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GDY Hair Lightening Kit

Our Hair Lightening Kit is exactly what you need to bleach hair to that perfect white canvas so it’s ready to show off some vibrant color. 

$16.00 or $13.60 / month

Current Selection: GDY Hair Lightening Kit

In stock

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Basic info

Our Lightening Kit preps the hair for our ultra vibrant semi-permanent dyes. The kit includes dust free powder lightener (1.34 oz.) & 25 volume cream developer (4 oz.). The 25 volume creme developer is powerful enough to lift the hair without compromising its integrity. Soy protein works to minimize damage while coconut oil adds back moisture that is removed during the lightening process.

The Good Stuff
Commitment level
1 wash2-6 washes7-24+ washes
YESYESYES
H*CK NO
Videos

GDY Lightening Kit + Semi Perm

How To

Step 1. Hair should be dry and it’s best if hair is unwashed.

Step 2. Section your hair and apply the lightening mixture with a gloved hand or brush. (TIPS: saturate the hair and cover it when you finish, to keep the Lightener from drying out. When it dries, it stops working. Protect your skin from irritation by applying shea butter, coconut oil or thick hair conditioner to your hairline and over the ears.)

Step 3. Let your hair process for no more than 50 minutes, until you achieve the desired tone. Check consistently (every 5-10 minutes) to evaluate the color lift.

Step 4. After you achieve the desired result, rinse and shampoo your hair thoroughly with warm water until you are sure all of the product is removed. Do NOT condition the hair, as your Semi-Permanent Dye will act like your conditioner when you apply.

Step 5. Wait at least 24 hours before any further lightening.

Step 6. Before coloring with GDY Semi-Permanent Dye, make sure hair is totally dry. When it is, you’re ready for color!

When lightening hair, save about an inch of your roots for last. The heat from your scalp causes lightener to work faster and will lift your roots quicker than the rest of your hair. This will ensure even lift.

Only want to lighten a small section of your hair? You don’t have to mix the entire Lightening Kit at once. It’s okay to eyeball the powder to developer ratio (1 part powder to 2 parts developer) as long as the consistency isn’t too runny or too thick, it will work just fine. Save the rest for another dye job!

Before applying a semi-permanent dye, you may need to tone your newly lightened hair. If you don’t, the underlying tones in your hair will mix with the semi-permanent color potentially creating an unwanted shade. If your hair lifts more orange, use a blue based (ash) toner. If it lifts yellow, use a purple based toner. This will neutralize the unwanted tones and create a natural blonde base for your semi-permanent color.

The scalp is more sensitive when it is that time of the month, so save yourself some pain and don’t lighten your hair while on your menstrual cycle.

Want more tips? Email [email protected] to ask our expert!

Suggested Products
INGREDIENTS

Powder Lightener:
Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Stearate, Silica, Hydroxypropyl Methylcellulose, Xanthan Gum, EDTA, Hydrated Silica, Sodium Lauryl Sulfate, Cocos Nucifera (Coconut) Oil, Hydrolyzed Soy Protein.

Crème Developer:
Water/Eau/Aqua, Hydrogen Peroxide, Cetyl Alcohol, Stearyl Alcohol, Trideceth-2 Carboxamide MEA Sodium Stannate, Phosphoric Acid.

Reviews
[wycan_yotpo_reviews_rating]

Additional information

Weight7 oz
Dimensions2.375 × 2.375 × 6.25 in

114 reviews for GDY Hair Lightening Kit

  1. kjsaba (verified owner)

    I’ve got VERY thick, dark brown hair, and let me tell y’all… This kit worked SO well and so fast on my hair! I only had to do two rounds to get the blonde I wanted but I definitely had to buy more than one kit. I hadn’t bleached my hair in a long time but I remembered how awful it felt after and this product didn’t make it feel awful. I’ll definitely be buying this again but in a larger quantity. Thank you GDY!

    • Hallie From GDY

      Hey there!

      Thank you so much for reviewing our PPL Lightening Kit! We’re so glad it worked out so well for you!

      xx Hallie from GDY

  2. Ashley Partridge (verified owner)

    I was really impressed by this lightening kit! It was very easy to use and this was the first time bleaching my hair on my own. I had to do two rounds to get the level I wanted but this kit was very forgiving and didn’t fry my hair (I did wait a couple days in between the first use and the second as well as a deep condition). My hair is naturally at a level 6 or 7 (light brown) and I was able to get to a level 10 blonde. I did have to buy three kits for each process. While my hair is only chin length, its very thick. I do wish that the kits came in different sizes so that those of us with thicker hair have the option of getting a bigger size kit. I’m still super impressed and very happy with the results!

    • Hallie From GDY

      Hi Ashley!

      Thank you so much for leaving a review! It sounds like you followed all of our tips and tricks and ended up with amazing results! We will definitely pass your kit size suggestion onto our Product development team as well.

      xx Hallie from GDY

  3. kitty.juyyu

    I just used this for the first time and I am officially a customer FOR LIFE!!! I will never use any other bleach or lightener again, this stuff is AMBROSIA!!!!
    I put it on my natural (very dark brown) hair, as well as the part of my hair that has been heavy duty bleached four times. I washed it out in HALF the recommended process time because I was scared of how light it was getting 😂 it lifted to pale pale yellow in only 15min!!! And my hair is still so soft and strong!!! Even the 4 (now 5) times processed hair!!!!

    tl;dr THIS STUFF IS INCREDIBLE!!!! POWERFUL AND GENTLE!!! 11/10 WOULD RECOMMEND

    • Hallie From GDY

      Hi there!

      Thank you so much for your review! Powerful and gentle is the PERFECT way to describe our Lightening Kit!

      xx Hallie from GDY

  4. Alyson Price (verified owner)

    I was honestly shocked at how fast this lifted. I have very dark brown almost black hair (this time it was virgin hair) so I’m used to having to bleach two to three times before I can even touch the roots. The first round gave me a light orange on the verge of yellow hair. So I didn’t even need all three kits. Also it’s great because it didn’t destroy my curls.

    • Hallie From GDY

      Hi Alyson!

      Thank you for your kind words regarding our Lightening Kit! We’re so glad it worked out so well for you!

      xx Hallie from GDY

  5. Toria LÜNa

    I have naturally black hair and with just one use it’s almost white and still healthy. It’s amazing. And less painful than other developers. I love it.

    • Hallie From GDY

      Hello Toria!

      Thank you so much for your review of our Lightening Kit! We love how well it worked for you!

      xx Hallie from GDY

  6. Jocelyn Shartzer (verified owner)

    I loveeeed this lightening kit! My hair is already naturally light & I had ordered Peach Fuzz and dyed it. I wasn’t too impressed with the color so I thought I’d try this kit to get the lighter blonde to make the Peach stand out more for next time & it totally worked! I loved the result and how even the color was from the lightener! I love GDY so much and every product works so well and I am just more and more impressed every time! Thank you guys! <3

    • Hallie From GDY

      Hi Jocelyn!

      Thanks for your review! We fully recommend lightening your hair before using our Lighter Daze line to get the best results! Thank YOU for rocking great hair.

      xx Hallie from GDY

  7. Rebeccah Milburn (verified owner)

    I used this product to lighten my already blonde hair and it came out so great. Definitely recommend!

    • Hallie From GDY

      Hello Rebeccah!

      Thanks so much for your reveiw! We love when customers use our Lightening Kit to create beautiful blonde hair!

      xx Hallie from GDY

  8. TomreadeNOLA (verified owner)

    I know its “just bleach” but I kinda love this stuff- my hair isn’t too broken after using it to prep for color which is saying a lot because normally bleach kits leave my hair broken and full of regret – LMAO :)

    • Hallie From GDY

      Hi!

      Thank you so much for your review! We’re so glad that our Lightening Kit works so well for you – we love it too!

      xx Hallie from GDY

  9. Denise Hagen (verified owner)

    This is the BEST hair lightening kit I’ve ever used. It lifted the color of my natural hair so well. I went from a dark brown to near white! I’m so impressed. Additionally, I experienced no damage or any fried hair. I will be using this forever.

    • Hallie From GDY

      Hey Denise!

      Thanks so much for your review! We LOVE how well our Lightening Kit lifts without compromising the health of your hair!

      xx Hallie from GDY

  10. Alexa Farley (verified owner)

    First time using GDY, and I couldn’t be happier! One lightening kit got me from a medium-dark brown to a nice pale golden – too yellow to be platinum, but perfect for dyeing over. I’m used to my hair being crunchy after a bleach, but it’s still quite soft! So excited to dye over this today.

    Shipping was quick, and it’s very well-priced for the quality you get. 100% recommend!

    • Hallie From GDY

      Hi Alexa!

      Thanks so much for your review! We’re so glad your first experience with GDY was such a great one! We bet your hair looks great!

      xx Hallie from GDY

  11. Sydney Leibert (verified owner)

    I color my hair a lot and have tried many different brands of lightener, but this one is a game changer. My hair is a bit dry, but I believe that is because of previous lightening with a different brand. It will take some time to recover but I’ve been using GDY as my go to color brand for months so I decided it was time to use the lightener as well.

    I have stubborn dark spots that never want to cooperate, but with GDY there was some major progress in just one applicaton.

