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GDY Riot

Rated 4.65 out of 5 based on 17 customer ratings
(17 customer reviews)

$18.00

This one’s got teeth and they’re just a little bit crooked. Hayley’s signature shade of neon orange.This color has been reformulated with just a hint more red pigment in the base for less of that yellow undertone.


  • Creamy Vegan & Cruelty Free Formula 5 oz tube
  • Botanically Infused with Natural Sunflower Extract
  • Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free 

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SKU: 858351006505 Categories: , ,
What does it do?

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like?
Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting.

Is this for my hair?

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color.

What to know?
Semi-perm is a thick, conditioning formula, no need to mix with a conditioner.
Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff.

Safe on:
All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair.

  • Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives.
  • Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair.
  • Fragranced with essential oil Bergamot, known for its mood-lifting properties.
  • Ultra creamy formula that deeply conditions while depositing color.

Our Semi-permanent dyes are free from:

  • 4-ABP
  • Ammonia
  • Peroxide
  • Formaldehyde
  • PPD’s
  • Persulfates
  • Paraben
  • Resorcinol
  • MEA
  • Nickel
  • Bleach
  • Phthalates
  • All of our products are vegan and cruelty free
  • Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit.
  • Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands.
  • Step 3: Ensure you strand test first before applying color all over your head.
  • Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section.
  • Step 5: Let the color sit for at least 30 minutes.
  • Step 6: Rinse with cold water and style as desired with GDY Prime.
Care:

  • Allow at least 24 hours before your first shampoo.
  • Rinse hair with cool water each time you wash to minimize fading process.
  • Reduce hair washing days to extend color.

Tips:

  • While color is processing, use a cap to keep the color damp.
  • Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer.
  • Product will stain, so protect hands, all surfaces and clothing.
  • Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.
  • Check out our FAQ’s for more information

17 reviews for GDY Riot

  1. heatherwilber

    Ok. So let me preface that I have literally never bleached my hair before this experiment and never had anything but standard hair colors. I had no idea what I was doing but thank goodness for this product. I am extremely satisfied with the richness of this orange. I was worried it would look like a bad bleach job but I have to say that I have been turning heads all morning with how vibrant and alive this color is. When you step out into the sunlight it practically glows. 10/10 I would recommend again.

    • Jackie from GDY

      Hi Heather,

      Thank you for your review on Riot. I am so glad you loved your experience, even as a first time vibrant hair color dyer. Keep turning heads!

      XX Jackie From GDY

  2. psommerville614

    absolutely horrible. the orange wasnt bright at all on my platinum hair but now i cant get rid of it! I bleached it 3 times and the orange wont leave my hair. i had such high hopes for this dye, but even the pink went onto my hair so faded and dull.

    • Becca from GDY

      Hi there,
      Thank you for your review. We are sorry that you had a poor experience using GDY. Our dyes are heavily pigmented to give you long lasting color. Please reach out to us at hey@gooddyeyoung.com with any more concerns.
      xx Becca from GDY

  3. Alexa_Danyelle (verified owner)

    So, Hayley is my favorite person, and when I saw GDY, I had to try it and let me just tell you. When I put this color in my hair, I cried I was so happy with how the color came out. I’ve been wanting orange/red hair for a long long time, and I already went through the cool tones. My hair has never felt better, smelled better, looked better, than when I use Riot with a dash of Rock Lobster or a dash of Ex-Girl; depending on my mood. 🙂 Even my hair dresser friends love what it’s doing to my hair! I also love how there isn’t any staining whatsoever. Even when I notice 2 days later I got it somewhere on the floor or counter, still no stains!! Even when it fades, I still love my hair color!!!

    • Jackie from GDY

      Hi Alexa,

      Thank you for your review on Riot. So glad you love it! I’m sure your hair looks great!

      XX Jackie from GDY

  4. acidicforte (verified owner)

    This color brightens my pale skin like no other! Not to mention it smells like Earl Grey tea with a hint of lavender. I used this color after lightening my new growth with their lightening kit and it was perfect. Added a bit of Olaplex No. 6 and No. 7 and boom! I will recommend this brand to others for sure.

  5. dexterjudepalacpac (verified owner)

    it’s RIOT ERA-Hayley Williams’ shade of orange! tried it with ex girl, (split hair color). RIOT will really stay with your hair longer compared to Ex girl.Ex girl fades after 1-2 washes, but RIOT didnt disappoint me. It will lasts for a month. it’s more of the RED pigment (which is really hard to get off your hair). smells really good too

    • Jackie from GDY

      Thanks for your review! So glad you liked Riot. We are loving the split color look.

      xx Jackie from Good Dye Young

  6. gabrielle.paskins

    Being the biggest Paramore fan, I had to try Hayley’s product and I love it! It does fade a little with every wash but I think it’s completely worth it since it’s not that expensive and it really is a great product. My hair is softer after using it and it smells AMAZING. I mixed this with a little of Ex-Girl and it went from a deep pink/red to a really nice rose gold. I personally like that it fades a little with every wash because I can change it often by adding more orange or pink. I can’t wait to try the other colors! I highly recommend especially if it’s your first time dying your hair since it doesn’t destroy your hair like some other hair dyes.

  7. monica-5136

    Although it seems like it pulls a reddish orange, this color is extremely perfect! I kind of regret bleaching my hair out and going with PPL Eater, which turned my hair a vivid blue color. Would probably try to go back to this color once the PPL Eater color fades out.

