Name: Devil's Ivy
Brand: Good Dye Young Inc
SKU: 91049
Price: 19.0 USD
Availability: InStock

$19.00

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Complete Your Routine

The Facts

Mossy green
Semi-Perm
12-16 washes
Most vivid on level 8+ hair

Dive into a world where self-expression meets natural inspiration with our Greenhaus Collection. Feel the warmth through glass panes and listen to plants breathe — Greenhaus is everything growing under the sun. Our newest trend collection celebrates understated and organic beauty.

Our clean & vegan semi-permanent hair dye combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning with a high-quality cream base that acts like a hydrating hair mask. And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.

Hydrolyzed Rice Protein enhances strength & volume
Sunflower Seed Oil fights fading from UV & heat
Glycerin conditions & enhances shine

Our semi-permanent hair dye contains naturally derived essential oils to gently fragrance the formula while strengthening and adding moisture and shine to hair.

Level 10

Level 10

Level 9

Level 8

Level 7

How To Use Pro Tips Ingredients

To create the best blank canvas for your color, we recommend that you first lighten your hair with our easy-to-use GDY Lightening Kit. Our semi-perms work best over pre-lightened hair, levels 7-10. Please refer to individual colors for the best starting level.
Squeeze your color into a plastic bowl. Remember: wear gloves to prevent staining on your hands.
Do a strand test before applying the color all over your hair to ensure you love the look.
Divide your hair into 4 equal sections and apply dye directly onto dry hair with a color brush or your fingers. Make sure the color is fully saturated throughout each section by applying a dollop of color for every two inch portion of your hair. Gently emulsify/massage into the hair to ensure coverage.
Let the color sit on your hair for at least 30 minutes.
Rinse with cool water.

To maximize the vibrancy of your newly semi-permanent dyed hair, we recommend waiting at least 24 hours before your first shampoo. To minimize fading over time, rinse your hair with cool water each time you wash. Also, try reducing your hair washing days to extend the color even further.

Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Propanediol, Stearalkonium Chloride, Guar Hydroxypropyltrimonium Chloride, Peg-100 Stearate, Glyceryl Stearate, Fragrance (Parfum), Ceteareth-20, Methylpropanediol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Caprylyl Glycol, Quaternium-75, Citric Acid, Helianthus Annuus (Sunflower) Seed Oil, Sodium Benzoate, Potassium Sorbate, Tartaric Acid, Polyquaternium-80, Didecyldimonium Chloride, Tetrasodium Glutamate Diacetate, Hydrolyzed Rice Protein, Sodium Chloride, Sodium Hydroxide, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Benzyl Alcohol, Limonene, Linalool, Basic Yellow 87, Basic Orange 31, Basic Violet 2, Hc Blue 15, Hc Blue 16

VIBRANT COLOR FOR ALL

At Good Dye Young, we formulate rockstar-grade, hair-healthy products so that you can live vibrantly, experiment safely, and express yourself confidently.

Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor.

The two became best friends through years of creative collaboration and developed GDY as a good-for-you hair color brand that breaks down the walls of being a company in order to build a community centered around color, connection, and creativity.

Overall rating: 4.519231 / 5 from 104 reviews.

AI Generated Review Summary

Devil's Ivy from the Greenhaus Collection offers a vibrant, mossy green shade that is perfect for level 8+ hair. Customers love the stunning color and magical results, though some find the green dye slightly yellow. The formula is nontoxic, conditioning, and cruelty-free.

Summary topics

Shade (14%): Customers keep praising the shade, describing it as perfect, beautiful, and one of their favorite scents.
Scent (14%): Customers raved about the smell of the product, with multiple reviews mentioning that it smells great.
Color (56%): A substantial number of customers brought up that they absolutely love this color, making it a popular choice.
Results (9%): Customers raved about the results, describing them as magical and exactly what they hoped for.
Green Shade (17%): Customers keep praising the PERFECT green, describing it as stunning, and exactly what they hoped for.