    • Hallie From GDY

      Hi Sydney!

      Thanks for your review! We’re so excited that our Lightening Kit worked so well for you! Let us know if there’s anything else we can do for you!

      xx Hallie from GDY

  12. sydneybschrader

    Honestly the best lightening kit I have ever used. This is the only bleach kit that doesn’t damage the absolute shiznit out of my hair and it came out so beautifully blonde. As long as you understand the difference in what’s entailed when bleaching over roots/natural hair and previously dyed hair, you’ll get the results you are looking for. I have a feeling a lot of the people leaving unhappy reviews are either using old product/accidentally busted bottles or they don’t quite know all the weird rules of dying your hair fun colors.

    • Hallie From GDY

      Hello!

      Thank you so much for your review! We love how our Lightening Kit lifts hair without excessive damage!

      xx Hallie from GDY

  13. savannahr0896

    I used this yesterday to lighten my hair for a ombre look with steal my sunshine on my dark blonde hair I only had to leave this on for 15 minutes and my hair was white super easy to use and to control where it goes unlike most lightening kits I’ve used in the past,
    plus no breakage after using it, Don’t even get me started on how my hair turned out let’s just say it looks amazing and I love it plus my hair is super soft after.
    I was terrified of doing my hair
    myself but in the end it was worth every bit of an hour and forty minutes to do

    • Hallie From GDY

      Hi!

      Thank you so much for your review! Our Lightening Kit was developed to lift hair as much as possible without causing extreme damage or breakage so we’re so glad it worked for you!

      xx Hallie from GDY

  14. Kevin Gonzales (verified owner)

    As a straight male with Zero experience. I have to say it was very easy to apply to my hair and my hair wasn’t damaged! Also the gdy info team was very helpful I am very impressed with everything and will continue to buy.

    • Hallie From GDY

      Hi Kevin!

      Thank you so much for your feedback! Our Lightening Kit is meant to lighten your hair while maintaining the health and integrity of your hair! Apply our conditioning semi-permanents onto your pre-lightened hair for the most vibrant results.

      xx Hallie from GDY

  15. lynnbartelson

    I bought this from Sally’s and, while it did a decent job lightening my hair, if you have thick hair that’s chin length or longer, and you don’t want roots showing, I highly recommend getting 2+ bottles. I only got one and there was barely enough for 2/3s the length of my hair and it barely reaches the top of my shoulders

    • Jackie from GDY

      Hi there,

      Thanks for your review. We always suggest purchasing more lightener than you think you may need, for this reason. I am glad you were able to lighten well enough.

      XX Jackie from GDY

  16. Denise Rodriguez (verified owner)

    I have dark brown/black hair to my shoulders and I bleached the bottom half (1 box) and it lightened to a ginger brown. At first my hair felt dry but if you dry and comb your hair softly and avoid heat, my hair felt really healthy! I went in with kowabunga and got a mossy light green, which was okay but not what I wanted, so then I bleached it again and got a light blonde but with the green tint. Went in with kowabunga again (and a dot of the black) and got the exact vibrant green I wanted. First time doing anything to my hair and this bleach and dye made it really easy, just don’t rush the color like I did at first.

    • Jackie from GDY

      Hi there,

      I am so glad GDY was able to make the at home coloring process easy for you! Thanks for your review.

      XX Jackie from GDY

  17. nycdevotee (verified owner)

    It’s my first time bleaching my hair and I was a bit nervous to do so but after reading other reviews and actually trying it I would definitely buy again!

    • Jackie from GDY

      Hi there,

      Happy to hear you enjoyed our Lightening Kit!

      XX Jackie from GDY

  18. oliviar1214

    first time using this lightening kit and im so pleased. lightened my whole head (medium brown tone; short sides medium top length) to a near platinum (think black parade gerard way)! im so so happy. my hair is still soft and not brittle after the bleach which i was worried about. well worth the $16. Note: i kept it on my hair for 45 minutes instead of 30, didn’t adversely affect my hair but not everyone will have the same results

    • Jackie from GDY

      Hi There,

      So happy to hear you enjoyed our Lightening Kit. Glad you were able to get the perfect base.

      XX Jackie from GDY

  19. Colette R (verified owner)

    This is a really great bleach, and works really well! Very user friendly, and was the first bleach I ever used by myself.
    Some tips for first time users:
    Roots lift a lot faster and better than the rest of your hair. You might think you can do it all at once and you’ll be fine, but you’re wrong.
    Don’t just rinse bleach, wash it out.
    This bleach works really well, but also pretty fast. Saturate when you apply and try to do it quickly so you lift even. I usually lift even if I get all of my roots within 10ish minutes, but that could be different for you.
    If you’re worried about damaging your hair, do a bleach bath. This dye works really well for that.
    This bleach can totally get you to blonde, but buy a few of these if that’s your goal. I have very thick hair and I let my roots grow from none at all to a little more than a quarter inch, and one kit is enough for all my roots and lifts to about an 8 or 9. I my hair is naturally very dark, probably a 2 or 3. You’ll probably want toner if your goal is platinum or silver though.
    I don’t get a lot of breakage from this product. It does (like any other bleach) dry hair out though. Dye hair immediately after bleaching or leave conditioner in for a little bit longer than usual.
    This bleach (like all others) may not pull blonde if you have already permanently dyed your hair. Semi-permanent or even demi-permanent may not affect bleaching color if you’ve washed it out enough, but consider your permanently dyed hair to be that color until you cut it off. Permanently dyed black hair will often bleach pink, so be aware of that.

    Pros of this brand
    user friendly
    fast acting
    minimal breakage
    effective
    reliable

    Cons
    Higher volume but more damaging drugstore brands are a little cheaper comparatively
    Kit does not include gloves

    If you’re thinking about bleaching your hair for the first time, I’d recommend this product. GoodDyeYoung is a reliable and trustworthy brand, and I’ve never seen them sell/release a bad quality product.

    • Jackie from GDY

      Hi Colette,

      Thanks for your review and helpful tips!

      XX Jackie from GDY

  20. Ariana Keller (verified owner)

    I’m a first-time bleacher with virgin hair. I was surprised at how gentle this was with my hair. Although the result was not consistent throughout my hair. I blame that more on my application than the product. Will definitely be buying again and giving it another try after I let my hair rest a while.

    • Jackie from GDY

      Hi there,

      That is awesome to hear!! Welcome to the at home bleacher club. Yes it sounds like you may need more bleach for application to get a more even lift, but I am so happy you enjoyed your first time with us!

      Thanks,
      Jackie

  21. iwalterosgomez

    I’ve had terrible experiences with other bleach types (they burned my skin, left my hair completely destroyed, left super dry), but I am amazed by how gentle this bleach is with the hair. It feels super soft when you are rinsing it out and after that it feels healthy, which is rare for a bleach. I give this 4 stars because one box of the lighting kit might not be enough. I have shoulder length hair and one box wasn’t enough.

    • Jackie from GDY

      Hi There,

      Thanks for your review. I am glad you enjoyed your bleaching experince with our lightening kit. I have taken your feedback about the size of the product to our development team and hopefully in the future we can offer various sizes! We are always looking for ways to create and improve products.

      XX Jackie from GDY

  22. Elana Khomenko (verified owner)

    I first used the lightening kit on my natural dirty blonde hair. It worked and I put Kowabunga in. So I’ve had my hair green for like 2 months now and I’m ready for something new. I bought another lightening kit and a tube of Steal My Sunshine. I ended up using TWO lightening kits and it still didn’t get the green out. I wanted yellow hair but now I’m stuck with something I hate for who knows how long D:

  23. Molly Walsh (verified owner)

    For the longest time I’ve been afraid to bleach my own hair, until I got a chemical burn from a salon and realized that I have no idea what products they’re using on me. I decided that I’d rather research on my own and bleach my own hair with a brand I trust. I picked GDY and this lightening kit was easy, effective, and kept my hair and scalp healthy and happy. I’ve used it as directed and I’ve mixed it with conditioner for a less intense experience and both work wonderfully. I def recommend also buying the lavender lighter daze hair colour to tone your newly bleached hair. I keep a tube of the lavender dye in my shower and mix it with my conditioner periodically to keep my bleached hair light and toned. The lightener kit and lavender colour are a match made in heaven.

    • Jackie from GDY

      Hi Molly!

      We love to hear this! I am so happy you were able to find the perfect lightening kit for you. Your trick with Stoned Pony is awesome too! I do that as well to tone my blonde. You’re a pro! Thanks for your review.

      XX Jackie from GDY

  24. Erin Gopie-Lawson (verified owner)

    I have never bleached my hair. I have 4C hair and my locs are almost 2 year old. I really needed a change for my mental health. I feel amazing now! This bleach was very beginner friendly. I really like the consistency, no measuring, my locs still feel very healthy. I got a really nice lift out of my locs, it so beautiful that I haven’t dyed them yet. One box only got me the back of my head, which is all I wanted. If I wanted my whole head bleached, I would need 3-4 boxes I have thick hair and a lot of it. Great product!

    • Jackie from GDY

      Hi Erin,

      I am so happy to hear you had great results with our lightening kit! Thanks for your review.

