There aren’t rules when it comes to expressing yourself — but there are ways to make your hair look as bold & badass as possible. Whether you’re going for a full hair transformation or just adding a statement streak or money piece, there are 4 key steps to achieving and maintaining the perfect pigment.
1. NO MORE FORMALDEHYDE, PHTHALATES, OR PARABENS! DITCH THE BLEACH FOR A LIGHTENING KIT
Before you go bold, you’ll need to create the perfect white canvas to maximize the vibrancy of your color. While permanent dye penetrates deeper into the cortex of the hair and permanently alters the color and structure of your hair, semi-permanent dye acts more like a stain that sits on top of your hair. This is why you’ll always get a better result when you start with a lighter base.
But, the days of bleaching and frying your hair are long gone! The GDY Lightening Kit contains a 25 volume developer that is powerful enough to gently lift your hair 2-4 levels while being safe for at-home lightening. The salon-quality formula even contains coconut oil & soy proteins to protect & prevent hair from drying out, plus it checks all the boxes for clean, vegan, and cruelty free.
Pro-Tips: Protect your skin from irritation by applying shea butter, coconut oil or thick hair conditioner to your hairline and over the ears. Apply to dry, unwashed hair (unless you’re doing a bleach wash), make sure you have enough kits depending on your hair texture and length, apply to ends first and save your roots for last, and don’t condition your hair after you rinse (that’s what your Semi-Perm is for!).
2. SELECT YOUR SEMI-PERMANENT SHADE
Semi-permanent doesn't mean temporary! Now that your hair has been lightened, your semi-permanent dye will actually penetrate the hair cuticle a bit. Depending on the color you choose, some semi-permanent dyes can last for 24 washes or more.
The best thing about the GDY Semi-Perm is that it doubles as a high-quality, hydrating hair mask charged with the essential oil benefits of mood-boosting Bergamot. The ultra-creamy formula deposits incredibly intense color while conditioning and infusing the hair with UV-protecting Sunflower extract to help prevent fading from the sun and heat tools.
Pro-Tips: You should apply your semi-permanent to completely dry hair! You can give your hair a break after lightening it or do it on the same day as long
3. COLOR FADING? SPLIT ENDS? TOUCH IT UP WITH DYEPOSIT
Once a week, replace your conditioner with DYEposit in the shower to boost the longevity of your color without sacrificing your hair health. Let it sit in your hair for 5-10 minutes, rinse, & style!
Save time while saving your hair thanks to the dynamic, 4-in-1 multitasking formula:1) CLEANSE with Avocado oil to soothe the scalp and repair the hair shaft, 2) TONE and enhance your color, 3) HYDRATE with moisture-boosting ingredients like coconut oil, shea butter, and broccoli seed oil, and 4) BOND and repair damaged hair with Fiberhance™ bonding technology.
4. CARE FOR YOUR HAIR! MAKE SURE YOUR HAIR IS HEALTHY BEFORE, DURING, AND AFTER YOU DYE
Vibrant color will always look better on healthy, hydrated, shiny hair. Detox your scalp like a weekly facial for your hair to shed product build-up and boost the luster of your color. Wash and condition your hair with color-protecting ingredients like Sunflower & Hibiscus to maintain the strength of your hair and the intensity of your shade.
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