Complete Your Routine
The Facts
- Deep eggplant with warm undertones.
- Semi-Perm
- 7-24 washes
- Most vivid on level 8+ hair
Our clean & vegan semi-permanent hair dye combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning with a high-quality cream base that acts like a hydrating hair mask. And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.
- Hydrolyzed Rice Protein enhances strength & volume
- Sunflower Seed Oil fights fading from UV & heat
- Glycerin conditions & enhances shine
- Bergamot Fruit Oil supports scalp health
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BEFORE & AFTERS
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Level 10
The perfect base for the most vibrant and long-lasting results!
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Level 9
Make It Happen can be used over ash-based, level 9 blonde hair and still add a nice purple hue. Any blonde hair that is too warm or yellow may neutralize and appear more grey based.
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Level 8
Make it Happen will add a dark purple tint to level 8 hair.
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Level 7
Make It Happen can be used over ash based level 7+ blonde hair and still add a nice purple hue. Any blonde hair that is too warm or yellow may neutralize and appear more grey based.
Step 1: To create the best blank canvas for your color, we recommend that you first lighten your hair with our easy-to-use GDY Lightening Kit. Our semi-perms work best over pre-lightened hair, levels 7-10. Please refer to individual colors for the best starting level.
Step 2: Squeeze your color into a plastic bowl. Remember: wear gloves to prevent staining on your hands.
Step 3: Do a strand test before applying the color all over your hair to ensure you love the look!
Step 4: Divide your hair into 4 equal sections and apply dye directly onto dry hair with a color brush or your fingers. Make sure the color is fully saturated throughout each section.
Step 5: Let the color sit on your hair for at least 30 minutes.
Step 6: Rinse with cool water only. Do NOT use any shampoo or conditioner when you rinse.
- To maximize the vibrancy of your newly semi-permanent dyed hair, we recommend waiting at least 24 hours before your first shampoo. To minimize fading over time, rinse your hair with cool water each time you wash. Also, try reducing your hair washing days to extend the color even further.
- We recommend pre-lightening your hair to a level 10 platinum blonde for the truest results, but Make It Happen works great on levels 8+.
- This shade is office friendly (we think at least)! Make It Happen is a deep eggplant purple shade that you may be able to get away with at work or school.
- This shade of purple will fade more on the warmer side. It’s a bit more subtle than our vibrant PPL Eater semi-perm dye.
Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Propanediol, Stearalkonium Chloride, Guar Hydroxypropyltrimonium Chloride, Peg-100 Stearate, Glyceryl Stearate, Fragrance (Parfum), Stearyl Alcohol, Ceteareth-20, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Methylpropanediol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Caprylyl Glycol, Quaternium-75, Citric Acid, Helianthus Annuus (Sunflower) Seed Oil, Poylquaternium-80, Didecyldimmonium Chloride, Tetrasodium Glutamate Diacetate, Hydrolyzed Rice Protein, Benzyl Alcohol, Limonene, Linalool, Basic Blue 99 (Ci56059), Basic Red 51
GDY TV
VIBRANT COLOR FOR ALL
At Good Dye Young, we formulate rockstar-grade, hair-healthy products so that you can live vibrantly, experiment safely, and express yourself confidently.
Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor.
The two became best friends through years of creative collaboration and developed GDY as a good-for-you hair color brand that breaks down the walls of being a company in order to build a community centered around color, connection, and creativity.
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PIGMENTS WITH A PROMISE
Rockstar-grade, hair-healthy, people & planet friendly products to help everyone live vibrantly.
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VEGAN & CRUELTY-FREE
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HAIR-HEALTHY FORMULAS
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ROCKSTAR QUALITY
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FOR THE GOOD
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