  8. haleychu

    I mixed RIOT! and Steal My Sunshine to create a peachy-orange look. Absolutely stunning. GDY’s formula is outstanding and leaves your hair looking better than it was before you dyed it. For best results wash your hair with GDY’s Color Kind Shampoo and condition with the Color Kind Conditioner. The Pre-Wash and Primer also keep your hair healthy and fresh. LOVE YOU GDY.

  9. AvaDearest

    First time using GDY products and I’m now OBSESSED! Color turned out great, was super easy to wash off the dye that got on my skin and it smells AMAZING! I dye my hair frequently and from now on this will be the only dye I use!

  10. mikey :^)

    I just got this hair dye today at Sally’s, and I was so early to ask for it they haven’t even put it out on display yet! I lightened my hair a bit which was still Kowabunga and I was a little afraid that it would turn brown because the green stuck on my hair pretty well… but it didn’t!

    The last time I went orange it just looked like a bad bleach job trying to strip brown but Riot is so intense and bright the sun might be afraid to show its face!

    Of course, I listened to the entirety of Riot! during the process, and it’s certainly the most fun I’ve had dyeing my hair since the first time I’ve ever dyed it.

    Also- it didn’t stain AT ALL. Usually, hair dye tends to leave messy stains on my forehead and on my sink (I have a bad habit of not protecting my face with vaseline) and it just wiped straight off!

    I’d recommend this colour and brand to anyone willing to try it out! It’s amazing and has brilliant vibrant colours.

    • Hallie from GDY

      Hi!

      Thank you so much for your review of RIOT! We love our orange too and we’re so excited you had fun while dyeing your hair! If there’s ever anything we can do to help you out, please let us know!

      xx Hallie from GDY

  11. Zeke

    Bought from sallys…At first I was so nervous I got the wrong color but im so surprised. The color is amazing it’s probably my favorite color I’ve been so far! My hair feels super soft, it’s super vibrant, definitely gonna be buying more from this brand..I’m planning on going yellow once riot fades out!

  12. Melissa

    Do you like magic and fun? Are you a good time? Then, this color is for you!!!

    Riot is a party in your hair! The color is vibrant, and can outlast my snark… which says something! I don’t see where we can upload photos of the color… so I will try good ol’ Facebook. Keep up the sorcery, because y’all are wizards!!!

    Make good choices,
    -Mel

    • Hallie from GDY

      Hey Mel!

      Thank you so much for your kind words regarding GDY! Our team of wizards here at the office is so happy to hear about your magical color!

      xx Hallie from GDY

  13. Anais

    Super duper stoked on the reformulation for this one. Last time I used Riot it barely left a slight tint and I tried to do an ombré of Riot into Steal My Sunshine and SMS def stole the whole show.( not mad about it ) but that’s all in the past because this reformulation truly kicks ass. It doesn’t stain my hands, smells sOoOoo good and makes my hair feel AMAZE BALLS! The consistency is really easy to spread on my hair which is a big + for me since my hair gets tangled easily and this orange, let me tell ya, this orange IS IT! The color is so rich and deep yet still super vibrant? I don’t know how y’all are doing it but please keep doing it!!!

  14. Anais

    Super duper stoked on the reformulation for this one. Last time I used Riot it barely left a slight tint and I tried to do an ombré of Riot into Steal My Sunshine and SMS def stole the whole show.( not mad about it ) but that’s all in the past because this reformulation truly kicks ass! It doesn’t stain my hands and the consistency is really easy to spread on my hair which is a big + for me since my hair gets tangled easily and this orange, let me tell ya, this orange IS IT! The color is so rich and deep yet still super vibrant?

    • Hallie from GDY

      Hey Anais!

      We’re SO happy that Riot is perfect for you! We’ve worked hard to bring you a dye with gorgeous color that’s also hair healthy! Thank you for using and supporting GDY.

      xx Hallie from GDY

  15. Robin (verified owner)

    So, about this reformulation. I used the original formula of Riot about 2 years ago, which was a lovely and unique shade of orange-yellow. I recently wanted to get my hair back to vibrant colors and ordered some of this dye to get back to orange. The thing is is that the color is barely even orange anymore. I ordered a tube of Rock Lobster as well and the colors look almost identical.I know more red was added to combat the yellow, but I feel the color is hardly even orange anymore. The dye is still good but the color online and on the box are misleading. On top of that, the new Steal My Sunshine looks like the old formula of Riot and isn’t the true yellow that made SMS such an exceptional dye.

    • Hallie from GDY

      Hi Robin!

      Our new formulation of Riot is more red-based than yellow-based. When comparing the colors in the tubes, they do look similar because they both have strong red undertones. Our Riot does dye hair orange but it no longer fades to yellow because it is now a red-based orange. We apologize for any inconvenience you may have been caused and we hope you ended up with your desired hair color!

      xx Hallie from GDY

  16. luptabush

    This dye is amazing. It didn’t stain my skin, made my hair super soft despite having been bleached 3+ times, and was incredibly vibrant. 5 washes in with lukewarm water and a bit of left over dye in my conditioner and its barely faded. If you’re looking for a firey orange, this is absolutely a good choice.

    • Hallie from GDY

      Hi!

      Yay! We are so happy your hair is still looking great! We love adding a tiny bit of dye to our conditioner to lengthen the life of our color! Thank you for the love.

      xx dye happy,
      Hallie from GDY

  17. nicole.n (verified owner)

    Didn’t leave a residue and really conditioned my hair, color was super vibrant. Never going back to manic

    • Hallie from GDY

      Hi!

      We are so happy Riot left your hair conditioned and vibrant! Thank you for leaving this review.

      xx dye happy,
      Hallie from GDY

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