Current Selection: Nasty
Nasty is a special-edition semi-permanent shade created in collaboration with longtime GDY stan and creative muse, Rico Nasty.
With a signature sound that blends elements of punk, metal, and trap, Rico Nasty brings that raw energy of punk expression to her personal style. Inspired by the chaos, energy, and attitude of the mosh pit, Nasty is fearless, loud, and unapologetic.
Nasty combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our clean & vegan semi-permanent hair dye acts like a hydrating hair mask full of good-for-hair ingredients.
And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.
Level 10
The perfect base for the most vibrant and long-lasting results!
Level 9
Nasty can easily cover the yellow tones present in level 9 hair.
Level 8
Nasty will be show up as a deep purple on level 8 hair.
Level 7
Nasty is pigmented enough to transform level 7 hair to a dark. almost black, purple.
Purple is Rico Nasty’s favorite color — now, Nasty is GDY’s new favorite color.
With a signature sound that blends elements of punk, metal, and trap, Rico Nasty brings that raw energy of punk expression to her personal style. It’s not about being a character, it’s about being herself. Sometimes alternative, sometimes mainstream. Sometimes pretty, sometimes punk. Always bold. Always Nasty.
Nasty is a love letter to Rico’s fans and a creative spark for the entire GDY community, pros and fans alike.
“This is for girls who don’t mind blending in but were born to stand out.” — Rico Nasty
Because being Nasty isn’t just an attitude… it’s owning who you are, loud and proud.
Overall rating: 4.8076925 / 5 from 26 reviews.
Nasty is a special-edition semi-permanent hair dye by Good Dye Young, featuring a deep purple shade with warm undertones. It is formulated with salon-grade pigments and nontoxic ingredients, offering vibrant and long-lasting color. The product is praised for its hydrating properties and cruelty-free certification.
Review topics: ["color","looks","hair","smells","purple","dye"].
"Okay off the rip this product smells sooo good! I felt like what has been working is that it does not bleed as much, it has stayed on my head relatively safe even though I barely had lightened my hair (speaks to the vividness of the color!). I will definitely repurchase :)"
"Nasty truly is the perfect purple, and it fades so beautifully that every stage of the fading process looks like intentional coloring. I hope this color stays around forever."
"My favorite dye from GDY i have used. I love it so much"
"best purple i’ve had in a long time"
"I’ve never gotten more compliments on my hair before !!! In love with this color"
"My hair had faded quite a bit from my last hair appointment and was looking pink and dark blonde in places. Nasty brought back that dark purple in my hair that I’ve been wanting to have/maintain."
"Love supporting companies that reflect my morals and values, so I'm always happy to purchase from Good Dye Young. I've used various colors over the years with no issues. Currently rocking a split dye where half my head is: Steal My Sunshine mixed with Riot & Devil's Ivy to create a color similar to Ego. Shoutout to Miss Williams because yellow was always a color I was scared to do as I thought it wouldn't look good on me but it's easily become one of my favorites. You're right, Sunshine looks good on everyone!"
"I’ve been using GDY for at least 5 years now. I’ve used at least one color from every collection and I love them all. The colors are so rich and the scent of the dye is pure magic. My hair feels healthy, looks and smells great every time I use any GDY product."
"Such a beautiful shade of purple, I use this on my roots fading into ppl eater and it's so beautiful, def recommend"
"I used this color to give myself a dark purple base with pink highlights and raccoon tails and me and my roommate love this color! It’s exactly the purple we were looking for and it smells amazing."
