A New Era for Semi-Permanent Hair Color that Cares: The GDY Difference

Since 2016, Good Dye Young has pushed the boundaries of vibrant hair color to make vivid color more accessible, hair-healthy, effective, and easy for anyone to achieve at home.

Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor. The two became best friends through years of creative collaboration, crafting rockstar-grade hair & makeup looks that Hayley could rock on tour with Paramore — on stage and behind the scenes.

Constantly creating something new and searching for the next best thing, Hayley Williams & Brian O’Connor couldn’t settle for traditional semi-permanent hair color formulas that sacrificed Hayley’s hair health. Enter a new era of semi-permanent hair color  — one that combines bold self-expression with a deep commitment to hair health.

Say goodbye to traditional semi-perm formulas that fade, dry out, and leave your hair a frizzy mess! Every single day, Good Dye Young continues to construct a whole new world where bold hair colors can look amazing and feel just as good. 

The GDY Difference: Semi-Permanent Hair Color that Cares for Hair Health

What makes Good Dye Young’s semi-permanent hair color a true game changer? It’s all about nourishing your hair while delivering vibrant, long-lasting color. With a creamy, rich texture, GDY’s formula ensures easy application and salon-quality results every time. Infused with sunflower extract, our semi-perm actively works to fight fading, keeping your color as fresh as the day you applied it. Unlike other semi-permanent formulas, GDY’s formula is packed with hair-healthy ingredients that leave your strands soft, smooth, and full of life.

The Problem with Traditional Semi-Permanent Hair Color Formulas

When it comes to other semi-permanent hair dyes, the difference is clear. Many formulas offer a thin, watery consistency that makes application messy and difficult. These formulas often lack nourishing ingredients, leaving hair dry, frizzy, and prone to quick fading. The color may be bold at first, but it fades quickly, leaving your hair looking dull, dry, and unhealthy. On the other hand, Good Dye Young delivers vibrant, long-lasting color that cares for your hair every step of the way.

When you choose GDY, you’re getting more than just a pop of color—you’re choosing a semi-permanent hair dye that actively supports your hair’s health. The creamy texture makes application smooth, while nourishing ingredients like sunflower extract help preserve your color for longer and protect your strands. It’s like a spa day for your hair every time you color!