Name: Devil's Ivy
Brand: Good Dye Young Inc
SKU: 91049
Price: 19.0 USD
Availability: InStock

$19.00

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Complete Your Routine

The Facts

Mossy green
Semi-Perm
12-16 washes
Most vivid on level 8+ hair

Dive into a world where self-expression meets natural inspiration with our Greenhaus Collection. Feel the warmth through glass panes and listen to plants breathe — Greenhaus is everything growing under the sun. Our newest trend collection celebrates understated and organic beauty.

Our clean & vegan semi-permanent hair dye combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning with a high-quality cream base that acts like a hydrating hair mask. And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.

Hydrolyzed Rice Protein enhances strength & volume
Sunflower Seed Oil fights fading from UV & heat
Glycerin conditions & enhances shine

Our semi-permanent hair dye contains naturally derived essential oils to gently fragrance the formula while strengthening and adding moisture and shine to hair.

Level 10

Level 10

Level 9

Level 8

Level 7

How To Use Pro Tips Ingredients

To create the best blank canvas for your color, we recommend that you first lighten your hair with our easy-to-use GDY Lightening Kit. Our semi-perms work best over pre-lightened hair, levels 7-10. Please refer to individual colors for the best starting level.
Squeeze your color into a plastic bowl. Remember: wear gloves to prevent staining on your hands.
Do a strand test before applying the color all over your hair to ensure you love the look.
Divide your hair into 4 equal sections and apply dye directly onto dry hair with a color brush or your fingers. Make sure the color is fully saturated throughout each section by applying a dollop of color for every two inch portion of your hair. Gently emulsify/massage into the hair to ensure coverage.
Let the color sit on your hair for at least 30 minutes.
Rinse with cool water.

To maximize the vibrancy of your newly semi-permanent dyed hair, we recommend waiting at least 24 hours before your first shampoo. To minimize fading over time, rinse your hair with cool water each time you wash. Also, try reducing your hair washing days to extend the color even further.

Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Propanediol, Stearalkonium Chloride, Guar Hydroxypropyltrimonium Chloride, Peg-100 Stearate, Glyceryl Stearate, Fragrance (Parfum), Ceteareth-20, Methylpropanediol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Caprylyl Glycol, Quaternium-75, Citric Acid, Helianthus Annuus (Sunflower) Seed Oil, Sodium Benzoate, Potassium Sorbate, Tartaric Acid, Polyquaternium-80, Didecyldimonium Chloride, Tetrasodium Glutamate Diacetate, Hydrolyzed Rice Protein, Sodium Chloride, Sodium Hydroxide, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Benzyl Alcohol, Limonene, Linalool, Basic Yellow 87, Basic Orange 31, Basic Violet 2, Hc Blue 15, Hc Blue 16

VIBRANT COLOR FOR ALL

At Good Dye Young, we formulate rockstar-grade, hair-healthy products so that you can live vibrantly, experiment safely, and express yourself confidently.

Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor.

The two became best friends through years of creative collaboration and developed GDY as a good-for-you hair color brand that breaks down the walls of being a company in order to build a community centered around color, connection, and creativity.

Overall rating: 4.510638 / 5 from 94 reviews.

AI Generated Review Summary

Devil's Ivy from the Greenhaus Collection offers a vibrant, mossy green shade that is perfect for level 8+ hair. Customers love the stunning color and magical results, though some find the green dye slightly yellow. The formula is nontoxic, conditioning, and cruelty-free.

Summary topics

Shade: 14%
Scent: 14%
Color: 56%
Results: 9%
Green Shade: 17%

Review topics: ["results","color","formula","smells","looks","hair","shade","dye","green","fan","ivy","shower","stays","earthworm","brown"].

Review highlights

"exact shade, more product in tube than most pro brands and it's one of my favorite scents ever." — Sara
"I love the results, this green is so nice, and exactly what I hoped for." — Arely A.
"Formula is wonderful and easy to apply with the Good Dye Young tool kit." — Renee

Reviews

Finally! A green I can live with

"I love olive greens, but all the green hair colors only seemed to have more blue-leaning tones. So I was delighted to find Devil’s Ivy. My natural color is mostly bright silver (strands are actually clear), blending to medium brown at the nape. Application was easy enough, and I let it sit for an hour before rinsing. A little tough to rinse out, had some color on my towel after. I’ll be wearing a cotton beanie to bed just in case. Love the color! It’s very bright, with lots of shine. I would suggest a larger type on the directions or more contrast between the text and background, as it’s rather squinty."

— CMMartin (5/5)

The Perfect Brown!

"I purchased Earthworm for my base. I normally have light brown hair, level 6. I applied Earthworm directly to my natural hair and ended up with a beautiful chocolatey-red brown. I lightened sections of my hair and then colored it with Devil's Ivy. This color has great depth! A perfect green to compliment brown."

— Brittany M. (5/5)

Obsessed!

"First time trying and I absolutely LOVE! I mixed Devils Ivy & Kowabunga and got the BEST shade of green ever!"

— autum c. (5/5)

pleasantly surprised :D

"At first when I tried it my hair was not freshly bleached and I was disappointed in the color :/ it just didn't look very right. I tried it again after bleaching and the color was much better! Nice and bright, leads more lime than expected, but I quite liked it. I mixed in a little earthworm to dull it and it was perfect!"

— October (5/5)

New favorite green!!!

"I did not expect it to be as intense of a green as it is, but I absolutely love it."

— Nina (5/5)

"love it so much!!! shows up amazing over light brown hair exactly what i wanted!!!"

— sarah (5/5)

Best Green Dye!

"This is the best green hair dye I have ever used. The color is vibrant and the smell is amazing."

— wren (5/5)

garden boi vibez

"my go to muted tone green. looks so good faded out too. smells better than any dye over ever used."

— Alena L. (5/5)

Works great, one PSA

"I’ve used GDY before so I kinda figured it was a user error immediately but I will say: make sure your dye isn’t super cold when you use it. I applied it right after bringing it inside from 21° F weather and it decreased the efficacy drastically. Reapplied the next day and it worked perfectly, so would highly recommend giving it an hour or so to warm up lol"

— Frank L. (5/5)

Mossy vibes

"In my swim era, this shade doesn’t fade as much as I thought it would. It also holds up pretty well, if you are trying to color over it you can try using magenta, it will work but your hair will be magenta."

— Kai C. (5/5)