Harsh weather and colder temperatures can leave hair looking dry and dull. But winter hair shouldn’t be about getting duller, it should be about getting deeper — and GDY’s vibrant, ultra-nourishing formulas are here to bring the color back to your strands. In fact, the best of summer and fall shades are just finding their way into deeper, richer, more jewel-toned versions of themselves. Cherry becomes wine, purple becomes velvet plum, fuchsia becomes magenta.
Here are the trends we’re watching out for this winter, and what shades work best with your starting canvas.
BLACK CHERRY MERLOT
Recommended for levels 6-10
Red takes a cooler turn for winter. Think deep cherry, wine and violet berry tones. Richer, moodier, and more dimensional. The perfect GDY shade for this trend is Molten.
On Levels 7 and 8, Molten will appear rich, and give that cherry cola look. On Levels 9 and 10, this color will read as luxurious cool toned ruby with pink undertones. On level 6, this color will be a deep, cherry brown that is brighter in the sun, and more subtle inside. On Levels 4-6, this color will give a subtle red reflect.
VELVET PLUM
Recommended for levels 6-10
Transition your purple from accent shade to new-season neutral, as seen on the Fall/Winter 2026 fashion week runway (and your Pinterest board). Think plum, aubergine, amethyst, softened royal purple. Saturated, luxurious color with a velvety finish. The perfect GDY shade for this trend is Mystic Crystal.
On Levels 9–10, expect a vibrant, dimensional warm violet with rich aubergine undertones. On levels 6-8, Mystic Crystal will be a moody plum with warm undertones. On Level 5, a whisper of royal purple will grace your hair and be more visible in the sun, while being deep brown with a hint of purple indoors.
MIDNIGHT BLUE
Recommended for levels 7-10
Cobalt and electric blue dominate the runway, but when it comes to winter hair, blue is getting cooler & richer. Lean into subtle impact and step into your inky, glossy, navy blue midnight era. The perfect GDY shade for this trend is Mystic Crystal.
On levels 8-10, Dream Big is a show-stopping indigo. On levels 9 and 10, Dream Big is a cool denim with that cobalt pop. On levels 7-8, Dream Big will be a deep indigo with deep teal undertones. On levels 5 and 6, Dream Big gives your hair a cool brown with an inky shine.
BLACKBERRY
Recommended for levels 6-10
Bright fuchsia evolves into saturated magenta, berry and purple-pink, keeping the energy of vivid color while adding the richness the season calls for. The perfect GDY shade for this trend is Live Laugh Love.
On levels 8-10, Live Laugh Love will appear as a bright berry. On levels 9 and 10, Live Laugh Love will be a vibrant rich pink with purple undertones. On levels 7 and 8, Live Laugh Love will be a beautiful balance of plum and cherry tones. On Levels 5 and 6, Live Laugh Love will be a deep cherry with cool undertones.
RAVEN BLACK
Recommended for levels 1-7
Deep, dark, rich color and a shiny, mirror-like finish is a classic look that never goes out of style. Think luxurious, chic meets vampy witch. Our new black color-depositing hair mask, Black DYEposit, helps you get this look and maintain it over time, whether your color is natural, made at home, or from a salon chair.
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