The This Is Why (H)era

A new album means a new (H)era…or 20 new looks if you’re Hayley and Brian! The two have been creating some amazing looks for the shows, music videos, and other events. 

A new album means a new (H)era…or 20 new looks if you’re Hayley and Brian! The two have been creating some amazing looks for the shows, music videos, and other events. From beehives to black tips, the duo has already explored so many different looks with more to come. Check out some of our favorites below!

The Bakersfield Show

Bakersfield marked Hayley’s return to the stage, and the hair had to be perfect. Sticking to a 60’s inspired bump, Brian created a fun look that even lasted through lots of head-banging.

Hayley Williams and Brian O'Connor behind the scenes

This Is Why Video

For their first video back, Brian continued the 60s mod feel with another sky-high bump and bold eyeliner. Hayley’s hair shines thanks to Copper DYEposit, and extensions colored with Streaks & Strands shades including Narwhal and All Access, plus Chocolate DYEposit created the perfectly tousled look as she smears lipstick across her face (iconic).

Hayley Williams Behind the scenes of the This is Why Music Video

The News Video

Okay remember how we just said “sky-high bump” yeah forget that. Brian really said “the higher the hair the better” with this one. Inspired by the iconic beehives of the B-52’s, they added a streak of black just for funsies. Hayley said it took over an hour to comb this out.

Hayley Williams behind the scenes of The News music video

The Black Tips

Hayley was feeling a lil crazy and inspired, so why not add black tips to her signature orange look? Inspired by the hair from the Japanese street-style magazine Fruits (also what Hayley & Brian’s salon is named after!), Brian used a mixture of None More Black and Killswitch to create this look. 

Hayley Williams with Black Tips

The Album Release Show

Oh what a night! Team GDY joined the gang at the Opry to celebrate the release of This is Why. For this look, Brian kept it simple but still very 60s (there seems to be a theme…) paired with a custom rhinestone studded fringe three-piece suit, the duo paid homage to their Nashville home, while also ushering in a new era of high fashion looks. 

Hayley Williams and Brian O'Connor

We literally can’t wait to see what these two think up next. We love seeing the creative uses of some of our favorite products, and Brian continues to inspire us with his innovative looks.