If you need a Baddie edit ASAP, you’ve come to the right place.
Good Dye Young is back with its third Creator Color… and this time, it’s all about pink! We teamed up with content creator icon Miranda Rae to create Baddie — a playful bubblegum shade inspired by dramatic hair flips and sleepover makeovers with your besties.
You heard it here first from Miranda: “It’s the perfect bubblegum pink. Clock into that, because pink is in this year.”
Infused with ethically-sourced mica, the formula delivers a sparkly, get-ready-with-me application moment for the fun and for the content, of course. It’s cute, glam, and designed to stand out.
Baddie is all about stepping into your main character energy and owning it. Miranda Rae said it best: “I don’t care what you think, I’m just going to serve.”
Why Miranda Rae Wanted to Create A Pink Hair Color
Pink has always been part of Miranda’s story from experimenting with color in middle school to discovering her signature look. Known for dramatic transformations and candid authenticity, Miranda creates content that inspires her audience to stop overthinking and start having fun — and Baddie is no different!
“I think so many people want to experiment with their hair, but are nervous like I was. I hope they can see me playing around with color and feel empowered to try something new!”
Miranda’s sense of playful experimentation is exactly what makes Baddie feel so personal. Collaborating with GDY helped Miranda finally bring her dream pink to life in a single bottle:
“It’s literally my dream pink… the amount of effort I had to put in to make this concoction of all these different dyes to get THE pink I wanted, and now it’s just all in that dye bottle! Anyone who uses it is automatically a baddie!”
What Makes Baddie The Perfect Pink Hair Color
When developing Baddie, Miranda had a few special requests. She’s tried out so many pink hair dyes that she has become a certified expert in identifying the perfect shade of pink: “I’ve loved the color for so long, and now it’s time to find the dream pink. Not too hot pink, not too light pink. The perfect medium bubblegum pink, that also isn’t too muted. it’s very vibrant… and I feel like we did it!”
GDY Co-Founder Brian O’Connor couldn’t help but agree that GDY nailed the assignment with Miranda Rae: “It’s that perfect middle ground. I pride myself on having really great pinks with Good Dye Young, and Baddie is another perfect pink! We are so excited and proud of this!”
Enter Your Baddie Era with the Perfect Pink Hair Color
Whether you’re a longtime lover of pink or you’re just ready to try something new, Baddie is your sign to go for it. Go bold, have fun, and don’t overthink it — that’s the Baddie mindset.
Share your look with Miranda and GDY on social media, and don’t forget to tag @goodydyeyoung in your Baddie moment!
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