Nasty is a special-edition semi-permanent shade created in collaboration with longtime GDY stan and creative muse, Rico Nasty.
With a signature sound that blends elements of punk, metal, and trap, Rico Nasty brings that raw energy of punk expression to her personal style. Inspired by the chaos, energy, and attitude of the mosh pit, Nasty is fearless, loud, and unapologetic.
Nasty combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our clean & vegan semi-permanent hair dye acts like a hydrating hair mask full of good-for-hair ingredients.
And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.
Level 10
The perfect base for the most vibrant and long-lasting results!
Level 9
Nasty can easily cover the yellow tones present in level 9 hair.
Level 8
Nasty will be show up as a deep purple on level 8 hair.
Level 7
Nasty is pigmented enough to transform level 7 hair to a dark. almost black, purple.
1. To create the best blank canvas for your color, we recommend that you first lighten your hair with our easy-to-use GDY Lightening Kit. Our semi-perms work best over pre-lightened hair, levels 7-10. Please refer to individual colors for the best starting leve
2. Squeeze your color into a plastic bowl. Remember: wear gloves to prevent staining on your hand
3. Do a strand test before applying the color all over your hair to ensure you love the loo
4. Divide your hair into 4 equal sections and apply dye directly onto dry hair with a color brush or your fingers. Make sure the color is fully saturated throughout each section by applying a dollop of color for every two inch portion of your hair. Gently emulsify/massage into the hair to ensure coverag
5. Let the color sit on your hair for at least 30 minute
6. Rinse with cool water.
Water/aqua/eau, cetearyl alcohol, cetyl alcohol, glycerin, propanediol, stearalkonium chloride, glyceryl stearate, peg-100 stearate, hydroxypropylgluconamide, hydroxypropylammonium gluconate, benzyl alcohol, caprylyl glycol, ceteareth-20, citric acid, citrus aurantium bergamia (bergamot) peel oil, citrus aurantium peel oil, didecyldimonium chloride, fragrance (parfum), guar hydroxypropyltrimonium chloride, helianthus annuus (sunflower) seed oil, hydrolyzed rice protein, limonene, linalool, linalyl acetate, methylpropanediol, pinene, polyquaternium-80, potassium sorbate, quaternium-75, sodium benzoate, sodium chloride, tetrasodium glutamate diacetate, basic brown 17 (c.i. 12251), basic orange 31, basic red 51, basic violet 2 (c.i. 42520), hc blue 15.
Purple is Rico Nasty’s favorite color — now, Nasty is GDY’s new favorite color.
With a signature sound that blends elements of punk, metal, and trap, Rico Nasty brings that raw energy of punk expression to her personal style. It’s not about being a character, it’s about being herself. Sometimes alternative, sometimes mainstream. Sometimes pretty, sometimes punk. Always bold. Always Nasty.
Nasty is a love letter to Rico’s fans and a creative spark for the entire GDY community, pros and fans alike.
“This is for girls who don’t mind blending in but were born to stand out.” — Rico Nasty
Because being Nasty isn’t just an attitude… it’s owning who you are, loud and proud.
Rockstar-grade, hair-healthy, people & planet friendly products to help everyone live vibrantly.
VEGAN & CRUELTY-FREE
HAIR-HEALTHY FORMULAS
ROCKSTAR QUALITY
FOR THE GOOD
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