Bright and vivid
"This is a really bright purple. It was a little too bright for me right upon dyeing the hair, but after a few washes the color was perfect. For me, the color faded closer to the scalp because of shampoo but I think I just need to switch shampoos. Love how gentle it is on my hair, it feels basically the same before and after a dyeing session. This purple lasted like two months. Bonus points for the smell!"