Great Shade
"I'm obsessed with this color. Purple is my favorite, but I tend toward darker colors. Make It Happen has been great for that! But I love having a different tone of dark purple as well, as I like this one just a bit better!"
Complete Your Routine
You May Also Like
Current Selection: Nasty
The Facts
- Deep purple with warm undertones
- Semi-Perm
- 16-24 washes
- Most vivid on level 7+ hair
Nasty is a special-edition semi-permanent shade created in collaboration with longtime GDY stan and creative muse, Rico Nasty.
With a signature sound that blends elements of punk, metal, and trap, Rico Nasty brings that raw energy of punk expression to her personal style. Inspired by the chaos, energy, and attitude of the mosh pit, Nasty is fearless, loud, and unapologetic.
Nasty combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our clean & vegan semi-permanent hair dye acts like a hydrating hair mask full of good-for-hair ingredients.
- Hydrolyzed Rice Protein enhances strength & volume
- Sunflower Seed Oil fights fading from UV & heat
- Glycerin and Orange Oil conditions, strengthens, & enhances shine
And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.
Level 10
The perfect base for the most vibrant and long-lasting results!
Level 9
Nasty can easily cover the yellow tones present in level 9 hair.
Level 8
Nasty will be show up as a deep purple on level 8 hair.
Level 7
Nasty is pigmented enough to transform level 7 hair to a dark. almost black, purple.
Creator Color: GDY x Rico Nasty
Purple is Rico Nasty’s favorite color — now, Nasty is GDY’s new favorite color.
With a signature sound that blends elements of punk, metal, and trap, Rico Nasty brings that raw energy of punk expression to her personal style. It’s not about being a character, it’s about being herself. Sometimes alternative, sometimes mainstream. Sometimes pretty, sometimes punk. Always bold. Always Nasty.
Nasty is a love letter to Rico’s fans and a creative spark for the entire GDY community, pros and fans alike.
“This is for girls who don’t mind blending in but were born to stand out.” — Rico Nasty
Because being Nasty isn’t just an attitude… it’s owning who you are, loud and proud.
Overall rating: 4.8157897 / 5 from 38 reviews.
AI Generated Review Summary
Nasty is a special-edition semi-permanent hair dye by Good Dye Young, featuring a deep purple shade with warm undertones. It is formulated with salon-grade pigments and nontoxic ingredients, offering vibrant and long-lasting color. The product is praised for its hydrating properties and cruelty-free certification.
Summary topics
- Deep Purple Color (40%): A substantial number of customers remarked that the purple color is beautiful and perfect for their hair.
- Vibrant Colors (40%): Many customers expressed appreciation for the vibrant and long-lasting colors of this product, with no negative reviews mentioned.
Review topics: ["color","hair","looks","smells","purple","dye","stays"].
Review highlights
- "The colors are so rich and the scent of the dye is pure magic." —
- "My hair feels healthy, looks and smells great every time I use any GDY product." —
- "This is the SEXIEST true purple dye I have ever used." —
Reviews
Tentatively awesome
"My hair was a level 7 when I dyed it. I'd lightened it to a level 8, tried two other brands for similar colors before, both of which mostly washed out after two washes and both of which I found disappointing. I've been washing my hair in the mean time to strip as much of the color as I can, and using K18 to keep it as healthy as I can. So far, Nasty is incredibly promising. This is the most pigmented I've gotten it, with the least wash-out. Gonna give it a few days to wash my hair, and will update if it all washes out in one wash."
Rocking my Rock Lobster Red
"Obsessed with how easy and stress free the application kit made this transformation for me. The lightening kit did exactly what I needed it to and my hair didn't burn to a crisp. The red is vibrant and warm, exactly the shade I have been wanting! I've been using GDY for at least 2 years now and the results always speak for themselves."
more please
"some products I'd love to see: -color remover- non bleach or less damage like color oops, color eraser -blue and purple deposit -colored and blonde extensions like Haley Williams uses for tour. IMPORTANT: MORE ECO-FRIENDLY PACKAGING and give back opportunities for combating climate change."
💜
"LOVE THIS COLOR! I like to pair it with ppl eater or make it happen. It looks so good and is so vibrant. The consistency of the dye makes full saturation a breeze."
Super versatile deep purple
"Easily diluted to a lighter color with some conditioner and it smells PHENOMENAL. Love the thicker consistency as it makes it easier to work with. I almost like this more than Make It Happen!!"
looked magenta
"it was super easy to pply and never really stained my skin. its possible that i didnt lighten my hair enough (only to about an 8) but it was mostly magenta on my hair! i don't mind it at all, but i wanted it to kind of blend in with my hair color. attached photo is very faded. also, some parts of it faded to sonic blue which you might notice. i would still definitely reccomend since i dyed it about a month ago and it still looks vibrantly magenta in most areas!"
"perfect color exactly what I was looking for finally a purple that makes my hair purple"
smells so good
"Okay off the rip this product smells sooo good! I felt like what has been working is that it does not bleed as much, it has stayed on my head relatively safe even though I barely had lightened my hair (speaks to the vividness of the color!). I will definitely repurchase :)"
"So nice! It was a beautiful deep purple color. I definitely recommend for people who are looking for that deep purple. At this point in time my hair has faded to a deep blue which is also pretty."
Q&A
SHOP CUSTOMER FAVES
PIGMENTS WITH A PROMISE
