Current Selection: Rose Mocha
Our clean & vegan semi-permanent hair dye combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning with a high-quality cream base that acts like a hydrating hair mask. And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.
Infusions is a freshly brewed collection of semi-permanent hair colors that are moody enough to get lost in — like the dewy haze of a foggy forest or the worn-in pages of a leather-bound book. Indulge in a lofi hair color transformation that doubles as a cozy self care ritual, feels like a warm cup of tea, and transports you into an otherworldly story.
Soft and subtle but enchanting and intriguing, always inviting you to take another sip or turn another page.
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At Good Dye Young, we formulate rockstar-grade, hair-healthy products so that you can live vibrantly, experiment safely, and express yourself confidently.
Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor.
The two became best friends through years of creative collaboration and developed GDY as a good-for-you hair color brand that breaks down the walls of being a company in order to build a community centered around color, connection, and creativity.
Overall rating: 2.8235295 / 5 from 34 reviews.
Rose Mocha offers a deep red with chocolate undertones, suitable for semi-permanent use with 16-24 washes. It's formulated with salon-grade pigments and a nontoxic, conditioning cream base. Opinions on the color and dye are mixed, with some customers finding it gorgeous and others disappointed or finding it sheer.
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"I haven't used this dye directly on platinum/bleached hair. Instead I use it as a conditioner to help preserve the tone of my dark copper/reddish ion mix, and it works as expected! My major gripe with this color is the texture of the dye. It is chunky and I have to slather it. Hoping the texture is corrected in my next order!"
"Really loved how this color came out! Not too dark, very soft and compliments my natural hair color super well. Once it dries it has a nice glaze that makes it stand out. It’s also fading quite nicely. I get compliments all the time on it :)"
"Hi! I love gdy products, and live laugh love is my go to. I decided to do something different and bought the rose mocha at Ulta. I applied it to lightened hair with some blue stains on it. It came out kind of ginger at first, but QUICKLY faded to more of a rose gold. It did not cover the blue stains at all and instead went to kind of a lavender color at first the kind of muddy when faded. I don't recommend this color."
"I love this color right after dying my hair! It’s beautiful. I used it over pink puff and it looked exactly like I expected. However, after one wash it faded to an entirely different color. I re-dyed it after another wash, which faded it even more. I waited about a week to wash it for the first time after the second dye, and after I did, it faded significantly again and is more just a pink. It’s still a pretty color but the deepness does not stay. I might stick with it for a while and redye often because I do love the color, but it’s very high maintenance!"
"I used the rose mocha on my hair and it didnt stick at all, but what it did do was turn my freshly bleached hair orange and the tip kind purple. I had to buy another dye to fix it. I fully saturated my dried freshly bleached hair with this color for 2 hours for these results. I just dont think my hair likes this dye."
"initially thought i ordered the wrong color, but it tinted my hair the perfect amount! will most definitely be ordering again and trying new colors for future at-home dye experiences :)"
"Okay so brought this not from this site but from priceline (a chemist in Australia) thought it would be like the pictures and oh god I was wrong, dyed it twice to see if it was a mistake but nope it wasnt then today I was like I have blue shampoo let me just put that in my hair to see if that will fix it and haha nope it turned my hair brown, so everyone please please read reviews"
"I've used two other colors from Good Dye Young and loved them! But this one faded so so fast, like in less than a week. And faded fully to a super light purple. The color itself was gorgeous and I'm so sad it didn't stick like the others."
"To start off- I lovvvveeeee GDY. I have used it since their first ever launch and haven't really been disappointed with colors. I had ordered Rose Mocha just a few weeks ago and finally put it in my hair. I started around a level 8- a little lighter even- and on the product site it shows that it should take. My hair did not take the dye well. It's supposed to have like a dark reddish brown but all I got was a light chest nut ish brown. I have never had an issue with GDY and am extremely disappointed with this infusion color. It's really frustrating because for it to be $18 and to not show up at all. . . UGH. I really hope that they fix this line."
"I love GDY and I’ve used the many times in the past and I’ve wanted to try this color since it came out but I hate my hair now. It looks nothing like the photos. I know I can get results I want from past purchases but this one isn’t at all like advertised."