      XX Jackie from GDY

  25. alexisstripland

    I just used this product to help fade out a previous color (orange) on one side of my head. I have shoulder length thick hair, so I used 2 box’s. I followed the directions word for word, left it no longer that the time limit. The results of it left my hair extremely fried to the point that a lot of my hair fell out. So I don’t recommend using this product on previously bleached/ or vibrant color to pull it out. The only reason I’m giving it 2 stars is because it’s did lift my roots very well, and my natural hair is a dark brown. So it would probably work very well on virgin hair.

    • Jackie from GDY

      Hi There,

      We appreciate this feedback. Our lightening kit is bleach and while at a low 25 volume it still has the effects of bleach. We always recommend doing a test strand to ensure you hair can take the lightening. We strive in keeping your hair healthy and hate to hear you didn’t have that experince. If you have further feedback or questions, please email our expert at [email protected] Thanks for your review.

      XX Jackie from GDY

  26. Destiny Nava (verified owner)

    It does the job! It lifted a lot more than I had expected it to since I have really dark hair. I also was nervous about using it since I did not want to dry out and excessively damage my hair, but it left it feeling healthier than I expected (of course, dying or bleaching your hair in any amount is going to cause some damage, but my hair didn’t feel like straw!). I think I’ll use this as my go-to when I need to lighten!

    • Jackie from GDY

      Hi Destiny,

      I am so happy to hear you enjoyed your experince with our lightening kit! Glad you found your new go-to. Thanks for your review.

      XX Jackie from GDY

  27. deidre.antone (verified owner)

    I’ve used this kit once every couple of months and each time it leaves my hair feeling soft. I was nervous about lightening my hair for the first time but this kit made it easy. It takes the struggle of trying to find the right developer at a beauty shop.

    • Jackie from GDY

      Hi there,

      I am so happy that you found the perfect lightening kit for you! Thanks for your review.

      XX Jackie from GDY

  28. Miranda Reed (verified owner)

    I use this every other month to prep my hair for color. It does a great job lightening without being really harsh on my scalp. I do have dark blonde hair naturally and use this to lighten to a level 10. It only takes me about 20-30 minutes to reach it and my hair is prepped for color.

    • Jackie from GDY

      Hi Miranda,

      Thanks for the review! I am so happy you enjoyed our lightening kit. It creates the perfect base for all our colors.

      XX Jackie from GDY

  29. Bella Owens-Davis (verified owner)

    I used this to lighten my hair from a box bleached blond that left my hair super damaged, so I was nervous. However, this product not only did a great job of lightening my hair, and also restored it back to its natural thickness. I really appreciated that it was packaged for multiple uses.

    • Jackie from GDY

      Hi Bella,

      I am so glad you loved our Lightening Kit. We really strived to create a lightener that didn’t make your hair feel like straw. Thanks for your review.

      XX Jackie from GDY

  30. Dana (verified owner)

    Just finished using this for the 2nd (and 3rd) time. I used it a few weeks ago and it brought my hair up a few levels, but even with toning shampoo, I wasn’t getting the yellow/orange undertones out. So I used this again and made sure to really saturate my hair. Left it in for about 30 mins or so and after rinsing, shampooing, and conditioning, was very pleased! My boyfriend and I both thought there were some orange/yellow spots still, and I had a good amount leftover (my hair is very short), so I dried it and reapplied the rest. When my hair was dry, the undertones were less noticeable, but I didn’t want to waste the remaining product (I used a small amount to pull a yellow stripe in my boyfriend’s hair too). Left it in for less time, rinsed, shampooed, and conditioned again, and I am full on blonde! In love with it. After rinsing and shampooing with my toner shampoo, my hair did feel a bit rough (it feels like this after using the toner shampoo on its own too), but using my conditioner bar makes my hair feel smooth again right away. My hair looks great, not dry or brittle at all. Definitely recommend!

    • Jackie from GDY

      Hi There!

      Thanks for your review. Im glad you were able to get the blonde color you were looking for with our kit!

      XX Jackie from GDY

  31. linebower

    Especially compared to other bleaches/developers I’ve used, this one kicks ass. And they don’t skimp on the portion size, either !

    • Jackie from GDY

      Hi there,

      This is what we love to hear!! I am so happy you enjoyed our kit. Thanks for the review.

      XX Jackie from GDY

  32. jrangel84 (verified owner)

    GDY leaves my hair super soft. Not damaged at all. Only GDY for my hair😊

    • Jackie from GDY

      Hi There!

      I am so glad you loved our Lightening Kit! We tried to create a conditioning formula. Thanks for your review!

      XX Jackie From GDY

  33. hellothereimbob234

    My hair is brown but has a lot of light spots where it’s blond, but this didn’t lighten my whole head. The lighter spots got to the color I wanted but sadly everywhere else was very yellow. I ended up using a semi-permanent toner to get it to be a better color. The color also just won’t come out, I’ve started shampooing many times per day and I still can’t notice any difference in the color, which is bad because I return to school in 2 weeks. Overall, I’m disappointed with the color and it won’t come out.

    • Becca from GDY

      Hi there,

      I’m sorry you didn’t love your experience using the Lightening Kit. When using bleach, it’s important to fully saturate the hair starting with the darker pieces first so that your hair lifts to an even color. Once the darker pieces lift to a similar color as the lighter, you can apply the mixture to the lighter pieces so the hair lifts evenly together. Please feel free to reach out to us at [email protected] with more information on what hair color you used so we can better assist you!
      xx Becca from GDY

  34. shelbypfau (verified owner)

    Okay listen, I’m going through a break-up so that should tell you everything you need to know on why I’m purchasing an at home lightening kit for hair that is typically not colored (after a few really bad experiences with self bleaching and bad dyes/toners in high school that forced me to get a soccer mom bob cut that made me cry.) I’ve continued with balayage but to a pretty minimal degree. However, feeling the need to do something impulsive and productive to my self-worth and image I trusted this product to get me there and I had nothing but an amazing experience with it. It’s so easy to use, literally foolproof. I took a razor blade to my hair prior (at home shag cut) and it left me with a lot of virgin brunette hair to work with on top of some blonde bits that were left behind. I didn’t have foils and made a balayage board out of the cardboard box the product shipped in (resourceful, employers please hit me up) and as I applied it I saw it working right in front of me and without any heat or plastic bag over my head. It lifted wonderfully and didn’t leave me blotchy or dried out (for anyone considering this who hasn’t dealt with bleach before, dryness is inevitable but some products will seriously fry your hair and make it stretchy and broken). It felt similar to how bleached hair feels after Olaplex, without the hefty price tag. I have medium/long thin layered hair that goes to mid-shoulder blade and this was a great amount for the balayage, I ended up having to throw some leftover bleach out (which broke my heart but was necessary.) For thicker hair or a full head I’d probably recommend 2 boxes because it’s better to have more than too little when you’re in the thick of bleaching and dealing with time, but for my intents and purposes this was just right. Will be using again whether I’m going through an existential crisis or not. I love it, I love the affordability, and I love the additional oils that protected my hair whether it was virgin hair or already bleached. I’m so happy with how it worked and will never go back to anything else.

    • Jackie from GDY

      Hi there,

      Welcome back to the at home hair dye club! So glad you joined us. Happy to hear it went well and hope you are rocking a fierce look, to let them know what they are missing! Thanks for the review.

      XX Jackie from GDY

  35. liazed666 (verified owner)

    This is the first time I have bleached my hair and I am really impressed with the change, I like it.
    Now I’m gonna dye my hair with the “PPL EATER” I’m excited!
    Thank you for your product.

    • Jackie from GDY

      Hi There!

      So glad you were able to get a perfect base for your next color! Thanks for the review.

      XX Jackie from GDY

  36. mmarrrow (verified owner)

    I’d never bleached/dyed my hair at home before, so I can’t say how well this worked in comparison to other products, but it got my medium-dark brown hair nice and light in just a couple gos. I was nervous about what the lightener would do to my hair, since it’s a little damaged from a lot of product/washing/blow drying, but my hair wasn’t brittle at all afterwards, like I’d expected. My only complaint is that half of my head is shaved, and I was only bleaching a segment of my remaining hair, so a lot of the product went to waste, since there’s only “one serving” in the box. (Could I have eyeballed it and halved the amounts and probably been fine? Sure, but I was being a baby, lol) But I really like this product, so I think I’ll buy it again for my roots/re-dye, anyway, haha

    • Jackie from GDY

      Hi there!

      Welcome to the at home hair dye club! I am glad you gave us a try. If you ever don’t need to use that much totally just do what you said equal halves and you will be good to go.

      XX Jackie from GDY

  37. Geonna Linder (verified owner)

    Used on my girlfriends hair and it lifted quite a bit. Would recommend

    • Jackie from GDY

      Hi Geonna,

      Thanks for the review! I’m so glad to hear you were able to lift your girlfriend’s hair. Thanks for the recommendation.

      XX Jackie from GDY

  38. bluhealy (verified owner)

    Loved it! This lightened my virgin hair very well! I love being blonde baby!
    BUT… buy 2 boxes if you even have longish hair! I have pixie cut length and I still needed 2 boxes.

    • Jackie from GDY

      Hi There!

      I am so glad to hear you were able to lift your hair to your achieve your blonde dreams. Totally agree it’s always better to buy more than less, you can always return your unused, unopened products to us if you buy from our site. Thanks for the review!

