Make It Happen

You can do anything you put your mind (and hair) to. You can even make IT happen with this eggplant hue.
Regular price$19.00

Other Shades

Current Selection: Make It Happen

The Facts

  • Deep eggplant with warm undertones.
  • Semi-Perm
  • 7-24 washes
  • Most vivid on level 8+ hair

Semi-permanent hair dye combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning with a high-quality cream base that acts like a hydrating hair mask with essential oil benefits.



Hair Healthy Ingredients

Infused with healthy-hair-focused ingredients:

  • Sunflower Extract adds UV protection to shield hair from the sun and hot tools that cause color fading.
  • Fragranced with Bergamot essential oil. It smells incredible and is known for its mood-boosting properties.
  • Ultra creamy formula that deeply conditions hair while depositing color.
  • Always 100% vegan and cruelty-free.

All Ingredients

Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, PEG-40 Castor Oil, Octyldodecanol, Propylene Glycol,Glycerin, Ascorbic Acid, Basic Blue 99, Basic Red 51, Biotin, Chlorhexidine Dihydrochloride, Citric Acid, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Dicetyldimonium Chloride, Fragrance (Parfum), Helianthus Annuus (Sunflower) Seed Extract, Iodopropynyl Butylcarbamate, Laureth-23, Laureth-4, Phenoxyethanol, Polyquaternium-113, Sodium Benzoate, Tocopheryl Acetate.


Level 10

The perfect base for the most vibrant and long-lasting results!

Level 9

Make It Happen can be used over ash-based, level 9 blonde hair and still add a nice purple hue. Any blonde hair that is too warm or yellow may neutralize and appear more grey based.

Level 8

Make it Happen will add a dark purple tint to level 8 hair.

Level 7

Make It Happen can be used over ash based level 7+ blonde hair and still add a nice purple hue. Any blonde hair that is too warm or yellow may neutralize and appear more grey based.

Step 1: To create the best blank canvas for your color, we recommend that you first lighten your hair with our easy-to-use GDY Lightening Kit. This is because our semi-permanent dye shows up best on level 10 light blonde hair.

Step 2: Squeeze your color into the GDY Biodegradable Tool Kit. Remember: wear gloves to prevent staining on your hands.

Step 3: Do a strand test before applying the color all over your hair to ensure you love the look!

Step 4: Divide your hair into 4 equal sections and apply dye directly onto dry hair. Make sure the color is fully saturated throughout each section.

Step 5: Let the color sit on your hair for at least 30 minutes.

Step 6: Rinse with cool water only. Do NOT use any shampoo or conditioner when you rinse.

Step 7: Style your freshly dyed locks just the way you like, you stone-cold fox ;)

To maximize the vibrancy of your newly semi-permanent dyed hair, we recommend waiting at least 24 hours before your first shampoo. To minimize fading over time, rinse your hair with cool water each time you wash. Plus: try reducing your hair washing days to extend the color even further.

  • We recommend pre-lightening your hair to a level 10 platinum blonde for the truest results, but Make It Happen works great on levels 8+. 
  • This shade is office friendly (we think at least)! Make It Happen is a deep eggplant purple shade that you may be able to get away with at work or school. 
  • This shade of purple will fade more on the warmer side. It’s a bit more subtle than our vibrant PPL Eater semi-perm dye. 
  • Want more tips? Check out the (DYE)rectory!



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