When we said limited-edition, we really meant it. All 2,000 signed cartons have already been claimed, but the moment lives on. Explore the making of the new shade from Good Dye Young to kick off Hayley's new creative era.
Before our latest drop launched on gooddyeyoung.com, it launched exclusively on Hayley's head — and if you’re quick, it can launch on yours, too!
Meet Ego, the limited-edition semi-permanent shade that came to life in a motel bathroom.
Created in the heat of the moment, this limited-edition semi-permanent hair color marks the bright beginning of a new hair-a for GDY’s Co-Founder and resident rockstar, Hayley Williams. Like a backstage VIP pass, your exclusively signed and collectible carton of Ego gives you insider access to make Hayley’s latest look your own.
Hayley Wore It First
This exclusive limited-edition shade was made for a moment, and the moment won’t last forever. Ego was born from spontaneity: an off-the-cuff color transformation because Hayley and Brian just couldn’t wait for the salon, captured on a handheld camera, and worn unapologetically by Hayley Williams to mark the beginning of a new creative era.
Signed by Hayley Williams & Brian O’Connor
Ego is a limited-drop exclusive available only on gooddyeyoung.com, with just 2,000 cartons available — plus, each carton is personally signed by Hayley & Brian. No motel towels were harmed in the making of this look, but these signed cartons are truly collector’s items — and once they’re gone, they’re gone!
The Perfect Marigold Hair Color
Like a summer road trip in a bottle, Ego is a sun-drenched marigold that channels the fleeting energy of warm summer nights, golden hour, and missed second chances. Catch this shade before the sun sets and see it on Hayley, on film, on stage — and if you’re quick, on you.
Available exclusively on gooddyeyoung.com while supplies last. Only 2,000 units available. Limit 2 units per purchase per customer.
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