want."
"Definitely lighter than what I thought but overall it’s a very pretty color with a good formula and great smell, not overly perfumy, I honestly thought it smelled like fruit gummies lol."
"I love that pink in the picture and my hair is nothing similar. My hair is patchy and 20 different shades of pink even though I started with a bright blonde base. The color didn’t even place in some spots."
"I used the GDY “Baddie” dye. I left it in for the full extent of the processing time and then some. After washing it out it barely did anything at all. it was SLIGHTLY pink in spots but nowhere near the color I was thinking it would be. I’m really disheartened because i’ve heard great things about this brand but was very disappointed. I would like to say I’d try it again but honestly it’s too big of an investment for me to risk getting ineffective product. I also do think the color on the packaging NEEDS to be changed it’s very misleading. Baddie is one of the lightest/ least pigmented shades even when it works (which i’ve seen it work for influencers) and yet the box is the darkest shade of them all which is very misleading."
"I've been pink over 3 years now. This color is closer to my "dream perfect" color than any other yet! Looking forward to using it for a while!"