      XX Jackie from GDY

  39. Tann.

    I purchased this product as a last minute impulse buy, literally the only thing I thought was “I need a lightener” then I immediately noticed this product and said, “don’t have time to find anything else, let’s see what this does.”
    BEST decision I’ve made in a while, despite my original skepticism.
    When I read the box, it was actually very straightforward and to the point. I was actually really okay with that, so I opened the powder and put it into a bowl, followed by the developing crème. The smell was a little intense at first and there was a slight tingle/mild sting at first on my scalp but it wasn’t unbearable and it went away fairly quickly.
    30 minutes later, I went to shampoo and the results were astonishing.
    My hair was actually extremely soft and the results left me speechless. My hair looks astounding.
    Definitely worth the money and I have a new favorite!

    • Jackie from GDY

      Hi There!

      So happy to hear you loved your experience with our Lightening Kit. Great impulse buy!! Thanks for your review.

      XX Jackie from GDY

  40. isiscaballero2 (verified owner)

    I have dark brown virgin hair and this lighting kit worked really well! It started to lighten my hair as soon as it was applied!

    The only bad thing I had to say is to work fast cause this lighting works fast too.

    • Jackie from GDY

      Hi There!

      So glad you had a great experience with our Lightening Kit. We recommend starting on your ends and do your roots last due to the fact it could process to fast. Thanks for your review.

      XX Jackie from GDY

  41. Rebecca Zabell (verified owner)

    First off, I do have a damaged scalp but this formula never felt like it was burning it or like something was wrong like it has before with other bleach products. I’m seriously impressed with the formula and so glad that that it came out so light the first time I bleached it. I’ve never had that experience before and look forward to relying on this product for any more dye jobs I do on myself or my sisters in the future.

    • Jackie from GDY

      Hi Rebecca,

      Thanks for your review. I am so happy to hear you had a lovely experience with our kit. Looking forward to being your go to in the future!

      XX Jackie from GDY

  42. Kelli (verified owner)

    I had been using this lightening kit for a few years and despite using it on the same spots over and over again, it never dried my hair and the bleached parts were just as soft and smooth as my unbleached sections.

    Then a few weeks ago I decided to bleach my entire head during quarantine. I still had 2 boxes of the old formula left so I used those first. My hair is extremely thick and shoulder length and it took 2 boxes to do the whole head. Afterwards my hair felt amazingly soft, like usual.

    Fast forward a month later and I wanted to go lighter so I ordered the new formula. Just mixing it up it felt much more dry than previously, but I still went ahead and applied it. Now while it did not damage my hair as bad as some other, more toxic bleaches, it left my hair drastically dryer. And anytime I blow dry my hair it legit smells like mushrooms.

    Like I said, I have used this kit previously many many times in the same bits of hair and never had issues, so it’s definitely the new formula and not just my hair. Unfortunately I will not be purchasing it again.

    • Becca from GDY

      Hi Kelli,

      We are so sorry you didn’t love your experience using GDY. Our new kit comes with double the amount of product as the old one and we have upgraded some ingredients to make our kit vegan and gluten free. If you applied the Lightening Kit over already bleached hair, then it may tend to make your hair feel drier than before. We suggest doing deep conditioning treatments in between lightening! Please feel free to email us at [email protected] with any questions!
      -Becca from GDY

  43. Jessica (verified owner)

    I love this kit! This bleach doesn’t strip the integrity of your hair. While you are waiting for your hair to process, it is a bit nerve-wrecking because like any other bleach it feels dry. But once you wash it out, your hair feels great! I love that my order came with a sample of the Wash and Rinse by GDY because I really wanted to try them out and they leave your hair feeling and smelling awesome!

    • Jackie from GDY

      Hi Jessica,

      Thanks for your review! I am so glad you loved your experience with our lightener and the samples of wash and rinse.

      XX Jackie from GDY

  44. mttorres91 (verified owner)

    I’ve always been very hesitant about bleaching my hair and damaging it more (I have very dry hair). Took a risk and i am loving the result.

    • Jackie from GDY

      Hi there!

      So happy to hear you took a chance with us. Glad you are loving the result. Thanks for the review.

      XX Jackie from GDY

  45. Patcheel (verified owner)

    TL;DR:

    Pros: -for the developer only being 25, it lifted a lot more than what I thought. (From a level 3 to level 9)
    -It’s OK, if you’ve previously used similar kits to this. Gets the job done.
    -very minimal waste, comes in box with just the bottle and powder
    -one bottle is good enough for doing your roots (i had about one inch regrowth)

    Cons: -wouldn’t recommend for beginners, in my opinion; directions on bottle are in small font, doesn’t come with gloves, processing cap or any small container to mix it in
    -Left my hair feeling pretty dry despite the added ingredients if soy protein and coconut oil
    -doesn’t come with a lot. if you have longer hair, you will need to buy more than one

    Full Review:
    I have a few gripes about this lightening kit, but it also isn’t the worst lightening kit I’ve used before. I wouldn’t recommend for beginners. Let me elaborate. So, I got this to do my roots, about one inch of regrowth, and for a small bleach bath to get rid of some previous color I had because I was getting ready to do a new color. One bottle for me was just about enough for what I wanted to do. I read the directions and info on the bottle of developer, albeit very small, but is there and the directions are also on the product page. I would’ve preferred the directions and information on a separate paper with a big enough font, just so it’s easier to read and if you plan on getting it for someone else. Be aware that this only comes with the powder and developer inside the small box. No gloves, no small container to mix it, no processing cap. While I appreciate its economic impact with providing as little waste as possible, it sucks if you don’t already have these things with you. The powder and developer mixed in my container just fine, I had no issues with it. It went on my hair just fine with my brush. I had enough for my roots and enough to do a small bleach bath. I will say that I was surprised at how well it lifted. My natural hair color is about a level 3 or 4. It said on the bottle it would lift up to 2 to 3 levels and was able to get a level 9 on my roots (lifting at least 4 levels), leaving it in for about 25 minutes, so I’m impressed with that! It also got rid of most of the left over red on my hair, not all of it but I was expecting that. The color I had was very persistent, but it wasn’t a big deal for me seeing as I was going pink. I wasn’t happy with how long it took for me to rinse out the bleach from my hair though, I had to wash my hair twice to get majority of it out, and even then I think there was still some residue left over. Granted, it may just be me because my hair is pretty thick, despite it being on the shorter side and thankfully, my hair is pretty strong and didn’t experience much breakage, if at all. Despite the bleach doing it’s job well and the included coconut oil and soy protein, it left my hair pretty dry afterwards. Definitely not as dry as some previous lightening kits I used, but enough that it bothered me. A deep conditioning treatment helped bring my back hair’s softness.
    (General tip for doing any kind of lightening on your hair: please, know the limit of what your hair can handle and PLEASE follow the directions. You don’t want your hair to fall out.)

    Overall: it did a good job lifting my hair to where I needed it, but it was hard to rinse out and left my hair very dry. This left me not wanting to use it again. I probably won’t be buying it again.

    • Jackie from GDY

      Hi There!

      Thank you for your in depth review. We are always looking for even more ways to share how to use our products and provide better consumer experience. I have passed on your feedback to our product development and marketing team.

      XX Jackie from GDY

  46. Hannah Martuscello (verified owner)

    I have medium/dark brown hair and I’ve never bleached it myself before. I’ve heard all the horror stories about at home dye frying your hair, but even after using this my hair was soft and light! Not to mention it smells pretty good. It did dry out a little, but that’s because I didn’t wrap it in tin foil, which is on me. All in all, worked great and I love it!!

    • Jackie from GDY

      Hi Hannah,

      Thanks for the review! Glad you enjoyed our kit. We also suggest doing a deep conditioning mask after lightening, especially if you are not coloring with our moisturizing dyes right after.

      XX Jackie from GDY

  47. Jenny Dang (verified owner)

    I wasn’t sure what to expect as I’ve bleached my hair before but always have had to use heavy duty stuff that completely fried and dried out my hair. I decided to give this lighter a try to refresh my highlights from home and couldn’t be more pleased. I decided to try one round of this (bought 2 in case) and it naturally lightened my black to a light medium brown. It works better than a highlighting kit I was using without damaging my hair. With that said, would probably need another round if I wanted to use their fun bright colors but am impressed and happy with the results and highly recommend!

    • Jackie from GDY

      Hi There!

      Glad you enjoyed your experience with our kit. We suggest, depending on the thickness and length of the hair, you may require more than one bottle to get you to a good base for a bright color. That being said Im happy you were able to lighten without damaging your hair. Thanks for the review.

      XX Jackie from GDY

  48. Quiayra Torres (verified owner)

    It is my first time trying the product. My hair was not dry or dead, I have a lot of hair that two boxes were good and also was some left that shared with my nieces. I like the kit that you guys made, thank you.
    Most like I will order that product again for ideas to keep me busy in the quarantine.

    • Jackie from GDY

      Hi Quiayra,

      Thanks for your review! I am so happy to hear you enjoyed your experience with our Lightening Kit and even were able to share some too!

