What does it do?
Color protecting hair primer coats the hair cuticle to keep color from fading prematurely due to heat sources and UV rays while promoting hair health. It also cuts down blow dry time leaving your hair soft and shiny.
What to know?
Prime can be used as a refresher between washes to boost shine and add extra UV protection.
What does it smell like?
Encompassing scent of Neroli and citrus essential oils.
Who is it for?
This is for all hair types! Especially those with color treated hair looking to extend the longevity of their color by protecting hair and color from damage caused by heat exposure. Don’t color your hair? Prime will boost shine and protect your locks from hot tools and heat styling.
All hair types including natural textured, colored, bleached, and chemically treated hair.