Since 2016, Good Dye Young has been on a mission to make vibrant color more fun, more inclusive, and more nourishing for your hair. Now, nine years later, we’re still pushing the boundaries of bold color—with products that let you express yourself and treat your hair right.
Enter: DYEposit. It’s not just a hair mask. It’s not just a color refresh. It’s the ultimate 10-minute hair hack, formulated for anyone who wants to bring their faded color back to life without the mess, the damage, or the fuss.
Innovated by Hayley Williams, lead singer of Paramore, and her longtime friend, creative collaborator, MUA, & hair stylist Brian O’Connor, Good Dye Young is rooted in the belief that self-expression should never compromise hair health. DYEposit is our answer to the age-old question: “How can I make my vibrant hair color last longer and feel healthier at the same time?”
DYEposit: Allure’s Favorite Color-Depositing Hair Mask
Whether your hot pink has faded to pastel or your purple is looking a little dull, DYEposit revives color and conditions in one easy step.
Infused with a powerhouse blend of ingredients, Coconut Oil, Shea Butter, and Avocado Oil work together to deeply condition and soften your strands, leaving your hair feeling silky and hydrated. Broccoli Oil adds an incredible boost of shine, giving your refreshed color a glossy, healthy finish.
To top it off, Fiberhance™ bonding technology helps repair hair from the inside out, strengthening your strands with every use. And the best part? The bold, vibrant pigment lasts up to 15 washes — so your color stays looking fresh and radiant longer.
But it’s not just a temporary fix! DYEposit is a game-changing ritual that keeps your color looking fresh and your hair feeling soft.
The Problem with Traditional Color Shampoos & Conditioners
Fading is an inevitable part of the hair color journey! Touch-ups are a necessary step to incorporate into your routine if you are looking to maintain your color’s vibrancy. Most traditional color touch-ups will require a salon visit, which might not be a sustainable choice for your finances or your hair health.
Color-depositing shampoos and conditioners are at-home solutions that unfortunately often fall short, offering weak pigment or stripping your hair with sulfates. As an alternative solution, DYEposit delivers rich, buildable color that actively nourishes your hair — so you can refresh more often with zero regrets. Ten minutes, $20, and you're back to your vibrant self—no damage, no drama.
Hair Hack for Toning Blonde Hair After Lightening
Just bleached? DYEposit has your back. Platinum DYEposit is a total must-have for neutralizing brassy, yellow tones and creating the perfect base for your next vivid shade. It tones *and* hydrates — all while leaving your hair silky-soft.
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