Review topics: ["color","results","looks","smells","hair","shade","formula","dye","green","ivy","fan","shower","blue","earthworm","stays","brown"].

Review highlights

"exact shade, more product in tube than most pro brands and it's one of my favorite scents ever." — Sara
"I love the results, this green is so nice, and exactly what I hoped for." — Arely A.
"Formula is wonderful and easy to apply with the Good Dye Young tool kit." — Renee

Reviews

Absolutely obsessed

"I used Devils Ivy for the first time on my client, Mikki. Ngl I was a bit hesitant because green dyes can and will do whatever they want. I was incredibly impressed by the color deposit and pay off; but most importantly, it was true to tone!!! My flabbers were ghasted. We also used Nasty, and Toxicity. Probably the cleanest color application ever because the formulation is perfect consistency and STAYS where you put it, isn’t runny and drippy, and the conditioning benefits were superb. I will def be adding gooddyeyoung into my salon backbar."

— Jeni (5/5)

Fun and bright!

"Dyed my friend’s hair with this recently and she loved it! It came out brighter than we anticipated, but still love the result. :) I bleached her hair first to about a level 8/9 and then left the dye on for maybe an hour."

— Carlie (5/5)

literally increased my daily tips

"I currently have Devil’s Ivy, Move Mountains, and Live Laugh around my bangs and used Du Has + Peach Fuzz to liven up my 7R red hair. My bathroom looks like the heart-stealing wizard Howl’s. Devil’s Ivy is the perfect hue for working at a dispensary! I work at one and literally receive compliments all day every day (to which I giddily reply, “Thanks! I’m a pothead - get it?” Couldn’t recommend it enough. At this rate, I’ll never see my natural ginger again 😂"

— Sunday (5/5)

I looked like Winnie the Pooh.

"The green is just yellow unless you keep the dye in your hair for 5+ hours, and even then it’s not correct. Your hair has to either be dark or completely platinum blonde for it to look okay, and my hair is neither of which. I really hope the formula can improve for the sake of anyone who will be buying from this brand."

— Riley B. (2/5)

Bright colors at first!

"Used 3 colors in a melt, Ivy, Matcha, and Dream Big (Navy). The melt looked great when I first dyed it two weeks ago! The dark blue faded light super quickly , now it looks more teal. The light green (ivy) has also started to fade to a yellow tone. I really loved the original colors and the fades look nice, but keeping the exact color takes a bit more upkeep. These colors are great for cycling quickly!"

— Melissa M. (4/5)

so vibrant!

"super unique green, i love it! definitely shows up best over a light and non-brassy lift. also fun for eyebrows 🐛🐛"

— kimmie (5/5)

Finally! A green I can live with

"I love olive greens, but all the green hair colors only seemed to have more blue-leaning tones. So I was delighted to find Devil’s Ivy. My natural color is mostly bright silver (strands are actually clear), blending to medium brown at the nape. Application was easy enough, and I let it sit for an hour before rinsing. A little tough to rinse out, had some color on my towel after. I’ll be wearing a cotton beanie to bed just in case. Love the color! It’s very bright, with lots of shine. I would suggest a larger type on the directions or more contrast between the text and background, as it’s rather squinty."

— CMMartin (5/5)

Greeeeeen!

"Absolutely loved the color! It turned out super vibrant and it's aging so well"

— Nancy S. (5/5)

Really good! Not quite exact shade

"I had level 8 hair, and it came out incredibly vibrant. Like more vibrant than the photos, so if you want a subdued shade, add a little (just a little orange). It's a very nice colour, just a little more radioactive than I thought I was getting into from the box"

— Oz T. (5/5)

Best At-Home Dye For My Hair (Box of Komorebi)

"No other at-home semi-permanent dye makes my hair look as vibrant or feel as refreshed as GDY does, no matter the color I have used. Devi's Ivy is my favorite and literally makes me feel like Komorebi incarnate. I am nature, I am art; Thank you for helping me remember it, GDY. <3"

— Ker (5/5)