Shop By Color

Picky about your hair color? Same. We got you.

Hover over any color for some HAIR-spration, then click to shop.

Shop by Collection

15-24+ Washes
STREAKS & STRANDS
There's no limit to your creativity

+ The same bold, hair-healthy Semi-Perm formula you know and love.

+ Perfect for touch-ups, money pieces, buzz cuts, dip dyes, peek-a-boos, color blocks, and so much more!

+ Still vegan, cruelty-free, ammonia free, formaldehyde free, peroxide free, and PPD free.

10-15+ Washes
DYEposit
4-in-1 Color Depositing Mask

+ Cleanse, tone, hydrate, and bond those locks.

+  Packed with salon quality ingredients for deep conditioning, shine, and Fiberhance™ bonding technology to repair damaged hair from the inside out.

+ Still vegan, cruelty-free, ammonia free, formaldehyde free, peroxide free, and PPD free.

1 Wash
Poser Paste
Wear and wash, bold one day color!

+ As easy as applying a new shade of lipstick!

+ Versatile and easy to work with.

+ Transfer-proof while you wear it and washes out with your favorite shampoo.

+ Safe for all hair types, all hair colors and all ages.

2-6 Washes
I’m Bored
Add pigment without a lasting commitment.

+ Fun and easy way to shake up your self-expression.

+ Use as an accessory to your hair to add a pop of color to your look!

+ Contains aloe vera and soy protein to condition and strengthen hair.

+ Safe for all hair types, all hair colors, and all ages.

15-24+ Washes
Semi-perm
Ultra bright professional pigments.

+ Creamy Vegan & Cruelty Free Formula

+ Botanically Infused with Natural Sunflower Extract

+ Ammonia Free, Formaldehyde Free, Peroxide Free, PPD Free

15-24+ Washes
Semi-Perm Additives
Customize a shade all your own with mixable, unapologetically loud colors.

+ Bergamot essential oil offers a sweet citrus scent.

+ Botanically infused with natural sunflower extract.

+ Vegan & cruelty free cream formula.

+ Safe for all hair types.