LIVE PUNK, DYE HAPPY
Purple is Rico Nasty’s favorite color — now, Nasty is GDY’s new favorite color.
Purple, But Make It Punk
Introducing Nasty, a special-edition semi-permanent shade created in collaboration with longtime GDY stan and creative muse, Rico Nasty.
GDY x Rico Nasty
With a signature sound that blends elements of punk, metal, and trap, Rico Nasty brings that raw energy of punk expression to her personal style. It’s not about being a character, it’s about being herself. Sometimes alternative, sometimes mainstream. Sometimes pretty, sometimes punk. Always bold. Always Nasty.
“This is for girls who don’t mind blending in but were born to stand out.” — Rico Nasty
CHECK OUT ALL OUR PURPLE SHADES
PIGMENTS WITH A PROMISE
