Semi-Perm Without Sacrifice
Vibrant color meets hair-healthy ingredients in 25 vivid shades.
ALL OF THE GOOD
NONE OF THE BAD
Get incredibly intense color with semi-perm dye that doubles as a high-quality, hydrating hair mask charged with the essential oil benefits of mood-boosting Bergamot.
Founded by Paramore lead singer Hayley Williams and celebrity stylist Brian O'Connor to foster a community around self-expression, color and happiness about being who you are.