The hottest hair color of 2023 is…Purple. Purple is the new black, but like…the cooler, older cousin. With so many hues to choose from, at GDY we’re SURE we’ve got a purple hue for you to rock in 2023. Check out our shades below for all your purple hair inspiration needs!
The first purple GDY created is PPL Eater, a deep purple with just enough bite to turn heads. This luxurious purple is a fan favorite, and maybe the only shade Hayley hasn’t tried? We’ll get her there.
The newest kid on the purple block is Front Row! This purple color is so electric, you’ll surely be spotted anywhere in the crowd! Part of our On Tour collection, this bright purple is perfect for anyone looking to transition from a warmer color to purple.
We feel a lavender haze creeping over us…..oh wait that’s just our pastel purple shade Stoned Pony! Named after a venue Paramore used to play at, this perfect pastel purple contains a lighter pigment load to give you just that kiss of color!
Make It Happen
Did someone say…award winner? Make It Happen is a dark eggplant shade that won Allure’s Best of Beauty Award in 2022 along with the rest of the Darker Daze collection. Too afraid to be bold? Make purple hair color happen with this dark and moody shade.
Can’t decide? Looking to try before you buy? Check out Thirst Trap, our purple shade in our I’m Bored Collection! This semi-temporary hair serum is formulated for brunettes, but can also be used by blondes! On brunettes, you can expect Thirst Trap to last 3-6 washes, while on blondes, Thirst Trap may last 9 washes or more.