Since being named the first-ever Artistic Director of Vans in 2025, SZA just dropped her inaugural collection with Vans — and we spied Good Dye Young in the launch campaign shoot.
Dropping in select stores on 10/17 and 10/21 and online on 10/22, the VANSZA collection is a curated selection of shoes, clothing, and accessories that celebrate nature, creativity, and self-expression. According to Vans, the inspiration for the collection is “rooted in curiosity, creativity and the freedom to explore.”
SZA in GDY for Vans Campaign: Ex-Girl Semi-Perm for Hot Pink Roots
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Speaking of roots, we couldn’t help but notice SZA’s hot pink roots. LA-based hair stylist Devante Turnbull channeled the free-spirited mission and creative energy of the collection into SZA’s hair. Contrasted with the neutral earth tones of her outfit and the natural Californian landscape behind her, the bright and neon of GDY’s iconic Ex-Girl semi-perm pink stands out and calls attention. Paired with a yellow star around the eye crafted by makeup artist Deanna Paley, SZA’s pop of pink embodies the Vans commitment to authenticity, play, creativity, and community.
We can relate! Not only does GDY resonate with the Vans mission, but our very own Hayley Williams fully embodies it. You can actually spot Hayley in the Vans Off the Wall Global Campaign from Spring 2026, where she squeezes and splatters Ex-Girl all over two mannequin heads. We’re thinking there is definitely lots of magical synergy between Ex-Girl, Vans, Hayley, and SZA. Hayley actually just covered a snippet of SZA’s “Love Galore” on The Hayley Williams Show Tour in Seattle, and we hope this is only just the beginning of a beautiful friendship!
Now, in the words of VANSZA: “Go outside, touch something ALIVE, make something human.”
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