The Baddie Blueprint: Get the Best Results for Your Perfect Bubblegum Pink

Ready to enter your Baddie era? Follow these tips and tricks to be a Baddie and create the perfect bubblegum hair of your dreams.

The Best Starting Hair Level for the Most Vibrant Baddie Pink

For the best results, start with an evenly lightened level 9 or 10 blonde.

Because Baddie is a semi-permanent direct dye, it isn't mixed with developer, meaning it cannot lighten your hair. Instead, it deposits pigment onto your existing canvas. The lighter and more even your starting blonde, the brighter and more true-to-tone your pink will be.

Starting Tone Matters for the Optimal Results from Baddie

Pastels are like watercolor so they're influenced by the canvas underneath.

Cool, icy blonde? Expect a cooler, softer bubblegum pink.
Warm or golden blonde? Your pink will appear warmer and may lean peachier.

Think of it like coloring with a pink marker. If you color on purple paper, you'll get one result. Color on yellow paper, and you'll get another. Your starting blonde makes all the difference.

How to Apply Baddie for the Most Vibrant Bubblegum Pink

Start with clean, dry hair.
Saturate thoroughly! Since Baddie doesn't contain any developer, every strand needs to be completely coated for the most even result. Don't be shy! Apply generously.
Leave on for at least 35 minutes, then rinse thoroughly with cool water.

Pro Tips for Applying Baddie

Start with an even blonde before applying for the smoothest, most consistent color.
Wash with cool water and use a color-safe shampoo and conditioner, like GDY Wash + Rinse, to help your color last longer.
Always use a heat protectant, like GDY Prime, before heat styling. Excessive heat can speed up fading.
Wash less often when possible and avoid prolonged sun exposure to keep your bubblegum pink looking fresh.