Meet Nasty, the GDY Creator Color that Rico Nasty Made for the Moshpit

Meet Nasty… the special-edition semi-permanent shade created in collaboration with longtime GDY stan and creative muse, Rico Nasty.

Our newest Creator Color, Nasty is a deep-wave, vampy, punk purple inspired by the chaos, energy, and attitude of a moshpit — made by the mosphit queen herself. Bold and mysterious at a distance, but intense and energetic up close. It’s made for the ones who don’t mind blending in, but were born to stand out.

With a signature sound that blends elements of punk, metal, and trap, Rico Nasty brings the raw energy of punk expression from her music to her personal style. It’s not about being a character, it’s about being herself. Sometimes alternative, sometimes mainstream. Sometimes pretty, sometimes punk. Always bold. Always Nasty.

Nasty is a love letter to Rico’s fans and a creative spark for the entire GDY community, pros and fans alike. 

Here’s what Rico Nasty had to say when she sat down on set with GDY Co-Founder & Creative Innovation Officer, Brian O’Connor…

“I want people to feel like their most confident self. I want people to see themselves in the mirror and say “Dang, it’s been a minute since I had some fun like this, I love my hair like this!” Rock that shit!” — Rico Nasty 

Purple is Rico Nasty’s favorite color — now, Nasty is GDY’s new favorite color. Will it be yours? Click here to shop Nasty.