      XX Jackie from GDY

  49. Maleah (verified owner)

    I really loved this dye! It didn’t make my hair dry out as much as usual hair bleach! I have short-medium hair that’s a little above my shoulders and one box was perfect for my hair.

    The only thing I would suggest to do is maybe put a instruction pamphlet (on recycled paper if wanting to be eco friendly!) and to include gloves! I luckily have a bunch already, but not everyone does!

    Overall a great hair lightener, I would definitely use again and would recommend it! 😊

    • Jackie from GDY

      Hi There!

      Happy to hear you enjoyed our Lightening Kit! I will pass on your ideas to our product development team. Thanks for your review!

      XX Jackie from GDY

  50. Alyssa Cowan (verified owner)

    Easy to use! And the rinse and wash packets smelled great. Will likely use this again, unless I go for some bulk powder/developer in the future.

    • Jackie from GDY

      Hi Alyssa,

      I am so glad to hear you enjoyed your experience with our kit! Thanks for the review.

      XX Jackie from GDY

  51. Lily Andrules (verified owner)

    Biggest take aways from this bleach is that its 1. super easy to use and 2. strips color really well. I have just past shoulder length hair that is really thick and I ordered 3 boxes total, which was the perfect amount. My only wish is that it would come with gloves, or maybe even a brush.

    • Jackie from GDY

      Hi Lily,

      Im so glad you had a good experience with our lightening kit! I will take your feedback to our product development team.

      XX Jackie from GDY

  52. lindylabriola (verified owner)

    Pros: It definitely lightened my hair without making it brittle! The wash and rinse packets at the end helped a lot with that.

    Cons: Even though GDY has doubled the size of their kit, it would be great if they’d make a disclaimer that if you have long, thick hair, you’ll definitely need two of these kits. If your hair is REALLY dark, then you might need more than two kits to get your hair to the right level of blonde—that gets expensive haha.

    I used this kit because I have sensitive skin, but this is actually the worst reaction to a lightener I’ve ever had—obviously everyone is different, but my head is still numb and tingling two days after application and after two washes. Maybe it was the Lighter Daze dye I put over it, but I can’t be sure.

    The kit advertises “dust-free powder,” but I had a big problem with the dust that rose from the packet and the subsequent fumes from the mixture, which also stayed in my hair long after washing and dying with the comparatively fragrant Lighter Daze dye.

    This kit seems to have worked so well for so many people, which is why I bought it. I hope it keeps working well for more people! I guess it’s just not for me.

    • Becca from GDY

      Thank you for your review on the Lightening Kit! We are sorry to hear you had a reaction to it. Since everyone’s scalp can tend to react different to lightener, we suggest immediately rinsing it out if it becomes painful on your scalp during the lightening process. The amount of Lightening Kits needed depends on the thickness of the hair and the amount of Lightening Kits needed is disclosed in our product usage tab! Please feel free to reach out to us at [email protected] with any questions!
      -Becca from GDY

  53. gina_leonrodriguez (verified owner)

    I naturally have dark brown hair with red tones in the sun. I used 1 box for half my hair which lightened it to a golden orange color. I used a 2nd box the day after and was able to accomplish a lighter blonde. I love that it didn’t damage my hair. The only thing is you have to make sure you rinse your hair out really good for the smell to go away. Other than that love the product.

    • Jackie from GDY

      Hi There!

      Thanks for the review. Happy to hear you were able to create the base you wanted!

      XX Jackie from GDY

  54. pens67 (verified owner)

    Hands down the best bleach I’ve ever used. I’ll never use anything else.

    • Jackie from GDY

      Hi There!

      Thanks for the glowing review. So glad you loved our kit!

      XX Jackie from GDY

  55. Ashley Miller (verified owner)

    Wow! This lightened my hair so well and so fast!! I was really amazed and so pleased with how my felt immediately afterward. It’s been a few days and my hair feels great which is amazing because it is now a very light blond! It’s perfect for toning into a nice silver which I will be doing soon :) I will definitely buy this kit again in future!

    • Jackie from GDY

      Hi Ashley!

      So glad to hear you enjoyed your experience with our Lightening kit! Thanks for the review.

      XX Jackie from GDY

  56. Cheyenne Freeman (verified owner)

    Omg!! Absolutely stunning!! Extremely even coverage. This erased the blood red dye that I have been committed to for the last 5 years and made the perfect base for my now rainbow hair. It left my hair feeling moisturized and my natural curls were fully intact once the dying was finished. Best product for people like me that don’t trust anyone around their hair. ❤❤❤❤❤

    • Jackie from GDY

      Hi Cheyenne,

      I am so glad to hear this! Happy you found success with our kit and were able to create a base for your rainbow hair! Thanks for the review.

      XX Jackie from GDY

  57. Sarah Hopper (verified owner)

    I have never bleached my own hair before, and I was very nervous but this kit worked well for me. I was going to do my whole head, but decided to just start with the ends and I’m glad I did because I wouldn’t have had enough bleach for my entire head. If you have long hair past your shoulders make sure you buy 2 kits at least for your whole head

    • Jackie from GDY

      Hi Sarah,

      Thanks for your review. Im so glad you gave at home hair bleaching a try with us! Totally agree to buy more than you think you’ll need just incase.

      XX Jackie from GDY

  58. Bria Bush (verified owner)

    I loved how gentle the bleaching kit was! I was a little worried because I do have an allergy to coconut but I was not bothered. I do wish the developer was a little stronger though.

    • Jackie from GDY

      Hi Bria,

      I am so glad you enjoyed how gentle our lightening kit is! Thanks for the review.

      XX Jackie from GDY

  59. Fiona Coffey (verified owner)

    Before I used the lightening-kit, my hair was dark brown, and it lightened to about a level 8 or 9. It did not take as long as I was expecting either! I have short, chin-length hair and one box was just barely enough to do my whole head! Next time, I will probably get two boxes, because I’d rather have too much than not enough, and it was cutting it a little close. I was expecting there to be a little more product than there was. But all in all, it made my hair the perfect canvas for coloring, and that is what I wanted! I really appreciate the gluten-free, vegan formula. I have sensitive skin and am allergic to gluten. It surprises me how often it’s put into hair products!

    • Jackie from GDY

      Hi Fiona,

      Im glad to hear you liked your experience with our lightening kit. I totally agree with you on buying more than you think just to be safe! Thanks for your review.

      XX Jackie from GDY

  60. Sarah (verified owner)

    Loved this! My dirty blonde hair was basically white and so soft! I would need two boxes to get my whole head bright white/consistent but for highlights one box was perfect!

    • Jackie from GDY

      Hi Sarah,

      So glad you were able to get the highlights you wanted. Thanks for your review.

      XX Jackie from GDY

  61. Briana Lindsay (verified owner)

    Wonderful product but I highly recommend buying this brands conditioner to condition your hair after bleaching. I had to smother my hair in conditioner and let it sit for 5 minutes after bleaching and rinsing my hair. It felt like my hair was dry but it was wet. Other than that the bleach worked like it’s supposed to!

    • Jackie from GDY

      Hi Briana,

      Thanks for your review! All bleaches are drying, but we hope ours nourishes your hair and prevents major damage. So glad you love our conditioner! Always a good idea to deep condition after bleaching.

      XX Jackie from GDY

  62. Madison Stefanchik (verified owner)

    I was super happy with this lightener! I used 2 boxes for my medium length hair and it was just enough!

    • Jackie from GDY

      Hi Madison,

      So glad you are happy with our lightening kit! Glad you could create a perfect base.

      XX Jackie from GDY

  63. Kylee Flores (verified owner)

    I bought two of these lightening kits and they worked great. My hair was a medium brown and it had lifted to about a level 9-10 and still left my hair feeling super healthy. The only downside was the smell, it was very over whelming for me but otherwise it was a great first experience with GDY’s hair products!

    • Jackie from GDY

      Hi Kylee,

      Im so glad to hear you had a great first time experience with our Lightening kit! It creates a perfect base for the colors of your dreams.

      XX Jackie From GDY

  64. Abigail Baldridge (verified owner)

    I have used this lightener 3Xs (my hair was really dark) and my hair is still alive and healthy!!! I was amazed. I’ve bleached my hair in the past and it would always be crunchy, frizzy and just awful to brush. This didn’t happen with GDY plus it’s way easier on the smell. Whenever I want to lighten my hair again this is what I will get and I’ve already told my sister and recommended it to her!

    • Jackie from GDY

      Hi Abigail,

      So glad to hear you were able to lift your hair with out that crunchy, fizzy feeling! Happy you recommended us. Thanks for the review.

      XX Jackie from GDY

  65. Emily Wheeler (verified owner)

    I’ve never dyed my hair before so I did a TON of research about cruelty-free dyes and how to keep my hair as healthy as possible while still getting good results. I finally decided to bite the bullet and order GDY and wow!! I had a kinda medium-light brown hair color before using this lightener and it worked amazing! My hair is bright blonde and super healthy! I did have to buy a second box to do some touch-ups (like I said – I had never dyed my hair before) and I waited 2 weeks to re-lighten but it worked so wonderfully! I’ve had so many friends ask what brand I used because my hair is so soft and healthy!!! I’m so so so happy with the results!

    • Jackie from GDY

      Hi Emily,

      Welcome to the at home hair dye club! I am so glad you had such a wonderful experience with our Lightening Kit.

