Lightening

It all starts with the perfect canvas, so start here to learn how to lighten your hair like a pro!

Developer 101: What is Developer and How Does it Work?

Developer opens the cuticle of the hair and activates the bleach so that it can lift pigments from the hair. The stronger the developer, the faster it opens the cuticle of the hair.

DYE 101

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Tips For Touching Up Your Roots And Your Hair Color At Home

Scalp Care 101: How to remove scalp build-up and promote a healthy scalp

Everything You Need to Know About Color Theory Before You Color Your Hair At Home