Find Your Perfect Shade

    We've taken the guess work out of color. See what shade will look best based on your starting hair level.

WHAT WORKS BEST FOR YOU?

  • Platinum

    Best shades for level 10 hair.

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  • Blonde

    Best shades for levels 8 & 9 hair.

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  • Light Brown

    Best shades for level 7 hair.

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  • Medium Brown

    Best shades for level 6 hair.

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  • Dark Brown

    Best shades for level 4 & 5 hair.

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  • Redhead

    Best shades for level 6 - 8, red hair.

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PIGMENTS WITH A PROMISE

Rockstar-grade, hair-healthy, people & planet friendly products to help everyone live vibrantly.

VEGAN & CRUELTY-FREE

HAIR-HEALTHY FORMULAS

ROCKSTAR QUALITY

FOR THE GOOD