Meet the community behind the color. To celebrate 10 years of Good Dye Young, we put out a casting call on social media and invited our community to help us tell our story. In less than 24 hours, more than 500 people applied to be part of our Decade of Dye campaign. From those submissions, we selected 8 community members to represent the 8 original shades that launched GDY back in 2016.
Meet Janice, wearing Kowabunga.
Name: Janice
Pronouns: they/them
Location: Brooklyn, NY
Occupation: MUA/Model
OG GDY Shade: Kowabunga
How long have you been using color?
“5 years and many more to go!”
A true multi-hyphenate creative, Janice is a freelance model and makeup artist who also draws, plays the violin, and colors their own hair. For the past five years, Janice has used hair color as another form of creative expression, embracing bold looks that embody their artistry.
What is your favorite thing about Good Dye Young?
“GDY is so vibrant in both their color products as well as the community they bring together — and authenticity!’
It’s no secret that Janice values brands that champion creativity, individuality, and authentic self-expression — and we value authentic creators like Janice!
What does community mean to you?
“Connection, mutual care, and unified power through all the ups and downs of life”
Beyond their creative work, Janice is passionate about organizing community events and creating spaces where people feel seen, supported, and inspired to connect.
Why Kowabunga?
Janice is wearing Kowabunga, one of the eight OG shades that launched Good Dye Young in 2016.
For Janice, their green hair is more than a color. Kowabunga is a representation of their aura and a symbol of renewal.
The Story Behind the Shade: Kowabunga
Like every original GDY shade name, Kowabunga came from the creative world Hayley and Brian were building when they launched the brand, drawing inspiration from the films, music, pop culture references, and the stories they loved.
A vibrant green infused with the pure retro energy of the Teenage Mutant Ninja Turtles’ signature catchphrase, Kowabunga is a nostalgic throwback to a formative TV show that brought comfort and fun to Hayley and Brian from a young age.
Ten years later, it's still one of the most recognizable colors in the GDY lineup.
NEW & TRENDING
View all
