A color serum that combines salon-grade pigments with a nontoxic, conditioning formula to deposit a semi-temporary color. Our ‘hair makeup’ contains aloe vera and soy protein to moisturize strands, reduce flyaways, protect from heat damage, and add volume + shine–all while adding a light hold for styling.
Infused with healthy-hair-focused ingredients:
Water (Aqua), PEG-7 Glyceryl Cocoate, Glycerin, Polyquaternium-37, Stearamidopropyl Dimethylamine, Aloe Barbadensis Leaf Juice, Benzophenone-4, Butylene Glycol, Cetrimonium Chloride, Fragrance (Parfum), Hydrolyzed Amaranth Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Isopropyl Alcohol, Lactic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Soy Protein, Panthenol, Phenoxyethanol, Basic Violet 2, HC Blue No. 15
Step 1: Start with towel-dried hair.
Step 2: Grab your favorite shade of I’M BORED!
Step 3: Section out the strands of hair you want to color.
Step 4: Pump I’m Bored into your fingertips. (Afraid of staining? Wear gloves!)
Step 5: Work into hair with fingers, fully saturating the section. Step 6: Blow dry and style!
I’M BORED will last 2-6 washes!
Allow at least 24 hours before your first shampoo to maximize the vibrancy of your newly dyed hair. Once I'M BORED has been applied, rinse your hair with cool water every time you wash to minimize fading process. Reduce hair washing days to extend your color.
Join the list
Get exclusive access to deals, inspo, giveaways and more!