Swipe Left

Hair Makeup
1.69 FL OZ
Just one of the 50 shades of grey 😉 no need to define this relationship 😉 feel free to change your mind bc this smoke-show of a shade is temporary 😉
Regular price$10.00

Other Shades

Current Selection: Swipe Left

The Facts

  • Smokey grey with silver undertones
  • Hair makeup
  • 2-6 washes
  • Most vivid on level 10 hair

A color serum that combines salon-grade pigments with a nontoxic, conditioning formula to deposit a semi-temporary color. Our ‘hair makeup’ contains aloe vera and soy protein to moisturize strands, reduce flyaways, protect from heat damage, and add volume + shine–all while adding a light hold for styling.



Hair Healthy Ingredients

Infused with healthy-hair-focused ingredients:

  • Aloe vera and soy protein to condition and strengthen hair.
  • Fragranced with mandarin and lemon essential oils.
  • This fun scent also contains hints of coconut milk and whipped marshmallow.
  • Ultra creamy formula that deeply conditions hair while depositing color.
  • Safe for all hair types and all ages.
  • Always 100% vegan and cruelty-free.

All Ingredients

Water (Aqua), PEG-7 Glyceryl Cocoate, Glycerin, Polyquaternium-37, Stearamidopropyl Dimethylamine, Aloe Barbadensis Leaf Juice, Benzophenone-4, Butylene Glycol, Cetrimonium Chloride, Fragrance (Parfum), Hydrolyzed Amaranth Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Isopropyl Alcohol, Lactic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Soy Protein, Panthenol, Phenoxyethanol, Basic Blue 99, Basic Brown 16, Basic Red 51, Basic Yellow 57, Ext. Violet 2.


Level 10

The perfect base for the most vibrant color!

Level 9

Due to the light pigment load, we do not recommend using on level 9 hair. 

Level 8

Swipe Left is formulated for blondes. We do not recommend using on level 8 hair. 

Level 7

Swipe Left is formulated for blondes. We do not recommend using on level 9 hair. 

Step 1: Start with towel-dried hair.

Step 2: Grab your favorite shade of I’M BORED!

Step 3: Section out the strands of hair you want to color.

Step 4: Pump I’m Bored into your fingertips. (Afraid of staining? Wear gloves!)

Step 5: Work into hair with fingers, fully saturating the section. Step 6: Blow dry and style!

I’M BORED will last 2-6 washes!

Allow at least 24 hours before your first shampoo to maximize the vibrancy of your newly dyed hair. Once I'M BORED has been applied, rinse your hair with cool water every time you wash to minimize fading process. Reduce hair washing days to extend your color.

  • Dab your hair with a towel to remove any excess shampooing product before blow drying. This tends to help the hair appear less “greasy.” 
  • Want to extend the life of the color? Wash your hair cool water! 
  • Want to remove color faster? Wash with hot water and use a clarifying shampoo!
  • Blow dry color in, then rinse hair to remove any undesired hold. Don’t worry, your color will stay intact!
  • Want a bolder, longer lasting color? Use I’M BORED on dry hair instead of wet.
  • Want more tips? Check out our (DYE)rectory!



Rockstar-grade, hair-healthy, people & planet friendly products to help everyone live vibrantly.