VIBRANT HAIR HAS NEVER FELT THIS GOOD

    • Super-saturated semi-permanent color
    • Creamy, conditioning formula cares for hair
    • Fights fading & washes out true to tone
    • Vegan, clean, & cruelty-free

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Ready to break up with bad hair dye?

Meet the formula that takes hair from fried & faded to soft & shiny.

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    Semi-Permanent

    Ex-Girl

    $19.00
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    Semi-Permanent

    Live Laugh Love

    $19.00
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    Semi-Permanent

    Pink Puff

    $19.00
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    Semi-Permanent

    Toxicity

    $19.00
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ROCKSTAR-APPROVED

    Grammy Award winner and GDY co-founder Hayley Williams uses our semi-permanent shades to express herself on stage and in her daily life.

SEE HER LOOKS

SEMI-PERM THAT MEETS YOUR STANDARDS

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COLOR THAT LASTS

Ultra-vivid, long-lasting results that
fade true to tone after each wash.

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MESS-FREE APPLICATION

Creamy, rich texture for an even,
easier-than-ever rinse.

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Fight Frizz

Hydrolyzed Rice Protein & Glycerin
actively boost strength and shine.

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FRESH CLEAN SCENT

Infused with Bergamot Fruit Oil
for a scalp-loving scent.

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Five Star Faves

  • ★★★★★

    Ex-Girl

    "GDY is the best brand I've ever used!"

    Hope Shop Now
  • ★★★★★

    All In This Together

    "Best Semi-Permanent Hair Dye!"

    Krishna Shop Now
  • ★★★★★

    PPL Eater

    "it feels like a hair mask and doesn’t leave my hair damaged"

    Selah Shop Now
  • ★★★★★

    Live Laugh Love

    "It’ll last for months and fades really nicely!"

    Savannah Shop Now
  • ★★★★★

    Blue Ruin

    This color is vibrant, beautiful, and conditioning.

    Megan Shop Now

SHOP ALL PINKS

SHOP ALL PURPLES

SHOP ALL BLUES

SHOP ALL ORANGES

Live Vibrantly

@gooddyeyoung

Founded on Friendship

Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor.

Learn More

Best sellers for your Best color yet

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PIGMENTS WITH A PROMISE

Rockstar-grade, hair-healthy, people & planet friendly products to help everyone live vibrantly.

VEGAN & CRUELTY-FREE

HAIR-HEALTHY FORMULAS

ROCKSTAR QUALITY

FOR THE GOOD