When Good Dye Young launched in 2016, Riot was one of the first shades that Hayley and Brian wanted to package in a tube and share with you all.
After a trip to Japan where Hayley fell in love with Tokyo street style, she walked into a salon in Nashville called The Pink Mullet looking for a bold change that would help take her style and presentation as an artist to the next level. Brian was apprenticing at the salon at the time, and he assisted in creating the yellow tips that featured in Paramore’s music video for “Emergency.”
When Hayley later returned to the salon, she put her trust in Brian to craft the iconic anime-inspired bright orange look that starred in Paramore’s music video for “Misery Business” in 2006.
At the time, Brian created the look using shades from multiple brands. He kept his secret formula to himself no matter how many friends, fans, editors, and industry professionals asked him how he achieved the iconic result. He knew that he had a unique talent for color chemistry that differentiated him from other hair stylists, and that it was important for him to protect his creative formulations.
For the next ten years, Brian and Hayley continue to experiment and play with hair on stage and off. In 2014, Hayley came up with a brand name and showed Brian a doodle from her journal of what she envisioned the packaging might look like. Brian realized that this was his opportunity to finally put his formulations into one tube so he no longer had to search and settle for complicated mixtures from different brands that sacrificed quality and hair health.
Putting Riot into one tube was just the beginning of Good Dye Young’s journey. Now ten years later (and twenty years since Hayley wore the iconic shade that started it all), Hayley and Brian have built a world rooted in self-expression, collaboration, and showing up exactly as you are, all while making each other laugh along the way.
NEW & TRENDING
View all