      XX Jackie from GDY

  66. fernandomrocha12 (verified owner)

    Alright. So I have never dye my hair before trying out GDY. My hair is naturally black so getting it light enough to use the lighter daze was a process. I lightened my hair twice, waiting two weeks before the second round and it worked perfectly. It didn’t leave my hair white but it was a very light yellow almost silvery looking and the sky high worked! Thank you. This also didn’t really burn while using it. Each time I left it on for 50 mins

    • Jackie from GDY

      Hi There!

      So glad to hear you were able to create a great base for Sky High!

      XX Jackie from GDY

  67. maricris ampil (verified owner)

    First time using this and unfortunately it only lightened my roots to a rusty yellow color. My hair is dark brown/black and past my shoulder. I used the entire package of bleach on my hair and left it on for about an hour. I was hopeful since I saw so many positive reviews, but disappointingly it didn’t work for me.

    • Becca from GDY

      Hi there,
      So sorry you didn’t love your experience using GDY. The way your hair lifts can depend on a number of factors, including previous color history and saturation of the product. You may be able to go in with more product to really ensure your hair is fully saturated with the product in order to lift properly. Most people need between 3-4 Lightening Kits to ensure proper and even lift! If you have any questions please reach out to [email protected]!
      xx Becca from GDY

  68. Ema Kenyon (verified owner)

    i love how fast this started lightening my hair! I’m used to boxed dyes and having mildly orange hair and that didn’t happen this time! I love this product!

    • Jackie from GDY

      Hi Ema,

      I am so glad you loved our Lightening kit!

      XX Jackie from GDY

  69. itsizzyv (verified owner)

    2nd time purchasing – and still very satisfied. Amazing product!

    • Jackie from GDY

      Hi there!

      Thanks for being a fan!

      XX Jackie from GDY

  70. missfallynista (verified owner)

    I bought 2 of these in an attempt to bleach out blue and dye my hella grown out roots for new colors (both of which I’ve left reviews for now) and this stuff is great. There’s so much more than you think in one package alone. It filled my entire dye bowl which was seriously impressive. It lightened my roots to a platinum very easily. Obviously the blue was more difficult to get out, but it faded it to a light enough shade of blue that I was able to dye over it with Riot and there wasn’t any leftover blue visible.

    • Jackie from GDY

      Hi There!

      Thanks for your review. I am so glad to hear you loved our Lightening Kit!

      XX Jackie from GDY

  71. ZahriaHendrix (verified owner)

    I had virgin 4c natural hair and I was interested in dying my hair lavender so I used the lightening kit and I was amazed by the results. I was worried my thick 4c hair wouldn’t respond and lift well but after the first lift, I was a light orangeish color which surpised me in a good way considering I was barely expecting to get a light brown. After the second lift I was a very light yellowish blonde, which again surprised me considering where I started. I was also worried about the state and grade of my hair after lifting but the formula and directions made it easy to apply and resulted in my hair feeling healthier than I expected when dealing with a lightener. Overall super happy with the result and would encourage anyone is skeptical about this product (especially my fellow black people) to take the dive and do it.

    • Jackie from GDY

      Hi There!

      Wow! Thank you for the glowing review. I am so happy to hear you has such a wonderful experience with our lightening kit.

      XX Jackie from GDY

  72. Sarah Ferguson (verified owner)

    I love this lightening kit!! It lifted my natural (virgin) hair extremely well without noticeable damage, while also getting a good lift on the parts of my hair that had previously been dyed black. An overall wonderful experience!

    • Jackie from GDY

      Hi Sarah,

      Thank you so much for your kind words! I’m glad to hear you had a wonderful experience and could lift your hair so well.

      XX Jackie from GDY

  73. paije99 (verified owner)

    I love this product! It is not damaging and the formula is so so creamy. I just ordered peach fuzz and I am so excited.

    • Jackie from GDY

      Hi There!

      I am so glad you love our lighting kit! Im sure it will create the perfect base for Peach Fuzz!

      XX Jackie from GDY

  74. Kimberly Cawley (verified owner)

    I have bleached my hair a few times but never at home. I used this lighting kit and LOVED it. It was easy to mix, apply and gave great results. I have very dark brown hair and tho it did not lift as much as I hope but it still brought it to an orangey blonde. Only negative is there was not enough to do my whole head. My hair is barley past my shoulders. Will definitely use again!!!

    • Jackie from GDY

      Hi There!

      I’m so glad you loved how easy it was to apply. You may need more than one depending on length and thickness. Also you may need to tone it too to get to your desired shade. Can’t wait for you to try it again!!

      XX Jackie from GDY

  75. marian.hampe (verified owner)

    On God, this is one of the best lighteners I’ve ever used. I have dark blonde hair and my hairdresser uses me to test out dyes and such for her portfolio so I’ve used a metric ton of bleach in my day. It usually takes a solid two rounds of bleach to get my hair to platinum but the lightening kit got my hair essentially white in 40 minutes with no heat processing, and my hair felt good as new after one soak in some conditioner. I love the tone so much I haven’t even added color to it, I’m just enjoying it as is. I could not recommend it highly enough! I will definitely be buying this again (and again and again).

    • Jackie from GDY

      Hi There!

      Wow! Thank you so much for all your kind words. I am so glad you are absolutely loving our Lightening Kit!

      XX Jackie from GDY

  76. Daniela Rubio (verified owner)

    I used like three different bleach kits in my journey to go blonde to use lighter daze and this was *by far* the best one. The formula is so creamy. It had soy protein and coconut oil so it left my hair feeling just as healthy as before I bleached it. I got two kits but i had level 4 hair that I got to 9. This got me to level 7 in one go and I wish I would have gotten four kits so I could have only used this. The only problem I had was that it was small-ish and I had to use 2 kits to saturate my whole head but I had to use 3 of the other brands so it’s still much better for the price.
    DIY bleaching is tricky and this is a great bleach kit to be able to do it! Just be very careful lol.

    • Jackie from GDY

      Hi There!

      Thanks for your review, i’m glad you were able to see success with our bleach kit! It creates the perfect base for our colors.

      XX Jackie from GDY

  77. Breana Aldrich (verified owner)

    First time coloring my own hair and I used this and the color Narwhal and it turned out beautifully. Easy and wonderful products from GDY and highly recommended!

    • Jackie from GDY

      Hi Breana,

      Welcome to self-dye club! So glad you had an awesome experience with our lighting kit. I’m sure you are looking like a teal queen with Narwhal on!

      XX Jackie from GDY

  78. rene_ibarra (verified owner)

    This was my first time ever bleaching my hair. I have extremely dark hair like borderline jet black. It successfully made it go blond, but due to how dark my hair is, not light enough to capture a color like narwhal, it came out more green for me. So if you have dark hair just FYI, you’re gonna need a little more work than most. Otherwise it’s great, didn’t smell like toxic chemical, didn’t burn my scalp, it didn’t make my hair fall out and it kinda smelled like fruit loops which was nice. I’d definitely recommend.

    • Jackie from GDY

      Hi There!

      Thank you for your review. Depending on the color of your hair you may have to tone it or lighten it more before using colors like Narwhal. I’m glad you enjoyed the process though!

      XX Jackie from GDY

  79. bottledcryptid (verified owner)

    Use this all the time when my roots need touching up and works WONDERFULLY! :D

    • Jackie from GDY

      Hi There!

      So glad you love our lighting kit. We love to keep you looking fresh.

      XX Jackie from GDY

  80. Terry Herres (verified owner)

    Awesome lightening kit, got me from level 4 to level 10 with no itchy or pain, it says no scalp but we ended up going all the way down to my scalp with no issues. Left it in for a lil over an hour and hair is still strong and healthy (for bleached hair). My stylist friend was skeptical at first but ended up loving it!

    • Jackie from GDY

      Hi Terry,

      So glad you and your friend enjoyed our lighting kit!

      XX Jackie from GDY

  81. Ryan McCall (verified owner)

    Definitely Lightened my hair!!! Was hoping it would lift a bit more, as I had already had the half of my head dyed blonde, but overall a good product. Super safe, and really good for sensitive scalp people, cant wait to use rock lobster when it comes in for the half of my head !

    • Jackie from GDY

      Hi Ryan!

      So glad you enjoyed our lighting kit! I’m sure it created a perfect base for Rock Lobster. Can’t wait to see it.

      XX Jackie from GDY

  82. lupita ayala (verified owner)

    THIS STUFF IS AMAZINGGG. It didnt dry out my hair like most bleaching products often do. It lighten up my hair perfectly and evenly. 10/10

    • Jackie from GDY

      Hi Lupita,

      Aw shucks thanks we would give you a 10/10 for your support! Glad you love it!

      XX Jackie from GDY

  83. Reagen John (verified owner)

    Wow it works really well! I hadn’t lightened my hair in several years, my natural is very much a level 3 and it got me all the way up to a 7! I had to buy a second bottle though because my hair is so thick I only was able to lighten my front two sections before running out (went a week with the back of my head and roots dark brown) 😂

    • Jackie from GDY

      Hi Reagen,

      Honestly, split hair is a look! Our co-founder Hayley has been rocking a blonde in the front dark in the back look for a bit now. So you were just channeling your inner Hayley! I am so glad to hear you were able to get a great lift with our lighting kit. I hope it created the perfect base for your next color.

