The GDY step-by-step guide to lightening and dyeing your hair.
LIGHTEN
Step 1. Mix
In a plastic bowl, mix the pre-measured Powder and Developer until smooth and fully blended with no clumps. Before full application, perform a strand test to ensure your hair can handle the lightener. If applying to the scalp, also complete a patch test. Mix one lightening kit at a time to ensure the product is fresh!
Step 2. Test
For a strand test, apply a small amount of lightener to a section of hair on the back/underneath and process for 30–50 minutes. Rinse and assess the hair’s condition. If hair feels overly stretchy or cotton-like, do not proceed.
For a patch test, apply a small amount to the inside of your forearm and process for 30–50 minutes. If irritation occurs, avoid scalp application.
Step 3. Prep
Start with clean, completely dry hair.
Step 4. Apply
Section hair into four parts by dividing down the middle and across from crown to ear. Using gloves or a brush, begin applying the GDY Lightening Kit to the bottom and middle sections first, starting about 1 inch away from the roots. Fully saturate each section working up the head.
Pro Tip: Heat from the scalp causes lightener to process faster. Apply to the roots last, once the rest of the hair is about two levels away from your desired color to help avoid hot roots. Fully saturate the hair and cover with it plastic wrap to keep the lightener from drying out. Protect your hairline and ears with shea butter, coconut oil, or thick conditioner.
Step 5. Process
Allow hair to process for up to 50 minutes, checking every 5–10 minutes until your desired lift is achieved.
Step 6. Rinse
Rinse thoroughly with warm water, then shampoo and condition until all product is removed.
Step 7. Wait
If hair is not desired lightness after 50 minutes, allow at least 24 hours before lightening again.
Step 8. Color
Before applying GDY Semi-Permanent Dye, ensure hair is completely dry. Then you’re ready for color.
DYE
Step 1. To create the best blank canvas for your color, we recommend that you first lighten your hair with our easy-to-use GDY Lightening Kit. Our semi-perms work best over pre-lightened hair, levels 7-10. Please refer to individual colors for the best starting level.
Step 2. Squeeze your color into a plastic bowl. Remember: wear gloves to prevent staining on your hands.
Step 3. Do a strand test before applying the color all over your hair to ensure you love the look.
Step 4. Divide your hair into 4 equal sections and apply dye directly onto dry hair with a color brush or your fingers. Make sure the color is fully saturated throughout each section by applying a dollop of color for every two inch portion of your hair. Gently emulsify/massage into the hair to ensure coverage.
Step 5. Let the color sit on your hair for at least 30 minutes.
Step 6. Rinse with cool water.
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