Current Selection: Rose Mocha
Our clean & vegan semi-permanent hair dye combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning with a high-quality cream base that acts like a hydrating hair mask. And always, Good Dye Young is cruelty-free and Leaping Bunny Certified.
Infusions is a freshly brewed collection of semi-permanent hair colors that are moody enough to get lost in — like the dewy haze of a foggy forest or the worn-in pages of a leather-bound book. Indulge in a lofi hair color transformation that doubles as a cozy self care ritual, feels like a warm cup of tea, and transports you into an otherworldly story.
Soft and subtle but enchanting and intriguing, always inviting you to take another sip or turn another page.
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At Good Dye Young, we formulate rockstar-grade, hair-healthy products so that you can live vibrantly, experiment safely, and express yourself confidently.
Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor.
The two became best friends through years of creative collaboration and developed GDY as a good-for-you hair color brand that breaks down the walls of being a company in order to build a community centered around color, connection, and creativity.
Overall rating: 2.8076923 / 5 from 26 reviews.
Rose Mocha offers a deep red with chocolate undertones, suitable for semi-permanent use with 16-24 washes. It's formulated with salon-grade pigments and a nontoxic, conditioning cream base. Opinions on the color and dye are mixed, with some customers finding it gorgeous and others disappointed or finding it sheer.
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"I've used two other colors from Good Dye Young and loved them! But this one faded so so fast, like in less than a week. And faded fully to a super light purple. The color itself was gorgeous and I'm so sad it didn't stick like the others."
"To start off- I lovvvveeeee GDY. I have used it since their first ever launch and haven't really been disappointed with colors. I had ordered Rose Mocha just a few weeks ago and finally put it in my hair. I started around a level 8- a little lighter even- and on the product site it shows that it should take. My hair did not take the dye well. It's supposed to have like a dark reddish brown but all I got was a light chest nut ish brown. I have never had an issue with GDY and am extremely disappointed with this infusion color. It's really frustrating because for it to be $18 and to not show up at all. . . UGH. I really hope that they fix this line."
"I love GDY and I’ve used the many times in the past and I’ve wanted to try this color since it came out but I hate my hair now. It looks nothing like the photos. I know I can get results I want from past purchases but this one isn’t at all like advertised."
"Disappointing color pay off on my hair. This dye is SO sheer it makes me want to scream. The product color they show on the website & the hair color on the models is beautifully dark. I decided to bleach my hair before application. Just a few bumps up from my normal brunette color. It Didn’t lift too light, but I wasn’t concerned because this is advertised as a darker shade. Once I washed it out it had tinted my hair a weird orange rose color. I’ve got more boxes of this as I was expecting this to be my new color but sadly this won’t be the case & money wasted."
"I've really enjoyed GDY products that I've used in the past. The colors have been vibrant, the pigments lasted longer than advertised, and it's been so gentle on my hair. Rose Mocha is none of those things. I expected a reddish brown, and got a rose gold color (Hair lightened to about a 2, all provided instructions followed to the letter). Not terrible to look at, but not what I was expecting. That's fine, I can live with that! However, it's been only ten days since I applied the dye, and it has faded into an ashy purple. Zero evidence that my hair is supposed to be red. I hope I just got dye from an "off batch" or something, but the number of negative reviews leads me to think otherwise. I'm thrilled that the people with positive reviews had a good experience, but do yourself a favor and listen to the negative ones. There are plenty of options from GDY that actually work"
"I followed all the directions. I used the GDY hair lighting kit and went in with rose mocha and once dried it came out nothing like the picture. There was absolutely no brown and just made my hair copper orange/rose gold , I got better results using a drugstore box dye :/"
"I was so excited for this dye! I've got a dirty blonde hair color, so I was looking forward to a darker reddish brown like the photos suggested. My hair looks maybe half a shade darker and only the very tips of my hair have any hint of redness to them. It doesn't look awful and my hair feels better than it normally does after other dye brands. But it's definitely not the color as advertised or anything like that which was disappointing."
"Felt like the color payoff was a little off / light compared to the box"
"I had faded red hair, so pretty much blonde. Decided to try this since I usually mix Earthworm, AITT, and Toxicity to get the red I want. I left it on for 1hr. My hair came out more of a copper rose gold color. Still love it. Will add Earthworm and AITT next time to see what took I achieve."
"I bleached using the GDY lightening kit, toned using GDY toner, dried, and applied the color. . . It turned Rose Gold. Where did all the mocha go???? I'm not happy at all with how the color came out, and I understand certain shades may absorb differently due to porosity, but I feel like there should be images of people with different porosity in the advertising for this color. Very different than what I was expecting."