      XX Jackie from GDY

  84. Abby Laine Faber (verified owner)

    lightened my hair, but not nearly to the level I expected (came out bright yellow?) and left scabs on my scalp :-( I have bleached my hair in the past and don’t have a sensitive scalp, but this stuff really hurt and left the marks to prove it.

    • Becca from GDY

      Hi Abby,

      Thank you for your review on the Lightening Kit. We are so sorry you had a poor experience using GDY. Most hair typically does lift yellow and will need a toner to take you to a natural blonde color. Several factors could play a roll in why it left scabs on your scalp including washing your hair before lightening, if it is that time of the month, as well as dry scalp. We always suggest washing the lightener off immediately if it becomes painful. Please feel free to reach out to us at [email protected] for more info or concerns.

      xx Becca from GDY

  85. Brenna Clark (verified owner)

    I bought this lightening kit because I have dark brown hair and wanted to have Narwhal tips– I was very nervous about using it but it was actually incredibly easy! I probably could have used another application to take out more of the yellow tones, but I was in a rush to have color and I’m still so happy with my results. I was also very thankful that they included samples of the GDY Wash and Rinse, as it made my hair feel so nice after the lightener!

    • Jackie from GDY

      Hi Brenna,

      So glad you were able to get the perfect base for your teal hair!

      XX Jackie from GDY

  86. Emilee Corral (verified owner)

    Wowwww. As someone who gets their hair done religiously with wild colors, this really impressed me. This was my first time “lightening” my hair by myself for sunshine yellow, and i almost cried at how good it looked. My hair has been bleached so many times before so i just left it on for 15 minutes instead of 30 and it came out perfect! I have brown hair. Will be using this product forever now!!!

    • Jackie from GDY

      Hi Emilee,

      I am so glad to hear you got the perfect base for your sunshine yellow!!

      XX Jackie from GDY

  87. Katherine Pazda (verified owner)

    So happy with this kit! Simple to use once you read the directions online and on the box. Took 3 passes with weeks in-between, but I managed to lighten dark brown to light blonde

    • Jackie from GDY

      Hi Katherine!

      So glad to hear it! I’m glad you were able to get to a light blonde.

      XX Jackie from GDY

  88. Leighta (verified owner)

    Very easy to use. The FAQ and Product Usage area was a great resource for tips and tricks because I was nervous about doing this myself. I have an extremely delicate scalp and this lightener had no negative effects!

    • Jackie from GDY

      Hi There!

      I am so glad to hear you had an easy time with our kit. Im even more excited to hear that our FAQ’s and Product Usage area’s on the site helped you out in the process.

      XX Jackie from GDY

  89. Mackenzie Lenora (verified owner)

    I bought this lightening kit for my fiance since he wanted to change up his hair. We’ve had a hard time finding something that will lighten his hair since it’s naturally so dark (we’ve tried several brands at home over the last 2 years). This we put on and his hair within 20 minutes was white and his hair didn’t feel damaged at all.

    • Jackie from GDY

      Hi There!

      So glad to hear you had success with our Lightening Kit! No damage and lifted hair woo hoo!

      XX Jackie from GDY

  90. Libby Jennings (verified owner)

    My only issue is that it didn’t lighten near as much as I expected it to. I would recommend using a color lifter/remover beforehand to get the best result if you have medium, darker hair or if you dye it a medium tone. Everything else about it is amazing!

    My hair is naturally light brown and I have been dyeing it a semi-dark red for years and brightening it up with semi-permanent on top. As expected, bleach on top of red turns it orange, but that’s actually the effect I was going for. I didn’t go anywhere near my scalp with this because my skin is crazy sensitive, but it didn’t hurt my ends at all. The texture is thick once it sets so that it’s easier to fully saturate the hair and prevent uneven tone, please don’t let other reviews deter you. It was also very easy to blend up for a nice gradient and my fade is nowhere near choppy.
    The samples of shampoo and conditioner that came with my order were BOMB and now I’ll have get my hands on those!

    • Jackie from GDY

      Hi Libby,

      I am sorry you weren’t able to lighten your hair as much as you liked, but glad you enjoyed the process. Also love that you enjoyed the hair care samples enough to to get some full size versions!

      XX Jackie from GDY

  91. Ari Florkey (verified owner)

    I have messed with my hair a lot. I have had successes and terrible failures (chemical burns on my scalp. ow.), and I liked this lightener a lot. I have naturally dark brown hair, a solid level 2-3 with a lot of brassy tones when it’s lightened.
    So I was VERY skeptical when I bought this, but figured I’d keep it away from my roots and if worst came to worse I’d just buzz my head again.
    When I first mixed this there was barely any chemical smell which is a very nice plus. On the other hand, the mixture was very grainy. And I mixed that for a while, and it stayed grainy until it finished processing and even a bit during the rinse out.
    Now when you apply, it’ll take a while to look/feel like it’s working. I’m begging those of you with a similar “too much” gene: fight the urge to start going near your roots. I fought my urge and I’m glad I did because suddenly my level 2/3 hair was a 7-9 by the end of processing. And I rinsed it out before the end of the process time.
    Pros: No chemical smell. Plenty of product. She lifts you way up. Not much damage.
    Cons: Grainy. So grainy. Worryingly grainy, but you’ll be fine.

    I would absolutely recommend this.

    • Jackie from GDY

      Hi There!

      Thanks for your review on our lighting kit! I’m glad to hear you had a good experience with it and it was able to lift you way up!

      XX Jackie from GDY

  92. Deanna Garber (verified owner)

    Does what it says and is very easy to use. First time using any sort of product to lighten my hair and this was very straightforward and it’s measured for you which is super helpful. Just wish they included gloves with it. But other than that, good product! Would buy again.

    • Jackie from GDY

      Hi Deanna,

      Welcome to the self lighting club! I’m happy to hear you had a good first experience and hope there are many more to come.

      XX Jackie from GDY

  93. Bobbie Michelle (verified owner)

    The product is really good, gets your hair light without damaging too much! But I do have medium length fine hair and 1 box wasn’t quite enough.

    • Jackie from GDY

      Hi Bobbie,

      I’m so glad you enjoyed our lighting kit! The length and thickness of your hair really determines how much you need. I always suggest buying one box more than you think, because you can always returned an unopened unused item. So happy you were able to have a great lighting experince.

      XX Jackie from GDY

  94. Camryn Tokos (verified owner)

    Really easy to use and worked great! Wonderful as a base for color!

    • Jackie from GDY

      Hi Camryn,

      So happy to hear you could create a wonderful base for you color.

      XX Jackie from GDY

  95. Samantha Luellen (verified owner)

    GDY! BEST HAIR LIGHTENING KIT EVER!! I am so happy with my results, my hair does not feel dry or damaged at all! Shipping was so quick, even during a global pandemic! So happy with the Wash and Rinse samples that came with it. I ordered those as well!! Love, love, love this line! Haley has always been my hair inspiration for many many years and I am so happy that I found this line! Lifetime customer now!

    • Jackie from GDY

      Hi Samantha,

      Welcome to the GDY community! I am so glad you loved the lighting kit and Shampoo and conditioner. We are also so happy you found us!

      XX Jackie from GDY

  96. splasce2 (verified owner)

    I’ve had my hair bleached and dyed before but always professionally. Since quarantine has kept me inside I decided to color my hair with narwhal and I needed to bleach it beforehand. By far this has been the EASIEST & FASTEST bleaching experience I’ve ever had. My hair is a dark brown and lifted to a nice blonde within 30 minutes and did very very little damage. In all honesty I don’t see any damage at all?? I highly recommend this lightening kit 1000/10

    • Jackie from GDY

      Hi There!

      I am so so SO glad you loved our lighting kit. Welcome to the quarantine dye club! I’m sure your Narwhal hair looks amazing!

      XX Jackie from GDY

  97. ehiggins2017

    I’m actually shocked at how light my hair got. I have naturally dark hair so I figured I’d have bright orange hair after my first use, but my roots are blindingly white. Super happy with how this turned out & with how easy it was to use! My only criticism is that I wish there was some sort of graphic to show how much you’ll need- I bought 2 boxes and easily could’ve used another. Overall though I’m super pleased!

    • Jackie from GDY

      Hi There!

      Thanks for your review. So glad you were able to create the perfect base for a fun color!

      XX Jackie from GDY

  98. Halleruejah (verified owner)

    This was my first time dying my hair without my mom’s help at home and thank GOD it’s so forgiving because I fudged up by taking too long so luckily it prevented my hair from falling out! Yike! My unevenness is completely my fault and everything on this products end worked great. One wash with the GDY wash and rinse and my hair was back to normal after my color.

    • Jackie from GDY

      Hi There!

      Welcome to the self-dye club! It’s always a learning trip the first time, but I am glad you were able to get through it with some of our products. I’m sure your new color looks great! If you are ever without Mom again and need help feel free to reach out to our hair expert via [email protected] she would be happy to help you through your self-dye journey.

