Semi-Perm Without Sacrifice
Vibrant color meets hair-healthy ingredients in 25 vivid shades.
ALL OF THE GOOD
NONE OF THE BAD
SUNFLOWER EXTRACT
Infuses our semi-permanent dyes with natural UV & heat protection to help your color last longer.
CLEAN COLOR
Every formula is non-toxic and free of nasty ammonia, formaldehyde, bleach, phthalates, and parabens.
VEGAN & CRUELTY-FREE
GDY is Leaping Bunny certified for our 100% vegan & cruelty-free pigments, made with a passion for the planet.
DYE WITHOUT THE DAMAGE
Get incredibly intense color with semi-perm dye that doubles as a high-quality, hydrating hair mask charged with the essential oil benefits of mood-boosting Bergamot.
EXPRESS YOURSELF
Founded by Paramore lead singer Hayley Williams and celebrity stylist Brian O'Connor to foster a community around self-expression, color and happiness about being who you are.