      XX Jackie From GDY

  99. Dani (verified owner)

    This is absolutely the BEST lightening kit I have ever used. Typically when I try to bleach the old dyed parts of my hair, they turn out orange while the rest of my hair is the desired blonde color. However this kit did a fairly even job. While the ends of my hair are a slightly darker yellow blonde (which was expected), overall it was pretty even. Will definitely buy again in the future.

    • Jackie from GDY

      Hi Dani!

      So glad you are liking the lift this lighting kit gave you. I hope you are able to create a perfect canvas for your new color.

      XX Jackie from GDY

  100. Crystal (verified owner)

    The lightening kit is pretty good. You might need a stronger developer if, like me, you have long, dark black hair. It lightens my hair to a bronze, yellow just enough to get my blue/green hair color. It doesnt damage my hair like other lightening products.

    • Jackie from GDY

      Hi Crystal,

      Thanks for your review on our lighting kit. Depending on length, thickness, and color of the hair you may need to lift more than once with our kit. However, I am glad to hear it gave you a great base for the blue/ green color you want and you didn’t experience any damage.

      XX Jackie from GDY

  101. Michael Dombrowski (verified owner)

    The Lightening Kit worked amazing! It lifted fairly quickly and effectively while being extremely gentle. My hair felt dry, but not fried or damaged after washing out the product, but the included shampoo and conditioner revitalized my hair- i was amazed! It’s only been three days since using everything and my hair looks great and feels like it hasn’t been touched! Amazing product, excellent results. I would definitely recommend trying it out!

    • Jackie from GDY

      Hi Michael,

      So glad you are loving your excellent results with out lightening kit! I’m sure your hair looks fab. Also glad you loved your samples of wash and rinse make sure you try out our whole Color Kind line!

      XX Jackie from GDY

  102. millermholli (verified owner)

    I really liked this lightener. I dyed my hair on my own for the first time and decided on this after a lot of research. I have medium-light reddish hair and it did a great job lightening it to a nice blonde. Hair was a little brittle after washing and drying (before putting on the color), but that’s to be expected. After I put on the color, my hair was in excellent shape! I’m shocked at how beautiful my locks are with bright teal color! This was super easy to use, too. I’d use again in a heartbeat!

    • Jackie from GDY

      Hi There!

      I am so glad to hear you had a great success with our lighting kit. It creates a great base for those bright colors. I’m sure your teal looks AMAZING.

      XX Jackie from GDY

  103. Stargazer (verified owner)

    I never lightened my hair by myself because I see people melting off their own hair and would get scared that it would happen to me. So I bought this to see if I could actually lighten my hair without worrying about measuring stuff. It worked much better than I hoped, tho I didn’t put much on one part out of fear I was going to mess up so it’s a little darker but it worked out and I’m happy with the results.
    THANK YOU SO MUCH YOUR PRODUCT IS AWESOME!???

    • Jackie from GDY

      Hi There!

      I am so glad to hear you had success with our lighting kit! No hair melting is what we like to hear! Thanks for being an awesome customer.

      XX Jackie From GDY

  104. erikamking12 (verified owner)

    My hair was medium brown with highlights and I did have to use two lightening kits to get it blonde enough for a good canvas, but even with lightening one after the other, my hair still felt soft and SAFE. There was no fear of my hair breaking off. This stuff is awesome.

    • Jackie from GDY

      Hi There!

      I am so glad you love your lightened hair! We worked really hard to make a gentle but effective lighting kit, glad you enjoyed it.

      XX Jackie From GDY

  105. matthewcarroll0123 (verified owner)

    so as a 15 year old with buzzed hair during this time, i’ve been trying to dye my brown hair blue, but i wasn’t getting the result i wanted. i figured i needed to bleach, but i was nervous… but i finally caved in and bought this kit. this kit IS amazing. it turned my brown hair into a beautiful blonde and was the perfect canvas for the Blue Ruin dye. definitely recommend to everyone, and if you are unsure… just do it!! this kit leaves your hair soft and makes it look amazing

    • Jackie from GDY

      Hi There!

      I am so glad you enjoyed our lighting kit. We pride on having a more gentle lighter that will leave your hair soft! Im sure your blue looks amazing!

      XX Jackie from GDY

  106. Vikki (verified owner)

    Great product I had black hair and didn’t want to use regular bleach and have previously bought Blue Ruin and loved the product and the condition of my hair afterwards. Only wish it was available in the UK as shipping and customs is quite costly. But the products are all amazing.
    ? GDY

    • Jackie from GDY

      Hi Vikki!

      I am so glad to hear you loved your experience with our lighting kit! We hope to be in the UK someday. Thanks for your support.

      XX Jackie from GDY

  107. Makena Burner (verified owner)

    This is hands down the best lightener I have ever used! It worked so fast and lifted my hair to a super light, almost white, blonde—the perfect canvas for vibrant color!! My hair is super thick so I had to supplement with some old bleach for part of my head and the difference in end result was insane. It also didn’t leave my hair brittle or dry like bleach tends to. Now I know to buy two next time. And there will definitely be a next time!!

    • Jackie from GDY

      Hi Makena,

      I am glad you loved our lighting kit! Totally creates the perfect canvas for vibrant color. Hope you keep having fun with color!

      XX Jackie from GDY

  108. April Jonker (verified owner)

    This is a great lightening kit at a great price. The product works quickly, and the amount provided was more than enough to cover all of my hair (mine is slightly longer than shoulder length for reference.) I used the kit yesterday, when I washed it out I used the scalp wash to make sure I got it all out of my roots, and after towel drying used the prime spray before blow-drying. I am proud to report that my hair is not damaged and I am not experiencing any breakage, and my hair is fine/thin so I usually expect some damage after a process like this. I will definitely purchase again to maintain my roots in a few weeks. Thank you, GDY!

    • Jackie from GDY

      Hi April!

      I am so glad you enjoyed your experience with our Lightening Kit. Also love that you are using our color kind line. Glad we could help you keep looking fresh!

      XX Jackie from GDY

  109. ediithvh (verified owner)

    This was the first time doing anything to my hair, I have very dark brown (close to black) hair and I expected my hair to be orange once I applied the first time. So I bought two kits so I could do another round and I’m very happy with the results! The smell of the lightener was bearable so that was a plus to my lightening experience!

    • Jackie from GDY

      Hi there!

      Congrats on doing your hair for the first time, welcome to the club! Im so glad to hear you enjoyed our lighting kit! Can’t wait to see your look.

      XX Jackie from GDY

  110. Reece (verified owner)

    Ordered two packs and it perfectly covered all of my hair (just past shoulder length) and lightened my medium brown roots to a nice blonde. It did cause some irritation but I think that’s on my end

    • Jackie from GDY

      Hi Reece,

      Thanks for your review on our lighting kit. I am so glad you enjoyed it. While we pride ourselves on having a gentle lighting kit, if you do have sensitive skin, much like any other lighting kit, it may cause some irritation. IF you have any other questions about this, feel free to reach out to our hair expert Becca at [email protected]

      XX Jackie from GDY

  111. hebasay (verified owner)

    This was my first time putting any sort of dye in my virgin black hair, I was really disappointed with the results. It turned my hair so orange and not blonde as I was expecting it. I don’t know what to do because I wanted to dye my hair blue but it will look just so swampy over the orange.

    • Becca from GDY

      Hi there! Thank you for your review. With lightener on black hair, it is possible you may need to lift it twice to get to a nice blonde base. The lightener has to break through all the underlying pigments before the hair reaches blonde and it is possible that it just needs to sit on a bit longer to break through the orange pigments. Feel free to email us at [email protected] for more help!
      – Becca from GDY

  112. Miranda Hogue (verified owner)

    My only regret was not buying more. The kit quickly lightened my medium brown hair and left my hair feeling soft afterwards. Unfortunately, my hair is just past shoulder length and I should have ordered at least two lightening kits the first time.

    • Jackie from GDY

      Hi Miranda,

      Thank you for your review on our lightening kit! We are glad you love it! Depending on the length and thickness of your hair you may need more than one lightening kit, but that just means you get more fun mail! Happy Dyeing!

      xx Jackie from GDY

  113. Robert Hatfield (verified owner)

    The GDY Lightening Kit worked flawlessly for me! I was able to go from my Dark Brown natural hair to Riot Orange and it looked EXACTLY like the pictures from the models! I am thoroughly in love with GDY and the fact that their lightening kit worked so well for me was just astounding. 5/5 easily.

    • [email protected]

      Hi Robert,

      Thank you for your review on our lightening kit. We are so glad you love it! Happy Dyeing!

      xx Jackie from Good Dye Young

  114. Marlis Woodward (verified owner)

    I wish I could give this 4 1/2 stars because it works beautifully!! the only issue is that I’m allergic to it :( if y’all could maybe make a sensitive skin version I would be so happy!!!!

    • Hallie

      Hi!

      We’re so glad you were able to lighten your hair with our Lightening Kit but we’re so sorry you’re allergic! While bleach is rather hard to alter, GDY is always working to improve our existing products and produce new ones. Thank you for your feedback!

      If there’s anything else we can help you with, please feel free to email us at [email protected]!

      xx Hallie from GDY

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GDY Hair Lightening Kit

Our Hair Lightening Kit is exactly what you need to bleach hair to that perfect white canvas so it’s ready to show off some vibrant color. 

$16.00 or $13.60 / month

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